You've navigated the trade show floor, collected a stack of business cards, and made some promising connections. The real work begins now with the follow-up, where a simple email can make all the difference.
Referring to a template streamlines this process, giving you a clear framework to build upon. This helps you send effective emails without reinventing the wheel for every new contact.
Trade shows are a blur. Start by saying more than just "We met at [Trade Show Name]." Mention something specific you talked about—a particular challenge they had or a funny moment. This personal touch shows you were paying attention and helps them place you immediately.
Everyone's inbox is overflowing after an event. Keep your email short and scannable. Use simple language and break up your text into small paragraphs. Your contact should be able to understand your message in a quick glance.
Lead with generosity. Instead of immediately asking for a meeting or a sale, provide something useful. This could be a link to a resource you mentioned, an introduction, or an insightful article. It shifts the dynamic from a sales pitch to a helpful conversation.
Don't end your email with a vague "Let's connect soon." Be specific about the next step. Suggest a 15-minute call and offer a few time slots, or ask a direct question that's easy to answer. Make it effortless for them to respond.
<template>
Subject: Great connecting at [Trade Show Name]
Hi [First Name],
It was a pleasure meeting you at [Trade Show Name] last [Day of the week]. Thank you for taking the time to stop by our booth and chat.
I particularly enjoyed our conversation about [specific topic you discussed]. It was interesting to hear your perspective on [mention a specific point].
As promised, here is the [resource you mentioned] we talked about. I hope you find it useful.
Thanks again for the great conversation.
Best,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
</template>
<template>
Subject: Information on [Product Name] from [Trade Show Name]
Hi [First Name],
It was great meeting you at [Trade Show Name]. I’m following up on our conversation about [Product Name] and how it could help with [mention their specific goal or challenge].
As we discussed, [Product Name] helps you [mention a key benefit] by [briefly explain a relevant feature]. Many of our customers find it particularly useful for [mention a common use case].
For a more detailed look, I’ve attached our product sheet and you can see a brief demo video here: [Link to Product Page or Demo Video].
I’d be happy to answer any questions you might have. Are you available for a quick 15-minute call next week?
Best,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
</template>
<template>
Subject: Continuing our conversation from [Trade Show Name]
Hi [First Name],
It was great connecting at [Trade Show Name]. I enjoyed our conversation about [specific topic or challenge discussed] and wanted to follow up.
Based on what you shared about [their company's goal or pain point], I believe we can help. I’d like to schedule a brief call to show you how [Your Product/Service] could specifically address that and answer any questions you have.
Are you available for a 20-minute call next week? Let me know what day works for you, or feel free to book a time directly on my calendar here: [Link to your calendar].
Best,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
</template>
<template>
Subject: Your feedback on our booth at [Trade Show Name]
Hi [First Name],
It was a pleasure meeting you at [Trade Show Name]. Thanks for taking a moment to check out our booth.
We're constantly working to improve our presentation and the information we share at these events. Since you had a firsthand look, we were hoping you might share your honest feedback on your experience.
We'd love to know what you thought of [specific aspect, e.g., our product demo, the booth design]. Any insights you have—what worked, what didn't, or what you were hoping to see—would be valuable.
If you have a moment, you can simply reply to this email with your thoughts.
Thanks for your help,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
</template>
<template>
Subject: A special offer for you from [Trade Show Name]
Hi [First Name],
It was a pleasure to connect with you at [Trade Show Name]. I enjoyed our conversation about [specific topic discussed].
As a thank you for stopping by our booth, we’re extending a special offer to our new contacts from the event. We’re offering [describe the special offer, e.g., a percentage discount, an extended trial, a free add-on].
This offer is valid until [End Date]. To redeem it, use the code [Discount Code] at checkout or follow this link: [Link to Offer Page].
Let me know if you have any questions.
Best,
[Your Name]
[Your Position]
[Your Company Name]
[Your Phone Number]
[Your Email Address]
</template>
Now that you have these trade show follow-up templates, Flodesk can help you put them into action. We provide intuitive email marketing tools for small businesses, making it easy to grow and monetize your email list. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.
Trusted by over 100,000 businesses, Flodesk helps beginners and experts send well-designed, high-converting emails with radical simplicity. Our platform gives you an intuitive email builder, powerful automations, and effective forms—everything you need for successful email marketing, without the complexity.
Effective follow-up is what transforms a trade show conversation into a lasting business relationship. Use these templates as your starting point to craft clear and purposeful messages.
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