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Recipe Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for recipes that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own engaging and visually appealing recipe emails.

What should go into recipe emails?

A good recipe email is visually appealing and easy to follow, featuring high-quality images and clear, concise instructions. It should also include unique elements like personal tips or variations to make the recipe more engaging and relatable.

  • Eye-catching Subject Line: Use phrases like "Delicious Dinner Ideas" or "Quick and Easy Recipes" to grab attention and entice the reader to open the email.
  • High-Quality Images: Include mouth-watering photos of the finished dish to inspire and motivate readers to try the recipe.
  • Clear Instructions: Break down the recipe into simple, easy-to-follow steps. Use phrases like "Step-by-step guide" or "Easy to follow instructions."
  • Personal Touch: Add a personal note or tip from the chef, such as "My favorite way to enjoy this dish is with a side of garlic bread."
  • Ingredient List: Provide a clear and concise list of ingredients needed, using phrases like "You'll need" or "Gather these ingredients."
  • Call to Action: Encourage readers to try the recipe and share their results. Use phrases like "Try it today!" or "Share your creation with us!"

Let's jump into it and explore 10 email examples of good recipe emails!

10 recipe email examples

1) Alice

Alice

Alice's "A WICKEDLY DELICIOUS HALLOWEEN TREAT" email stands out with its engaging seasonal theme and visually appealing design. The email's simplicity, clear instructions, and high-quality images make it easy for users to follow the recipe and feel empowered to recreate the dish at home.

2) Rebel Rabbit

Rebel Rabbit

Rebel Rabbit's "A New Mocktail to Spice Up Your Fall" email captures attention with its seasonal theme and visually appealing design. The email's simplicity, clear instructions, and high-quality images make it easy for users to follow the recipe and feel empowered to recreate the mocktail at home.

3) Graza

Graza

Graza's "Sunday Dinner Unlocked" email is a prime example of an effective recipe email, featuring a clean design and high-quality image that immediately draws the reader in. Its straightforward layout and clear instructions empower users to easily recreate the dish, making it an excellent choice for sending recipes to customers.

4) Klaviyo

Klaviyo

Klaviyo's "Klaviyo AI: Castore's recipe for ecommerce growth" email stands out as a recipe email by presenting a clear, step-by-step guide for achieving ecommerce growth using AI tools, with Castore as a practical example. Its clean design, straightforward navigation, and actionable content empower users to easily understand and apply the strategies shared.

5) Fellow

Fellow

Fellow is a company associated with coffee products and culture, known for its innovative and aesthetically pleasing designs. The email titled "The ultimate summer coffee cocktail by Dan Fellows" effectively captures attention with its clear subject line, high-quality imagery, and straightforward instructions, making it easy for users to follow and recreate the recipe at home.

6) CREME

CREME

CREME offers a vast collection of 1800 step-by-step video recipes, now available for free, making it an excellent resource for cooking enthusiasts. The email's clear and direct content, combined with its straightforward layout, empowers users to easily access and utilize a wealth of culinary knowledge.

7) Vitamix

Vitamix

Vitamix, known for its high-performance blenders and kitchen appliances, often associated with healthy recipes and smoothies, delivers an engaging recipe email titled "A Fusion of Fruit Flavors." The email's clear subject line, high-quality imagery, and straightforward instructions make it easy for users to follow and recreate delicious fruit blends at home, empowering them to explore new culinary possibilities with their Vitamix blenders.

8) Sauz

Sauz

Sauz's "RECIPE: The Ultimate Bloody Mary" email is a standout example of a recipe email, featuring a clear and enticing subject line with playful emojis that immediately signal the content. The email's clean design, straightforward layout, and actionable content empower users to easily recreate the drink at home, making it both visually appealing and user-friendly.

9) Jameson

Jameson

Jameson, the renowned Irish whiskey brand, captivates with its email titled "INSIDE: 2 spins on a classic drink recipe 🥃 ☕️." The email's clean design, use of emojis in the subject line, and clear call-to-action elements make it visually appealing and easy for users to engage with and share the content.

10) Ooni Pizza Ovens

Ooni Pizza Ovens

Ooni Pizza Ovens' "Your Free Recipe Book is Inside" email captures attention with its clear and enticing subject line, promising valuable content. The email's clean design, high-quality imagery, and straightforward instructions make it easy for users to follow and recreate the recipes, empowering them to explore new culinary possibilities with their Ooni Pizza Ovens.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning recipe emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft beautiful, easy-to-follow emails that showcase your recipes in the best light, ensuring your readers are inspired to try them out.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create visually stunning recipe emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your readers and drive revenue.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

In conclusion, creating engaging and visually appealing recipe emails has never been easier. Sign up for Flodesk today and start crafting beautiful emails that inspire your audience to try your recipes. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.