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Testimonial Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for testimonials that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective testimonial emails.

What should go into testimonial emails?

A good testimonial email is concise and authentic, featuring genuine customer feedback that highlights specific benefits or experiences. It should also include a clear call-to-action, encouraging recipients to take the next step, whether it's making a purchase or sharing their own testimonial.

  • Engaging Subject Line: Capture attention with phrases like "See What Our Customers Are Saying!" or "Real Stories from Real Users."
  • Personalized Greeting: Use the recipient's name to make the email feel more personal and direct, such as "Hi [Name],"
  • Authentic Testimonial: Include a genuine quote from a satisfied customer, for example, "This product changed my life!"
  • Visual Appeal: Use high-quality images or videos of the product in use, along with the testimonial, to create a more engaging experience.
  • Clear Call-to-Action: Encourage the recipient to take action with phrases like "Try it now" or "Share your story."
  • Contact Information: Provide easy ways for recipients to get in touch for more information or support, such as "Contact us at [email] or call [phone number]."

Let's jump into it and explore 10 email examples of good testimonial emails!

10 testimonial email examples

1) Hanes

Hanes

Hanes is a well-known American brand specializing in comfortable, affordable apparel such as underwear, t-shirts, and activewear. The "⭐ The Five-Star Comfort Lineup ⭐" email effectively uses customer testimonials and star ratings to build trust, features a clean and uncluttered design, and includes clear calls-to-action, making it easy for users to make informed purchase decisions.

2) Fellow

Fellow

Fellow is a brand associated with coffee products and experiences, as highlighted by their testimonial email titled "A thousand of you have tasted Aiden’s coffee." This email effectively leverages social proof by showcasing a milestone, uses a clean and modern design, and empowers users to interact with the content through options to save, share, and comment.

3) Soft Services

Soft Services

Soft Services is a brand that focuses on skincare solutions, as highlighted by their email titled "Love you too." This email is effective for testimonials because it features a clear and engaging subject line, encourages customer interaction, and showcases appreciation, making it a strong example of customer engagement and feedback.

4) Mill

Mill

Mill is a company focused on kitchen innovation, offering products that modernize and improve the kitchen experience. The "Future-proof your kitchen with Mill" email stands out as a testimonial email because it uses a clear and engaging subject line to capture attention and emphasizes the benefits of their products, making it easy for recipients to see the value and take action.

5) Cora

Cora

Cora is a company that sends curated, editor-approved content to its subscribers, focusing on wellness or lifestyle topics. Their email, titled "The editors have spoken," stands out for its clean, modern layout and effective communication, making it both visually appealing and easy to digest. The email encourages user interaction by inviting recipients to save and comment, fostering a sense of community and engagement.

6) Figlia

Figlia

Figlia's "Press knows best" email leverages positive press mentions to build credibility and trust, making it a strong example of a testimonial email. The clean design and focused content make it easy for recipients to understand the value and take action.

7) Magic Molecule

Magic Molecule

Magic Molecule's email, titled "You'll wish you could shower in it," captures attention with its intriguing subject line and clean design. The email effectively uses simplicity and aesthetic appeal to engage users, empowering them to interact with the content and take action.

8) Joey

Joey

Joey's email, titled "My Girls Are In Love With Joey," showcases a clean, modern design with a focus on user engagement and simplicity. The subject line suggests a genuine customer testimonial, building trust and credibility, while the layout empowers users to interact with the content through options to save, share, and comment.

9) Buoy

Buoy

Buoy's email, titled "Thank you for over 5,000+ reviews," effectively captures attention with its engaging subject line and clean design. The email's simplicity and focus on user empowerment make it easy for recipients to interact with the content and appreciate the milestone, enhancing overall engagement.

10) ARMRA

ARMRA

ARMRA is a company that sent an email titled "ICYMI…" which stands out for its clean design and user-friendly layout. This testimonial email effectively captures attention with its engaging subject line and empowers users to interact with the content, making it a strong example of simplicity and aesthetic appeal in email marketing.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design testimonial emails that are both visually stunning and highly engaging. Our intuitive platform empowers you to create clean, modern layouts that highlight authentic customer feedback, making it easy for recipients to connect with your brand and take action.

Wrapping up

Flodesk

Flodesk makes it easy to create testimonial emails that are both visually stunning and highly engaging. With our intuitive platform, you can design clean, modern layouts that highlight authentic customer feedback, making it simple for recipients to connect with your brand and take action.

Our tools are designed to help small businesses grow and monetize their email lists effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a straightforward way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for effective email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.