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Informative Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Informative that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and why, making it easier for you to create your own effective Informative emails.

What should go into informative emails?

A good Informative email is clear, concise, and packed with valuable information that the recipient can immediately use. It should be visually appealing and easy to read, ensuring that the key points stand out.

  • Subject Line: Craft a compelling subject line that grabs attention and hints at the value inside. For example, "Unlock New Features in Your Account Today!"
  • Introduction: Start with a friendly greeting and a brief overview of what the email will cover. Phrases like "We're excited to share..." or "Here's what you need to know..." work well.
  • Main Content: Present the core information in a structured format. Use bullet points or numbered lists to make it digestible. For instance, "Here are the top 3 benefits of our new feature:"
  • Visuals: Incorporate images, icons, or infographics to break up text and make the email more engaging. A screenshot of a new feature or a chart showing recent improvements can be very effective.
  • Call to Action: End with a clear call to action that tells the recipient what to do next. Phrases like "Try it now" or "Learn more" guide the reader towards the next step.
  • Footer: Include contact information and links to social media or additional resources. A simple "Need help? Contact us at support@example.com" ensures recipients know where to go for more information.

Let's jump into it and explore 10 email examples of good Informative emails!

10 informative email examples

1) Untamed

Untamed

Untamed is a brand dedicated to cat nutrition, providing valuable insights on what to watch out for in cat food. Their email, "Red Flags: Cat food edition," is a great example of an informative email because it educates users on important aspects of cat food, features a clean and accessible design, and empowers recipients with actionable knowledge.

2) Asiana Airlines

Asiana Airlines

Asiana Airlines' email effectively informs Michael Nelson about the expiration status of his mileage, providing clear and essential information in a straightforward manner. The email's clean design and focused content make it easy for recipients to understand their mileage status, empowering them to take timely action.

3) Lima One

Lima One

Lima One's email, "Finance your next rental project with confidence," is a prime example of an informative email that effectively communicates financing options for rental projects. The email's clear subject line, straightforward content, and professional design empower recipients with the knowledge they need to make informed decisions, all while maintaining a clean and visually appealing layout.

4) Mill

Mill

Mill's email, "Celebrating 25 Million Pounds," stands out as an informative email by clearly highlighting a significant milestone in a visually appealing and straightforward manner. The clean design and focused content empower recipients with a sense of achievement and community involvement, making the information both engaging and easy to digest.

5) Arrived

Arrived

Arrived is a platform that offers investment opportunities, likely in real estate or fractional investing, allowing users to invest and earn dividends. The company did a good job with this email by creating a sense of urgency with a clear, concise message and an engaging design that prompts immediate action from recipients.

6) Dove

Dove

Dove is a personal care brand known for its commitment to promoting real beauty and self-confidence. Their email, "It’s time to embrace your REAL beauty ✨," is a great example of an informative email because it clearly communicates its message by highlighting the theme of embracing real beauty, making the purpose immediately understandable. The email’s layout is straightforward, with a clear subject and sender, making it easy to read and navigate. It empowers users by offering options to save, comment, and share, while the clean design and minimal distractions contribute to a visually pleasing experience.

7) Designmodo

Designmodo

Designmodo is a company that creates and shares high-quality design resources, including email templates, for designers and marketers. Their email, "New Black Friday & Cyber Monday Email Templates," is an effective informative email because it provides timely and relevant information about new offerings, features a clean and modern layout, and empowers users with ready-to-use resources for their marketing campaigns.

8) Grammarly

Grammarly

Grammarly's email, "You're taking your writing to the next level," is a prime example of an informative email that clearly communicates its message with a clean and engaging design. The email empowers users by providing actionable insights and tips to improve their writing, making the information both accessible and immediately useful.

9) ARMRA

ARMRA

ARMRA's email, "Toxins are feasting at your BBQ," effectively educates recipients on the hidden dangers in their food with a clean and accessible design. The email's straightforward layout and clear messaging empower users with actionable knowledge, making it both engaging and easy to understand.

10) Soft Services

Soft Services

Soft Services' email, "Keep Calm and Niacinamide On," stands out with its clean design and clear messaging, making it easy for recipients to understand the benefits of niacinamide. The email empowers users with actionable knowledge and maintains a visually appealing layout, ensuring the information is both engaging and accessible.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and highly effective informative emails. Our intuitive design tools and customizable templates empower you to craft emails that are not only beautiful but also clear and impactful, ensuring your message resonates with your audience.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

We hope this article has provided valuable insights into creating effective informative emails. Ready to elevate your email marketing? Sign up for Flodesk today.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.