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Product Recommendation Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for product recommendations that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective product recommendation emails.

What should go into product recommendation emails?

A good product recommendation email is personalized and visually appealing, featuring tailored suggestions based on the recipient's past behavior or preferences. It should also include clear calls to action, making it easy for the customer to explore and purchase the recommended products.

  • Personalized Greeting: Start with a friendly and personalized greeting, such as "Hi [Customer's Name]," to make the email feel more tailored and engaging.
  • Relevant Product Suggestions: Highlight products that align with the customer's previous purchases or browsing history. Use phrases like "We thought you might like" or "Based on your recent purchase."
  • Compelling Visuals: Include high-quality images of the recommended products to capture attention. Visual appeal is crucial in making the email attractive and engaging.
  • Clear Call to Action: Use strong, direct calls to action like "Shop Now" or "Discover More" to guide the customer towards making a purchase.
  • Exclusive Offers: Offer special discounts or promotions to incentivize purchases. Phrases like "Exclusive offer just for you" or "Enjoy 10% off your next purchase" can be effective.
  • Easy Navigation: Ensure the email is easy to navigate with clear sections and links. Use phrases like "Explore our collection" or "Browse similar items" to make it user-friendly.

Let's jump into it and check out 10 email examples of good product recommendation emails!

10 product recommendation email examples

1) Untamed

Untamed

Untamed is a brand that focuses on providing engaging and informative content about cat food, as seen in their "Red Flags: Cat food edition" email. This email is a great example of a product recommendation because it educates users on what to look for in cat food while offering tailored suggestions, making it easy for customers to make informed purchasing decisions.

2) GAF

GAF

GAF's "Be Prepared for Storm Season" email is a practical and visually appealing product recommendation that helps customers prepare for adverse weather conditions. The email's clear layout and actionable advice empower users to make informed decisions, while its simplicity and aesthetic appeal make it easy to navigate and engaging to read.

3) Grind

Grind

Grind's "The loooongest day of the year ☀️" email is a prime example of effective product recommendation, featuring bright, seasonal imagery and a clean, modern design. Its clear layout, engaging visuals, and easy navigation make it simple for customers to discover and consider recommended products, empowering them to make informed purchasing decisions.

4) Meow Meow Tweet

Meow Meow Tweet

Meow Meow Tweet's "The cat's in your bag!" email stands out as a product recommendation due to its playful subject line and clean, user-friendly design. The email empowers users by making it easy to save, comment, and share, while its simplicity and aesthetic appeal ensure a seamless and engaging experience.

5) The Sill

The Sill

The Sill is a company that specializes in providing beautiful, easy-to-care-for plants and plant care products, aiming to bring the joy of greenery into everyday life. Their "Meet Our Athletes" email excels by using a clean, visually appealing design that highlights their products effectively, making it simple for customers to explore and engage with the content.

6) Strava

Strava

Strava's "Your subscription preview has ended" email is a prime example of a product recommendation email that combines simplicity and user empowerment. The clean design and clear call to action make it easy for users to understand their next steps, while the aesthetic appeal ensures an engaging experience.

7) TodayTix

TodayTix

TodayTix is a platform that offers access to theater tickets and experiences, making it easy for users to discover and book top shows. Their "Top Shows for the Whole Family This Summer" email is effective because it combines a clean, visually appealing design with clear, actionable recommendations, empowering users to make informed decisions effortlessly.

8) Natalist

Natalist

Natalist is a brand dedicated to providing products and resources that support individuals on their fertility, pregnancy, and reproductive health journeys. Their "Guess what? It’s quiz time!" email is a standout example of a product recommendation email because it engages users with an interactive quiz, personalizing the shopping experience and making it easy for customers to discover products tailored to their needs.

9) Sauna House

Sauna House

Sauna House is a brand focused on wellness and relaxation, offering a unique experience through their "What is Hot-Cold-Relax? 🔥❄️❤️" email. The email's engaging subject line, use of emojis, and clean design make it easy to navigate and visually appealing, empowering users to explore and enjoy the content effortlessly.

10) DonorsChoose

DonorsChoose

DonorsChoose is an organization that helps teachers get funding for classroom projects and essentials, allowing educators to request materials and resources directly from donors. Their "A match offer to restock your classroom essentials!" email is a great product recommendation because it is targeted and relevant, offering a match offer specifically for classroom essentials, which is highly pertinent to teachers, and it leverages urgency and value by highlighting a matching offer, encouraging recipients to act quickly to maximize their impact.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning product recommendation emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging content that drives conversions, all while maintaining a clean and user-friendly layout.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to craft personalized, engaging content that drives conversions, all while maintaining a clean and user-friendly layout.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.