Charity Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for charity that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own impactful charity emails.

What should go into charity emails?

A good charity email is heartfelt and compelling, focusing on the cause and the impact of the reader's contribution. It should include a clear call to action, personalized content, and emotional storytelling to engage the reader.

• Engaging Subject Line: Capture attention with phrases like "Make a Difference Today" or "Your Help is Needed Now."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear [Name], we need your support."
• Emotional Storytelling: Share a touching story about someone who has benefited from the charity's work. For example, "Meet Sarah, whose life changed thanks to your donations."
• Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Join Us in Making a Change."
• Impact Highlight: Show the tangible results of donations, such as "Your $20 can provide clean water for a family for a month."
• Thank You Note: Express gratitude to the reader for their support, like "Thank you for being a hero to those in need."

Let's jump into it and explore 10 email examples of good charity emails!

10 charity email examples

1) SKIMS

SKIMS is a solutions-oriented brand that creates the next generation of underwear, loungewear, and shapewear, focusing on comfort, inclusivity, and innovation for all body types. The charity email featuring Olivia Munn is effective due to its clear subject line, minimalist design, and strong call-to-action, making it easy for recipients to engage and support the cause.

2) Methodical Coffee

Methodical Coffee's "All In Blend" email campaign effectively raises awareness for breast cancer by promoting a new coffee blend with proceeds directed toward the cause. The email stands out due to its straightforward message, clear call to action, and the empowering opportunity it offers recipients to contribute to a meaningful cause through their purchase.

3) Charity Water

Charity Water is a nonprofit organization dedicated to bringing clean and safe drinking water to people in developing countries. The email titled "Good News: Bright futures are flowing" effectively communicates the positive impact of donations by sharing uplifting success stories, making it a powerful tool for engaging and motivating supporters.

4) Smiley Movement

Smiley Movement's email, "Celebrating charities far and wide!", stands out due to its clean, organized layout and effective use of social sharing options, which empower users to spread awareness of various charitable causes. The email's focus on positivity and inclusivity, combined with a straightforward call-to-action, makes it a compelling and engaging tool for promoting charitable efforts.

5) Fundación Mar Adentro

Fundación Mar Adentro is an organization dedicated to fostering environmental awareness and cultural development through various educational and artistic initiatives. The email effectively captures attention with its visually appealing design and clear, concise messaging, making it easy for recipients to understand the cause and take action.

6) Asphalt Green

Asphalt Green is a nonprofit organization dedicated to providing high-quality sports, fitness, and wellness programs to New Yorkers of all ages and abilities. The charity email titled "⚡2 DAYS LEFT: Don't Miss Our Training Sale!" is compelling due to its clear urgency and straightforward call-to-action, making it easy for recipients to engage and support the cause.

7) Heaps Normal

Heaps Normal's email, "Say G'day to the Cheeky IPA," showcases a clean and organized layout that effectively captures attention. Its simplicity and clear call-to-action make it an effective charity email by empowering recipients to engage with the cause effortlessly.

8) MacPaw

MacPaw is a company known for developing software for Mac computers, such as CleanMyMac and other productivity tools. The email titled "🌒Unleash the power of Mac clarity" stands out due to its use of an emoji in the subject line, which helps it capture attention in the inbox, and its clean, organized layout that makes it easy for recipients to engage with the content.

9) Tracksmith

Tracksmith is a brand dedicated to running and athletics, as showcased in their "The Tracksmith Foundation Bulletin #1" email. The email's clean and minimal layout, clear sections for navigation, and prominent display of the sender's name and subject make it easy for recipients to engage with the content, while the use of whitespace and organized hierarchy enhances readability and aesthetic appeal.

10) Athletic Brewing

Athletic Brewing is a brand that focuses on brewing beverages with an emphasis on outdoor and active lifestyles. The "Hit the trails with us 🥾🌲" email is a great charity email due to its concise subject line, clean layout, and clear calls-to-action, which empower recipients to engage and support the cause effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning charity emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create personalized, impactful messages with ease, ensuring your cause stands out and inspires action.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Thank you for exploring these charity email examples with us. Ready to elevate your email marketing? Sign up for Flodesk today.