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Non-Profit Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Non-Profit organizations that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.

What should go into non-profit emails?

A good Non-Profit email is clear, concise, and emotionally engaging, focusing on the mission and impact of the organization. It should include a compelling call-to-action that encourages recipients to get involved or donate.

  • Engaging Subject Line: Capture attention with phrases like "Make a Difference Today" or "Join Us in Changing Lives."
  • Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear Jane," or "Hello John,".
  • Mission Statement: Clearly state your mission and the purpose of the email. For example, "At [Organization Name], we strive to provide clean water to communities in need."
  • Impactful Story: Share a brief, heartfelt story that illustrates the impact of your work. Phrases like "Thanks to your support, Maria now has access to education" can be effective.
  • Call-to-Action: Encourage immediate action with phrases like "Donate Now" or "Join Our Cause." Make it easy for recipients to take the next step.
  • Contact Information: Provide clear contact details and social media links to foster further engagement. For example, "Follow us on Facebook for updates."

Let's jump into it and explore 10 email examples of good Non-Profit emails!

10 non-profit email examples

1) Charity Water

Charity Water

Charity Water is a non-profit organization dedicated to providing clean water to communities in need. This email is a good example of non-profit communication because it features a positive and engaging subject line, "Good News: We’re switching things up," which captures attention and encourages recipients to read further. The email's design is simple and aesthetically appealing, with options to view it in different formats, empowering users to engage with the content in a way that suits them best.

2) Compassion

Compassion

Compassion is a non-profit organization focused on alleviating child poverty. This email is a good example of non-profit communication because it features a positive and engaging subject line, "Good news! We CAN stop child poverty," which captures attention and encourages recipients to read further. The email's design is simple and aesthetically appealing, with options to view it in different formats, empowering users to engage with the content in a way that suits them best.

3) SKIMS

SKIMS

SKIMS is a fashion brand known for its inclusive and innovative approach to apparel, featuring campaigns with well-known personalities like Olivia Munn. This email is effective for communicating Non-Profit status to customers because it uses a recognizable figure to draw attention, while the clean and straightforward design ensures the message is clear and engaging.

4) Methodical Coffee

Methodical Coffee

Methodical Coffee's email stands out as a Non-Profit communication because it centers around the "All In Blend," a product specifically created to raise money for breast cancer awareness. The email's clear and direct messaging, combined with its simple and visually appealing design, empowers users by providing them with an opportunity to contribute to a meaningful cause through their purchase.

5) Smiley Movement

Smiley Movement

Smiley Movement is an organization dedicated to celebrating and promoting the impactful work of various charities. Their email, "Celebrating charities far and wide," effectively captures attention with a positive subject line and a clean, visually appealing design that empowers users to engage with the content effortlessly.

6) Asphalt Green

Asphalt Green

Asphalt Green is a non-profit organization that promotes health and fitness through sports and exercise programs. Their email, "2 DAYS LEFT: Don't Miss Our Training Sale," stands out due to its clear and timely call-to-action, simple design, and visually appealing layout, making it easy for users to engage and take immediate action.

7) Heaps Normal

Heaps Normal

Heaps Normal's email, "Say G'day to the Cheeky IPA," is a standout example of effective Non-Profit communication. The email's simple and visually appealing design, combined with a clear and engaging message, empowers users to connect with the content effortlessly, making it easy for them to take action and support the cause.

8) Athletic Brewing

Athletic Brewing

Athletic Brewing is a brand that focuses on brewing non-alcoholic craft beers, promoting an active and healthy lifestyle. Their email, "Hit the trails with us 🥾🌲," stands out due to its clean design and engaging subject line, making it easy for users to connect with the content and take action.

9) Kampgrounds of America

Kampgrounds of America

Kampgrounds of America (KOA) is an organization that operates campgrounds and engages in charitable activities, such as sending kids with cancer to summer camp. The email titled "Help Us Send Kids With Cancer to Summer Camp" is effective due to its emotionally compelling subject line, clear sender identification, and simple, visually appealing design that includes options for easy navigation and social sharing, empowering users to engage with the content effortlessly.

10) On/Go

On/Go

On/Go's email, "Support military families who have lost loved ones this Memorial Day," is a compelling example of non-profit communication. Its clear and empathetic subject line, combined with a clean and organized design, effectively engages recipients and encourages them to support a meaningful cause.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning and impactful non-profit emails that resonate with your audience. Our intuitive platform empowers you to design and send emails that are not only beautiful but also effective in driving engagement and support for your cause.

Wrapping up

Flodesk

Flodesk empowers you to create visually stunning and impactful non-profit emails that resonate with your audience. With our intuitive platform, you can design and send emails that are not only beautiful but also effective in driving engagement and support for your cause.

Our tools are designed to help small businesses grow and monetize their email lists effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective non-profit emails is crucial for engaging your audience and driving support for your cause. Sign up for Flodesk today and start crafting beautiful, high-impact emails that make a difference. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.