5 Great Real Estate Email Templates To Copy & Paste

In the fast-paced world of real estate, connecting with your clients through email is essential.

Having a set of go-to templates makes it simple to send the right message at the right time, without having to start from scratch.

We've outlined five key email types to help you build and maintain those relationships.

Tips for Writing Real Estate Emails

• Go beyond the name. Personalize your emails by referencing a specific detail from your last conversation. Mention a home feature they loved or a neighborhood they were curious about. It proves you’re paying attention.
• Lead with visuals. Real estate is a visual industry, so your emails should be too. Embed a few beautiful, high-quality photos or a short video tour directly into the email body instead of just sending a link. Let the property sell itself.
• Have one clear goal. Each email should have a single, obvious call-to-action. Whether you want them to schedule a showing, reply with feedback, or view a new listing, make the next step unmistakable. Don't confuse them with multiple requests.
• Be the local expert. Position yourself as more than an agent by sharing valuable local insights. Tell them about a new coffee shop, a community event, or specific market trends in a zip code they’re watching. This builds trust and makes you a resource.

Types of Real Estate Email Templates We Will Cover

1. New Listing Announcement Email Template
2. Open House Invitation Email Template
3. Client Follow-Up Email Template
4. Market Update Email Template
5. Property Sold Email Template

5 Real Estate Email Templates

1) New Listing Announcement Email Template

<template>

Subject: Just Listed: [*Property Address*]

Hi [*Client Name*],

A new property just came on the market, and I thought of you immediately. It aligns with what you’re looking for.

This [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home is located at [*Property Address*]. It features [*mention 2-3 key features, e.g., an open-concept living area, a newly renovated kitchen, and a private backyard*]. The asking price is [*Price*].

You can see a full gallery of photos and all the property details here: [*Link to Listing*]

If you are interested in a private tour, let me know what day and time works for you. I’m happy to arrange it.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

[*Your Website*]

</template>

2) Open House Invitation Email Template

<template>

Subject: You're Invited: Open House at [*Property Address*]

Hi [*Client Name*],

I’m hosting an open house for a property I think you’ll want to see in person. It’s located at [*Property Address*].

Please join me on [*Date of Open House*] from [*Start Time*] to [*End Time*]. This is a great chance to explore the home and its [*mention 1-2 key features, e.g., spacious layout and natural light*] at your own pace.

You can find more photos and all the property details here: [*Link to Listing*]

I look forward to seeing you there.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

[*Your Website*]

</template>

3) Client Follow-Up Email Template

<template>

Subject: Following Up on [*Property Address or Topic of Discussion*]

Hi [*Client Name*],

It was great connecting with you about [*Property Address or recent conversation topic*]. I wanted to follow up on our conversation and see what your thoughts are.

Your feedback is essential for me to narrow down the search and find the right fit for you. Hearing what you did or didn't like helps me refine the options I send your way.

Are you free for a quick call sometime this week to discuss the next steps? Let me know what time works best for you.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

[*Your Website*]

</template>

4) Market Update Email Template

<template>

Subject: Your [*Month*] Market Update for [*Neighborhood/City*]

Hi [*Client Name*],

I wanted to share a quick snapshot of what’s happening in the [*Neighborhood/City*] real estate market. Staying informed is key, whether you’re thinking of buying, selling, or just keeping an eye on your investment.

Here’s a look at the latest numbers for [*Month*]:

• Average Sale Price: [*Average Sale Price*]
• Number of Homes Sold: [*Number of Homes Sold*]
• Average Days on Market: [*Average Days on Market*]

These figures suggest [*briefly explain what the numbers mean, e.g., the market is becoming more competitive, prices are stabilizing, etc.*]. This is valuable information if you're considering your next move.

If you’re curious about how these trends affect your home’s value or your search for a new one, I’m happy to provide a more detailed analysis. Let me know if you'd like to connect.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

[*Your Website*]

</template>

5) Property Sold Email Template

<template>

Subject: Just Sold: [*Property Address*]

Hi [*Client Name*],

I’m writing to share that the property at [*Property Address*] has officially sold. This is a significant update for the [*Neighborhood/City*] market and may affect your own property’s value.

The home sold for [*Sale Price*], which reflects the current demand in the area. This kind of activity provides a clear picture of what buyers are willing to pay right now.

If you’re curious about how this sale impacts your home's value, I can prepare a current market analysis for you. Let me know if you're interested.

Best,

[*Your Name*]

[*Your Title*]

[*Your Brokerage*]

[*Your Phone Number*]

[*Your Website*]

</template>

What About Using Flodesk?

Now that you have these five essential real estate email templates, you need an effective way to send them. Flodesk provides intuitive email marketing tools designed for small businesses, helping you manage and grow your email list with ease. You don't need any coding or design experience to create and automate emails that connect with your audience and help you close deals.

Trusted by over 100,000 businesses, our platform is built to help both beginners and seasoned agents send professional, high-converting emails simply. With a straightforward email builder, powerful automation workflows, and clean forms, Flodesk gives you all the necessary tools for effective email marketing, minus the usual complexity.

Wrapping Up

These templates provide a solid foundation for your client communication. With the right tool, you can put them to work and focus on what you do best—building relationships and closing deals.

Put these strategies into practice and see how effective your email marketing can be. Sign up for Flodesk to get started.