Telling a customer you can't give them a refund is never easy. But it's a conversation every business owner has to navigate at some point.
That's where having a solid template comes in handy. It gives you a starting point to craft a clear, firm, and professional response without the guesswork.
<template>
Subject: Regarding Your Refund Request
Hi [*Customer Name*],
Thanks for reaching out about your refund request for [*Product/Service Name*].
After reviewing your request, we’ve determined that it falls outside of our company’s refund policy. Based on our terms, [*briefly explain the relevant policy, e.g., "refunds are only available within X days of purchase"*]. You can read our full refund policy here for more details: [*Link to Refund Policy*].
While we can’t issue a refund, we’d be happy to offer you [*alternative solution, e.g., store credit or a discount on a future purchase*]. We want to make sure you have a positive experience with us.
Please let us know if you’d like to accept this offer or if you have any other questions.
All the best,
[*Your Name*]
[*Your Position*]
</template>
<template>
Subject: Action Required for Your Refund Request
Hi [*Customer Name*],
Thanks for reaching out about your refund for [*Product/Service Name*]. We've received your request and just need a little more information to proceed.
To process the refund, we require [*list of required documentation, e.g., a receipt or photos of the issue*]. This helps us verify the request in line with our policy. You can find the full details on what’s needed in our refund policy here: [*Link to Refund Policy*].
Please reply to this email with the required documentation attached, and we’ll be happy to review your request again promptly.
Let us know if you have any questions.
Best,
[*Your Name*]
[*Your Position*]
</template>
<template>
Subject: Regarding Your Refund Request for [*Product/Service Name*]
Hi [*Customer Name*],
Thanks for reaching out about your refund request for [*Product/Service Name*]. We’ve had a chance to review it.
Our policy allows for refunds within [*e.g., 30 days*] of the original purchase, and it looks like your request was made outside of this window. Because of this, we’re unable to issue a refund. For your reference, you can find all the details in our refund policy here: [*Link to Refund Policy*].
While we can’t process the refund, we’d be happy to offer you [*alternative solution, e.g., a credit toward your next subscription renewal*]. We value you as a customer and want to make sure you have a good experience.
Let us know if you’d like to accept this offer or if you have any other questions.
Best,
[*Your Name*]
[*Your Position*]
</template>
<template>
Subject: Regarding Your Refund for [*Product/Service Name*]
Hi [*Customer Name*],
Thanks for reaching out about your refund request for [*Product/Service Name*].
We’ve reviewed your request and wanted to clarify that this item is non-refundable, as was noted at the time of purchase. Certain items, like [*e.g., digital products or final sale items*], are excluded from our standard refund policy. You can find the complete details in our refund policy here: [*Link to Refund Policy*].
While we can’t process a refund for this item, we’d be happy to offer you [*alternative solution, e.g., store credit or a discount on a future purchase*]. We want to make sure you have a positive experience with us.
Let us know if you’d like to accept this offer or if you have any other questions.
All the best,
[*Your Name*]
[*Your Position*]
</template>
<template>
Subject: Regarding Your Recent Refund Inquiry
Hi [*Customer Name*],
Thanks for following up on your refund request for [*Product/Service Name*].
We’ve looked into it and found that we have already addressed a previous request for this same purchase. As we noted in our email on [*Date of previous email*], a refund was [*outcome of previous request, e.g., "issued to your original payment method" or "denied because it fell outside our policy"*].
If you can't find that message, please let us know, and we can resend it for your records.
Let us know if you have any other questions.
Best,
[*Your Name*]
[*Your Position*]
</template>
Once you’ve tailored these refund rejection templates to your needs, you’ll need a reliable platform to send them from. Flodesk offers intuitive email marketing tools for small businesses, helping you manage and monetize your email list without the hassle. You can create, send, and automate professional emails that engage your audience and drive revenue—no coding or design skills required.
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Communicating clearly with customers, even during difficult conversations like refund rejections, is key to building a resilient business. Having a system to send polished, on-brand emails makes all the difference.
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