Launching your new website is a big moment, and your announcement email should match that energy. We’ve put together five different email templates to help you share the news with style.
Working from a template gives you a proven structure, letting you focus on crafting the perfect message.
<template>
Subject: It’s here! Welcome to the new [Your Company Name] website.
Hi [First Name],
The wait is over. Our new website is officially live, and we’re excited to share it with you.
We’ve redesigned our online home with you in mind. The new site features a cleaner layout and more intuitive navigation, making it easier than ever to [mention a key user goal, e.g., find what you need]. We’ve focused on improving [mention a specific area, e.g., the mobile experience] and have added [mention one specific new feature] to help you [explain the benefit of the feature].
We invite you to be among the first to explore. See the new look and let us know what you think.
Enjoy,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Something new is just around the corner.
Hi [First Name],
We’ve been working on something special behind the scenes, and we wanted you to be the first to know that a change is coming.
We’re getting ready to unveil a completely new online experience, built from the ground up to make it easier for you to [mention a key user goal, e.g., find inspiration]. Think a cleaner design, more intuitive features, and a faster way to [mention a user benefit, e.g., get things done].
We can’t show you everything just yet, but keep an eye on your inbox. We’ll be sharing more very soon.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: The countdown is on. Our new site launches in [Number] days.
Hi [First Name],
The final countdown has begun. In just [Number] days, we’re launching our brand-new website, and we wanted to share the excitement with you.
We’re putting the finishing touches on a completely redesigned online experience. Get ready for a cleaner, more intuitive way to [mention a key user goal, e.g., manage your projects]. We’ve focused on making it easier to [mention a specific benefit, e.g., find resources quickly] so you can get back to what matters.
Mark your calendar for [Launch Date]. We’ll send you a link the moment it goes live.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: You’re invited: Get a first look at the new [Your Company Name].
Hi [First Name],
As a valued member of our community, we’re giving you exclusive access to our brand-new website before we announce it publicly.
We’ve redesigned the experience to help you [mention a key user goal, e.g., create beautiful emails] more intuitively. This preview is your chance to explore the new [describe a new feature, e.g., streamlined workflow] and [mention another improvement, e.g., updated design tools] before anyone else.
Your opinion is important as we finalize the details. We invite you to explore and see the changes for yourself.
We look forward to hearing what you think.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Welcome to [Your Company Name]. Let’s get started.
Hi [First Name],
Welcome to [Your Company Name]. We’re happy to have you here.
Our platform is designed to help you [mention a key user goal, e.g., create beautiful emails that grow your business]. We believe great design should be simple, and our tools are built to give you creative freedom without the steep learning curve.
To get you started, you can explore our [mention a key feature, e.g., template library] to find a design that fits your brand, or jump right in and [mention another action, e.g., create your first email].
We’re excited to see what you build.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
Now that you have these five website launch email templates, you need a platform to bring them to life. Flodesk provides intuitive email marketing tools designed for small businesses, helping you build and monetize your email list. You don't need any coding or design experience to create and send emails that connect with your audience and generate revenue.
Our platform includes an intuitive email builder, powerful automations, and well-designed forms to give you everything you need for effective email marketing, minus the usual complexity. Trusted by thousands of businesses, Flodesk helps beginners and experts send high-converting emails in a radically simple way.
A new website launch deserves an announcement that connects with your audience. Use these templates as your starting point to build excitement and guide your subscribers to your new online home.
Bring these templates to life with a platform designed for creating beautiful emails without the complexity. Sign up for Flodesk to build and send your announcement.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
