5 Great New Website Launch Email Templates To Copy & Paste

You did it. After all the hard work, your new website is finally live.

Now comes the fun part: telling everyone about it with a beautifully designed launch email.

Starting with a template can help you get your announcement out quickly without missing a beat.

Tips for writing New Website Launch Emails

• Start with your ‘why.’ Tell them the story behind the change. Did you rebrand or add new features to improve their experience? Sharing the reason makes the announcement feel more personal.
• Show, don’t just tell. Your new site looks great, so let it shine. Include a crisp screenshot or an animated GIF to give a sneak peek of the new design. Let the visuals do the talking.
• Focus on what’s in it for them. Call out a few key improvements. Is the site faster? Is it easier to find what they need? Frame the update around how it benefits your reader.
• Have one clear call-to-action. Your email has one job: get people to your new website. Use a single, obvious button. Make it easy for them to click over and explore.

Types of New Website Launch Email Templates we will cover

1. Announcement Email Template
2. Teaser Email Template
3. Countdown Email Template
4. Exclusive Preview Email Template
5. Welcome Email Template

5 New Website Launch Email Templates

1) Announcement Email Template

<template>

Subject: It’s here! Explore the new [*Your Company Name*] website

Hi [*First Name*],

We’re excited to announce that our new website is officially live. We rebuilt it from the ground up to make your experience better.

Our goal was to [*Your main goal, e.g., make it easier for you to find inspiration and grow your business*]. We focused on creating a cleaner layout and more intuitive navigation.

Here are a few key updates you’ll notice:

• [*Key Improvement 1, e.g., A simplified navigation menu*]
• [*Key Improvement 2, e.g., Faster page load times*]
• [*Key Improvement 3, e.g., A new resources section with helpful guides*]

We invite you to take a look around. Your feedback is always welcome.

Explore the new site

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

2) Teaser Email Template

<template>

Subject: Something new is coming...

Hi [*First Name*],

We’ve been working on something behind the scenes, and we wanted you to be one of the first to know.

Soon, we’ll be launching a completely redesigned website. We’re putting the final touches on a cleaner, more intuitive experience built to help you [*describe the main benefit, e.g., find inspiration for your next campaign*].

We can’t show you everything just yet, but expect a whole new look and feel. Keep an eye on your inbox for the full reveal.

All the best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

3) Countdown Email Template

<template>

Subject: The countdown is on: [*Number*] days until our new site!

Hi [*First Name*],

The wait is almost over. In just [*Number*] days, we’re launching our brand-new website.

We designed it to [*describe the main benefit, e.g., make creating beautiful emails even simpler*]. Get ready for a fresh look and a more intuitive experience.

We’ll be back in your inbox on launch day with the official link. Until then, get ready to explore.

Cheers,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

4) Exclusive Preview Email Template

<template>

Subject: A special invitation: Be the first to see our new site

Hi [*First Name*],

We’re putting the final touches on our new website, and we’d love for you to have a look before anyone else.

As a valued member of our community, you’re invited to an exclusive preview. This is your chance to explore the new design and features before we announce it to the world.

Our goal was to create a more intuitive and beautiful space to help you [*describe the main benefit, e.g., design emails people love to open*]. We’re eager to hear what you think.

Take a sneak peek

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

5) Welcome Email Template

<template>

Subject: Welcome to [*Your Company Name*]

Hi [*First Name*],

Welcome to [*Your Company Name*]. We’re glad you’re here.

Your new account is ready. We recently redesigned our platform to make it easier for you to [*describe the main benefit, e.g., design emails people love*].

The best way to get started is to jump right in. Here are a couple of things you can do now:

• [*First suggested action, e.g., Explore our template library to find a design you love*]
• [*Second suggested action, e.g., Start your first draft and see how the editor works*]

If you need a hand, our Help Center is always available.

Go to Your Account

Cheers,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

What about using Flodesk?

With these templates in hand, you need a platform to bring your website launch announcement to life. That's where Flodesk comes in. We provide intuitive email marketing tools for small businesses, helping you grow and monetize your email list. You can create, send, and automate emails that engage your audience without needing any coding or design skills. Trusted by over 100,000 businesses, our platform is designed for beginners and experts alike to send beautiful, high-converting emails simply.

Flodesk gives you everything for effective email marketing, but without the usual complexity. Our platform includes an intuitive email builder, powerful automations, and beautiful forms. We empower you to create campaigns that look great and drive results, letting you focus on your business instead of the technical details.

Wrapping up

You have the templates to announce your new website. Now it's time to send an email that looks as good as your new site feels.

We built Flodesk to help you create and send emails with ease. Sign up to bring your launch announcement to life.