Cold emailing in real estate doesn't have to be a shot in the dark. We're breaking down five effective templates to help you connect with potential clients.
Having a proven framework to start from lets you focus less on the blank page and more on building genuine relationships.
<template>
Subject: Just Listed in [Neighborhood Name] | [Property Address]
Hi [Recipient Name],
A new property just became available at [Property Address], and I wanted you to be one of the first to know. Given your interest in the [Neighborhood Name] area, I thought this one might catch your eye.
It’s a [Number of Bedrooms]-bed, [Number of Bathrooms]-bath home with [mention a standout feature, e.g., an open-concept living area, stunning natural light]. We think the [mention another feature, e.g., private backyard, updated kitchen] makes it a special find in the neighborhood.
For a complete look at the property, including a photo gallery and virtual tour, you can view the full listing here: [Link to Listing].
Would you be interested in a private tour this week? Let me know what time works for you.
All the best,
[Your Name]
[Your Title]
[Your Brokerage Name]
[Your Phone Number]
[Your Website/License #]
</template>
<template>
Subject: You're Invited: Open House at [Property Address]
Hi [Recipient Name],
I'd like to personally invite you to an open house this weekend for a property in [Neighborhood Name] that I think you'll appreciate.
We will be holding the doors open at [Property Address] on [Date] from [Start Time] to [End Time]. It’s a great chance to see the [mention a key feature, e.g., newly renovated kitchen] and [mention another key feature, e.g., private deck with a view] for yourself.
This home is a [Number of Bedrooms]-bed, [Number of Bathrooms]-bath, and you can find more photos and details on the listing here: [Link to Listing].
Hope to see you there. If the time doesn't work, let me know, and I can arrange a private tour for you.
Best,
[Your Name]
[Your Title]
[Your Brokerage Name]
[Your Phone Number]
[Your Website/License #]
</template>
<template>
Subject: [Neighborhood Name] Market Update | [Month/Quarter] [Year]
Hi [Recipient Name],
I'm sharing a quick look at the latest real estate activity in [Neighborhood Name]. Staying informed about the market is key, whether you're planning a move or just curious about your home's value.
Here’s a snapshot of the market for the past [Timeframe, e.g., 30 days, quarter]:
This activity indicates [briefly describe the market trend, e.g., a steady seller's market with quick sales]. For a more detailed breakdown, you can see my full market report here: [Link to Full Report].
If you're curious about what these numbers mean for your specific property, I'm happy to discuss it with you. Are you free for a brief call next week?
Best,
[Your Name]
[Your Title]
[Your Brokerage Name]
[Your Phone Number]
[Your Website/License #]
</template>
<template>
Subject: A recent client story in [Neighborhood Name]
Hi [Recipient Name],
Choosing the right real estate agent is a significant decision. I find that hearing directly from past clients can be helpful, so I wanted to share a recent experience.
We just helped [Client Name(s)] sell their home over on [Street Name], and they were kind enough to share a few words about the process:
"[Insert client testimonial here. For example: 'Working with [Your Name] was a seamless experience. They understood the market, priced our home perfectly, and guided us through every step. We couldn't be happier with the outcome.']"
My goal is to provide this level of clarity and results for everyone I work with. If you’re curious about what your own experience could look like, I'm available to discuss your goals whenever you're ready.
All the best,
[Your Name]
[Your Title]
[Your Brokerage Name]
[Your Phone Number]
[Your Website/License #]
</template>
<template>
Subject: A complimentary valuation for your home on [Street Name]
Hi [Recipient Name],
Online valuation tools can give you a general idea of your home's worth, but they often miss the specific details that define a property's true market value. Given the recent activity in [Neighborhood Name], I wanted to offer you something more precise.
I'm providing complimentary, no-obligation property valuations for homeowners in the area. This isn't an automated estimate; it's a straightforward analysis based on current market data and comparable sales right here in your neighborhood.
If you're curious about what your home is worth in today's market, I can prepare a custom report for you. Let me know if you’d be open to a brief chat to discuss it.
Best regards,
[Your Name]
[Your Title]
[Your Brokerage Name]
[Your Phone Number]
[Your Website/License #]
</template>
Once you have your real estate cold email templates ready, the next step is sending them effectively. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow and manage your email list with ease. You don't need any coding or design experience to create, send, and automate emails that connect with your audience and build your business.
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With these templates, you have the foundation for your outreach. The next step is to put them into action and start building your client list.
Flodesk provides the tools to send beautifully designed emails and manage your audience without a steep learning curve. Sign up to start building your campaigns.
