Cold emailing in real estate can feel like a shot in the dark, but it doesn't have to be. We're breaking down five essential cold email templates to help you connect with potential clients.
Referring to a template gives you a solid structure to build from. This way, you can spend less time staring at a blank page and more time adding the personal touches that get replies.
<template>
Subject: New Listing in [*Neighborhood Name*]: [*Property Address*]
Hi [*Prospect Name*],
I’m writing to let you know that a new property just hit the market at [*Property Address*]. As a resident of [*Neighborhood Name*], I wanted you to be among the first to know.
This [*Number of Bedrooms*]-bedroom, [*Number of Bathrooms*]-bathroom home features [*Highlight 1*] and [*Highlight 2*]. Given the current interest in the area, I anticipate it will move quickly. You can view photos and the full property details here: [*Link to Listing*].
Often, the best new neighbors come from referrals. If you know someone who might be interested in joining the community, feel free to pass this along. If you’re curious how this new listing affects your own property's value, I'm happy to prepare a brief report for you.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Website*]
</template>
<template>
Subject: You're Invited: Open House at [*Property Address*]
Hi [*Prospect Name*],
I’m hosting an open house for a property in your neighborhood this [*Day of the Week*], [*Date*], at [*Property Address*], and I wanted to personally invite you.
Please feel free to stop by anytime between [*Start Time*] and [*End Time*]. This is a casual opportunity to see the home and get a sense of the market in [*Neighborhood Name*]. Whether you're actively looking or just curious, you're welcome to come by.
If you can't make it but would still like to see the property, just reply to this email, and we can set up a private viewing.
Hope to see you there,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Website*]
</template>
<template>
Subject: Your [*Neighborhood Name*] Market Update
Hi [*Prospect Name*],
I’m sharing a quick update on the real estate market in your neighborhood, [*Neighborhood Name*]. Staying informed about local trends is key to understanding your property's value.
Over the last [*Time Period, e.g., 30 days*], we've seen [*Number of Homes Sold*] homes sell in the area. One notable sale was [*Address of Recent Sale*], which closed for [*Sale Price*]. This activity suggests that buyer interest in [*Neighborhood Name*] remains strong.
If you're curious about what these numbers mean for your home specifically, I can put together a custom valuation report for you. Just reply to this email, and I'll get that sent over.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Website*]
</template>
<template>
Subject: A recent success story in [*Neighborhood Name*]
Hi [*Prospect Name*],
I wanted to share a recent experience from one of my clients in [*Neighborhood Name*]. Sometimes the best way to understand the process is to hear from someone who has just been through it.
[*Client Name(s)*], who recently sold their home at [*Client's Former Address*], had this to say about their experience:
[*Insert Client Testimonial Here. For example: "Working with [Your Name] was a straightforward process. They understood the market and helped us navigate every step, leading to a great outcome for our family."]*
We were able to help them [*Briefly describe the outcome, e.g., sell their home above asking price in under two weeks*]. My goal is always to provide that same level of service and results for my clients.
If you've been thinking about your own property's potential, I'd be happy to talk about how we could achieve a similar result for you.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Website*]
</template>
<template>
Subject: A custom property valuation for [*Prospect's Address*]
Hi [*Prospect Name*],
With the market constantly shifting in [*Neighborhood Name*], you may be curious about how your property's value has been affected. While online estimators offer a starting point, they often overlook the unique details that determine a home's actual market value.
I'm offering a complimentary, detailed property valuation based on current local data and recent comparable sales. This isn't an automated report; I'll personally analyze the information to give you an accurate understanding of your investment, with no obligation.
If you'd like to receive your custom valuation, simply reply to this email, and I'll prepare it for you.
Best,
[*Your Name*]
[*Your Title*]
[*Your Brokerage*]
[*Your Phone Number*]
[*Your Website*]
</template>
Now that you have these five real estate cold email templates, you need an effective way to send and manage them. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow your email list and connect with clients. You don't need any coding or design experience to create, send, and automate emails that get your audience to engage.
Our platform includes a straightforward email builder, powerful automations, and well-designed forms. These tools give you everything required for your email marketing, without the usual complexity. Thousands of businesses use Flodesk to send emails that look good and convert, all in a simple way.
With these templates in hand, you have the foundation for your outreach. The next step is sending emails that reflect the quality of your brand and get noticed in a crowded inbox.
Flodesk gives you the tools to design and automate your email campaigns with ease. Sign up to see how our platform can help you connect with clients and grow your business.
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