Re-Engagement Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for re-engagement that have been sent to customers in the past from different companies. Seeing these examples will help you understand what works and inspire you to create your own effective re-engagement emails.

What should go into re-engagement emails?

A good re-engagement email is concise and personalized, addressing the recipient by name and offering a compelling reason to reconnect. It should include a clear call-to-action that encourages the recipient to take the next step, whether it's visiting a website, completing a survey, or making a purchase.

• Personalized Greeting: Start with a warm, personalized greeting that includes the recipient's name. For example, "Hi [Name], we miss you!"
• Engaging Subject Line: Craft a subject line that grabs attention and hints at the value inside. Examples include "We Miss You! Here's 20% Off Your Next Purchase" or "Come Back and See What's New!"
• Compelling Offer: Provide an enticing offer or incentive to encourage re-engagement. This could be a discount, exclusive content, or a special promotion. For instance, "Enjoy 15% off your next order" or "Access our exclusive guide for free."
• Clear Call-to-Action: Include a prominent and clear call-to-action that directs the recipient on what to do next. Phrases like "Shop Now," "Take the Survey," or "Learn More" work well.
• Visual Appeal: Use aesthetically pleasing design elements such as images, buttons, and a clean layout to make the email visually appealing. Ensure the design aligns with your brand's style.
• Sense of Urgency: Create a sense of urgency to prompt immediate action. Phrases like "Limited Time Offer" or "Act Now" can be effective.

Let's jump into it and explore 10 email examples of good re-engagement emails!

10 re-engagement email examples

1) Designlines

Designlines offers a visually appealing email with a subject line that captures the essence of a countryside loft with big-city appeal. This re-engagement email is effective because it combines a compelling subject with a clean, attractive design, encouraging recipients to reconnect and explore more.

2) Strava

Strava is a platform that tracks physical activities like running and cycling, offering detailed performance analysis and fostering a community of athletes. This re-engagement email is effective because it creates urgency with a clear subject line and features a clean, branded design that highlights key information and actionable buttons, encouraging users to renew their subscriptions.

3) You're Looking Well

"You're Looking Well" delivers a visually appealing email titled "The beauty of consistency," which effectively re-engages customers by leveraging behavioral triggers and a clean, consistent design. This email empowers users with actionable insights and encourages continued interaction through a straightforward, user-friendly layout.

4) Going

Going's re-engagement email, titled "Your Going account will renew soon," effectively captures attention with its timely notification and clear subject line. The email stands out due to its minimalist design, straightforward messaging, and user empowerment, making it easy for recipients to understand the renewal process and take necessary actions.

5) beefree

Beefree is a platform that enables users to easily design beautiful, responsive emails and landing pages without needing to code. Beefree’s email, titled "You missed a jam-packed session," effectively re-engages users by highlighting the value of a missed session with clear messaging and a compelling subject line, making it easy for recipients to catch up or participate in future events.

6) Musicbed

Musicbed provides music licensing services tailored for filmmakers and content creators, offering high-quality music for various projects. Their re-engagement email, titled "What sets Musicbed apart, according to our longtime subscribers," stands out with its clean design, clear messaging, and user testimonials, making it easy for recipients to reconnect and appreciate the unique value Musicbed offers.

7) beefree

Beefree is an email design tool that allows users to create beautiful, responsive emails effortlessly. The re-engagement email titled "Exciting news! 🏡 Blog relocated!" is effective because it combines a clear, engaging subject line with a clean, organized layout, making it easy for recipients to understand the update and take action.

8) beefree

Beefree is an email design tool that allows users to create beautiful, responsive emails effortlessly. The re-engagement email titled "Exciting news! 🏡 Blog relocated!" stands out with its clear, engaging subject line and clean, organized layout, making it easy for recipients to understand the update and take action.

9) Soho House

Soho House is a private members' club known for its stylish hospitality and creative community. The re-engagement email titled "Introducing Room No.5" stands out with its clean, modern design and clear subject line, making it easy for recipients to understand the new offering and feel encouraged to reconnect.

10) Sometimes Always

Sometimes Always' re-engagement email, titled "We noticed you checking out some very nice bottles ➺ But they're going fast," effectively captures attention with its personalized subject line and sense of urgency. The email stands out due to its clear call-to-action, minimalist design, and focus on user behavior, making it easy for recipients to return and complete their purchase.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning re-engagement emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, compelling messages that drive action and reconnect with your customers seamlessly.

Wrapping up

Flodesk empowers you to create visually stunning re-engagement emails that captivate your audience. Our intuitive design tools and customizable templates make it easy to craft personalized, compelling messages that drive action and reconnect with your customers seamlessly.

With Flodesk, you can grow and monetize your email list effortlessly. No coding or design skills are needed to create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. Our intuitive email builder, powerful automations, and beautiful forms provide everything you need for brilliant email marketing—without the complexity.

In conclusion, re-engagement emails are a powerful tool to reconnect with your audience and drive action. Sign up for Flodesk today to start creating your own effective re-engagement emails.

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