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10 Promotional Email Examples and Tips

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In this article, you'll find 10 email examples for promotional campaigns that have been successfully sent to customers by various companies. Reviewing these examples can provide valuable insights and inspiration, helping you create effective and visually appealing promotional emails.

What should go into promotional emails?

A good promotional email is visually engaging and includes a clear call-to-action, making it easy for recipients to understand the offer and take the next step. It should also be personalized and relevant, ensuring that the content resonates with the target audience.

  • Attention-Grabbing Subject Line: Use phrases like "Exclusive Offer Just for You!" or "Don't Miss Out on Our Latest Deal!" to entice recipients to open the email.
  • Compelling Header: Start with a strong, visually appealing header that immediately communicates the main message, such as "Summer Sale: Up to 50% Off!"
  • Engaging Visuals: Incorporate high-quality images or graphics that highlight the product or service, making the email aesthetically pleasing and easy to scan.
  • Clear Call-to-Action: Use direct and action-oriented phrases like "Shop Now," "Get Started," or "Claim Your Discount" to guide recipients towards the desired action.
  • Personalization: Address the recipient by name and tailor the content to their preferences or past behaviors, such as "Hi [Name], we thought you'd love this!"
  • Concise and Relevant Content: Keep the message brief and focused on the key benefits, using bullet points or short paragraphs to make it easy to read.

Let's jump into it!

1. Lifesum

Lifesum's promotional email offers a compelling 50% discount, encouraging recipients to treat themselves to a health boost. This email is effective because it combines a strong discount offer with a clear call-to-action, making it easy for recipients to take advantage of the deal.

2. Stuffed Cookies

Stuffed Cookies' promotional email for "Teddy Frightfetti" is a standout example of effective email marketing. The playful subject line, combined with engaging visuals and a clear introduction of the new product, makes it an enticing read that encourages recipients to explore the offering further.

3. Arrived

Arrived's promotional email effectively highlights a new vacation rental, capturing the attention of potential customers with an engaging subject line that includes an emoji. This email is a great example of promotional content as it combines a clear and enticing offer with visually appealing design elements, making it easy for recipients to understand the value and take action.

4. Google

Google's promotional email for the Pixel 9 Pro stands out due to its clear and urgent messaging, emphasizing a special offer that is ending soon. The subject line, "Your Pixel 9 Pro special offer ends soon," effectively creates a sense of urgency, encouraging recipients to take immediate action.

5. Sweetgreen

Sweetgreen's promotional email for the "Autumn Harvest Bowl" effectively captures the essence of the season with a clear and enticing subject line. The email's design is visually appealing and highlights the seasonal offering in a way that is both engaging and informative, making it a standout example of effective email marketing.

6. Starface

Starface's promotional email for their "Super Star Bundle" offers an enticing free shipping deal, making it an attractive offer for potential customers. The email stands out with its visually appealing subject line featuring emojis, which grabs attention and encourages recipients to explore the offer further.

7. Webflow

Webflow is a platform that allows users to design, build, and launch responsive websites visually, without writing code. The promotional email introducing their "Website Experience Platform" is effective because it clearly communicates the launch of a new tool, capturing the recipient's interest with a straightforward and informative subject line.

8. Fellow

Fellow's promotional email with the subject line "Our new product sucks..." is a standout example due to its provocative and attention-grabbing subject line. This email is a good example of promotional content because it piques curiosity and encourages recipients to open the email, while also providing a clear and actionable next step for the recipient.

9. Aura Bora

Aura Bora's promotional email, titled "Welcome to Aura Bora Land," stands out with its vibrant and playful design, featuring whimsical illustrations and a cohesive color palette that captures the brand's essence. The use of bold, eye-catching fonts and a clear, engaging layout makes the email both visually appealing and easy to navigate, ensuring recipients are drawn in and encouraged to explore the content further.

10. Vacation

Vacation's promotional email invites recipients to join the "#WhipAndWin Challenge," using an engaging subject line with emojis to capture attention. This email stands out due to its compelling content and clear call-to-action, encouraging participation and driving brand interaction.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning promotional emails that captivate your audience and drive action. Its intuitive interface empowers you to create visually appealing, personalized content without any coding skills, ensuring your emails are both beautiful and effective.

What is Flodesk

Flodesk is the most intuitive email marketing platform for small businesses, designed to help you grow, nurture, and monetize your email list beautifully. Easily create, send, and automate emails that increase your reach and drive sales—no coding or design experience needed. Trusted by over 100,000 businesses globally, Flodesk offers powerful features without the hassle of complicated tools. Plus, with flat-rate pricing, your costs stay the same no matter how big your list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE