Product Update Emails: 10 Great Examples (& Other Tips)

In this article, you'll find 10 email examples for Product Updates that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design choices before crafting your own Product Update emails.

What should go into Product Update emails?

A good Product Update email is concise and visually appealing, highlighting key updates with clear, engaging language. It should empower users by showcasing new features or improvements that directly enhance their experience.

• Engaging Subject Line: Capture attention with phrases like "Exciting New Features Await!" or "Your Experience Just Got Better!"
• Personalized Greeting: Use the recipient's name to create a personal connection, e.g., "Hi [Name], we're thrilled to share our latest updates with you!"
• Clear and Concise Content: Summarize the main updates in a few sentences, such as "We've added new customization options to make your experience even better."
• Visual Elements: Include images, icons, or GIFs to make the email visually appealing and to highlight key features.
• Call to Action: Encourage users to explore the new features with phrases like "Check it out now!" or "Discover what's new."
• Feedback Request: Invite users to share their thoughts, e.g., "We'd love to hear your feedback on these updates!"

Let's jump into it and explore 10 email examples of good Product Update emails!

10 Product Update Email Examples

1) United Sodas of America

United Sodas of America is a beverage brand known for its innovative and flavorful sodas. The email titled "United Sodas upgrade loading... 🟩🟩🟩⬜️" is a good Product Update email because it captures attention with a unique subject line and visual elements that create curiosity and anticipation among recipients.

2) Flodesk

Flodesk is an email marketing service that helps users create visually appealing emails. The email titled "Introducing: Link Actions ⚡" is a good Product Update email because it introduces a new feature in a clear and engaging manner, using an emoji in the subject line to capture the reader's attention.

3) Designmodo

Designmodo's email titled "New Black Friday & Cyber Monday Email Templates" is an excellent example of a Product Update email because it effectively informs customers about new, timely resources that can enhance their marketing efforts. The email's clear focus on providing valuable, ready-made templates for major shopping events helps businesses save time and boost their promotional activities, making it a highly practical and engaging update for recipients.

4) Webflow

Webflow is a platform that allows users to design, build, and launch responsive websites visually, without writing code. The email titled "Introducing the Website Experience Platform" stands out as a Product Update email because it effectively introduces a significant new feature, the "Website Experience Platform," keeping users engaged and informed about the latest developments in a clear and impactful manner.

5) Roku

Roku is a company that provides streaming solutions, allowing users to watch TV shows, movies, and other content via the internet on their televisions. The company did a good job with their email introducing "Roku Backdrops" by creating a visually appealing and engaging message that clearly highlights the new feature, making it easy for users to understand and get excited about the update.

6) Miro

Miro is a collaborative online whiteboard platform that helps teams work together more effectively. The email titled "Now live: Intelligent templates charged with AI for your team" is a good Product Update email because it announces a significant new feature that can greatly enhance team productivity, using a clear and engaging subject line to capture attention.

7) Cool Stuff

The email titled "🔵🔴🟣 The Cool Stuff app is here!" from Cool Stuff is an effective Product Update email because it uses a catchy and colorful subject line that immediately grabs attention. The content is concise and focused on the new app, making it clear and straightforward for the recipient to understand the update and its benefits.

8) Snowman

Snowman's email announcing "Alto's Odyssey: The Lost City" availability on Apple Vision Pro is a prime example of a Product Update email. The subject line is clear and informative, immediately conveying the update, while the content is relevant and specific, providing essential details about the new platform availability, making it easy for recipients to understand and act upon the information.

9) MacRostie

MacRostie's email titled "Corporate & Group Gifting Made Simple" stands out due to its clean and professional design, which effectively communicates the message. The use of a straightforward and bold title, combined with a well-organized layout and clear font, makes the email visually appealing and easy to read, ensuring that recipients can quickly grasp the key points.

10) Wander

Wander's email titled "New from Wander: Instagram-Based Travel Mapping" effectively introduces a new feature that allows users to map their travels using Instagram. The email stands out due to its clear and engaging content, visually appealing design, and a strong call-to-action that encourages users to explore the new feature, making it an excellent example of a Product Update email.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly craft stunning Product Update emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to create visually appealing, engaging messages that highlight your latest features and improvements, ensuring your updates are both impactful and memorable.

What is Flodesk?

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.