10 Product Update Email Examples and Tips

In this article, you'll find 10 email examples for product updates that have been sent to customers by various companies. Seeing these examples can help you understand effective strategies and design choices before creating your own product update emails.

What should go into product update emails?

A good product update email is clear, concise, and visually appealing, ensuring that customers immediately understand the new features or improvements. It should also include a call-to-action that encourages users to explore the updates further.

• Engaging Subject Line: Capture attention with phrases like "Exciting New Features Await!" or "Your Product Just Got Better!"
• Personalized Greeting: Start with a friendly "Hi [Customer Name]," to make the email feel more personal and engaging.
• Clear and Concise Update: Use bullet points or short paragraphs to highlight key updates, such as "Improved User Interface" or "New Security Features."
• Visual Elements: Incorporate images, icons, or GIFs to make the email visually appealing and to illustrate the updates effectively.
• Call-to-Action: Encourage users to explore the new features with buttons like "Try It Now" or "Learn More."
• Feedback Request: Invite users to share their thoughts with phrases like "We'd love to hear your feedback!" or "Tell us what you think."

Let's jump into it!

1. United Sodas of America

United Sodas of America is a beverage brand known for its innovative and refreshing sodas. The product update email titled "United Sodas upgrade loading... 🟩🟩🟩⬜️" is effective because it captures attention with a playful subject line and clearly communicates the upcoming enhancements, making it both engaging and informative.

2. Flodesk

Flodesk is an email marketing service that focuses on creating visually appealing and effective email campaigns. The email introducing their new feature "Link Actions" is a good product update email because it effectively captures attention with an engaging subject line and clearly communicates the new feature's benefits, making it both informative and visually appealing.

3. Designmodo

Designmodo's product update email effectively captures attention with its sleek design and clear messaging. The email's concise content and visually appealing layout make it easy for customers to understand the new features, ensuring they stay informed and engaged.

4. Webflow

Webflow's product update email introducing the "Website Experience Platform" stands out due to its clear and engaging presentation of a significant new feature. The email effectively informs users about the platform's new capabilities, encouraging them to explore and utilize the enhancements.

5. Roku

Roku, a company known for its streaming services and devices, introduced a new feature called "Roku Backdrops" through an email that effectively captures attention with its sleek design and clear messaging. The email excels by providing a visually appealing layout and concise content, making it easy for customers to understand and appreciate the new feature.

6. Miro

Miro, a collaborative online whiteboard platform, has launched intelligent templates powered by AI to enhance team productivity. The product update email is notable for its clear and informative subject line, making it easy for recipients to understand the purpose of the email and the significance of the new feature.

7. Cool Stuff

Cool Stuff's product update email announcing the launch of their new app is effective due to its clear and engaging subject line, "🔵🔴🟣 The Cool Stuff app is here!" The use of colorful emojis grabs attention, while the concise and visually appealing content ensures that recipients quickly understand the new app's benefits.

8. Snowman

Snowman's product update email announcing "Alto's Odyssey: The Lost City" for Apple Vision Pro is a standout example due to its engaging subject line and visually appealing design. The email's concise content and clear messaging ensure that recipients quickly understand the new game's availability and its exciting features.

9. MacRostie

MacRostie's product update email, "Corporate Group Gifting Made Simple," stands out with its elegant design and clear typography, making it visually appealing and easy to read. The email's concise content and well-structured layout ensure that recipients quickly understand the new corporate gifting options, enhancing their overall experience.

10. Wander

Wander has introduced an innovative feature that allows users to create travel maps based on their Instagram posts. This product update email stands out due to its clear and engaging subject line, "New from Wander: Instagram-Based Travel Mapping," which immediately informs recipients of the exciting new feature and encourages them to explore it further.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning product update emails that captivate your audience. Its intuitive design tools and beautiful templates empower you to craft visually appealing and engaging emails, ensuring your updates are not only seen but also appreciated.

What is Flodesk

Flodesk is by far the easiest-to-use email marketing platform, helping you grow, nurture, and monetize your email lists with beautiful designs. Easily create, send, and automate emails that increase your reach and sales, no coding or design knowledge required. Over 100,000 businesses worldwide trust Flodesk for its powerful features and ease of use. With flat-rate pricing, your costs stay predictable, no matter how large your subscriber base becomes.

Email examples sourced from reallygoodemails.com