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10 Discount Email Examples and Tips

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In this article, you'll find 10 email examples for discounts that have been successfully sent to customers by various companies. Seeing these examples can help you understand effective strategies and design elements before creating your own discount emails.

What should go into discount emails?

A good discount email grabs attention with a compelling subject line and offers a clear, irresistible deal. It should be visually appealing, easy to read, and include a strong call-to-action that encourages immediate engagement.

  • Compelling Subject Line: Use phrases like "Exclusive Offer" or "Limited Time Discount" to catch the reader's eye and entice them to open the email.
  • Clear and Concise Message: Get straight to the point with phrases like "Save 20% Today" or "Get Your Discount Now" to ensure the offer is immediately understood.
  • Strong Visuals: Incorporate high-quality images and bold colors to make the email visually appealing and highlight the discount.
  • Urgency and Scarcity: Use phrases like "Hurry, Offer Ends Soon" or "Limited Stock Available" to create a sense of urgency and encourage quick action.
  • Personalization: Address the recipient by name and tailor the discount to their preferences, such as "Just for You, [Name]!" or "Your Favorite Items on Sale."
  • Clear Call-to-Action: Include a prominent button with phrases like "Shop Now" or "Claim Your Discount" to guide the reader towards making a purchase.

Let's jump into it!

1. Heretic Parfum

Heretic Parfum's discount email for "The Weeping Bust" is a masterclass in creating urgency and exclusivity. The email's clear, bold visuals and compelling call-to-action make it an irresistible offer, encouraging immediate engagement and driving sales effectively.

2. De La Calle

De La Calle's discount email for "Día de los Muertos" stands out with its vibrant visuals and culturally resonant theme, making it both eye-catching and relevant. The email effectively combines a clear discount offer with a strong call-to-action, encouraging immediate engagement and celebrating a significant cultural event.

3. Shakti

Shakti's email with the subject line "No tricks, just treats" effectively captures attention by suggesting a promotional offer or discount. The playful and engaging subject line implies a special offer, making it appealing for customers looking for deals and encouraging them to open the email.

4. Outer

Outer’s discount email for "30% Off Fire Pit Tables Ends Soon" stands out due to its clear and compelling promotional offer. The urgency conveyed by the phrase "Ends Soon" effectively encourages immediate action, making it a highly effective discount email.

5. REN Skincare

REN Skincare, known for its clean and effective skincare products, offers a compelling 20% discount on their Radiance line in this email. The company excels with this email by presenting a clear and attractive offer that immediately grabs attention, coupled with a straightforward subject line that highlights the key benefit, making it highly likely to be opened and engaged with.

6. Days Brewing Co

Days Brewing Co's email with the subject "Beer at lunch? No problem." cleverly addresses a common concern, making it instantly relatable and engaging. The email's clear message and appealing offer make it a standout example of how to capture attention and drive customer interest.

7. AWAY

AWAY's discount email for their best-selling suitcases effectively captures attention with a clear and enticing offer. The email's straightforward message and visually appealing design make it easy for recipients to understand the value and take immediate action, driving engagement and sales.

8. StrangeLove

StrangeLove's email with the subject line "You must be very very thirsty" immediately grabs attention with its playful and engaging tone. The email's clear message and visually appealing design make it a standout example of how to capture customer interest and drive engagement with a discount offer.

9. Aura Bora

Aura Bora's email titled "Welcome to Aura Bora Land" captivates with its whimsical design and playful font, creating an inviting and engaging experience for recipients. The email's vibrant visuals and clear, friendly messaging make it a standout example of effective email marketing, encouraging immediate engagement and fostering a positive brand connection.

10. Peloton

Peloton is a company that offers fitness products and services, including exercise equipment and online fitness classes. The email titled "Claim your benefit via YMCA of Metro Chicago" is a great discount email because it offers a specific benefit through a partnership with the YMCA, making it highly relevant and appealing to recipients. The clear subject line directly communicates the value, encouraging recipients to open the email and take advantage of the offer.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning discount emails that captivate your audience and drive sales. Its intuitive interface and beautiful templates empower you to create visually appealing, personalized emails that your customers will love to receive and engage with.

What is Flodesk

Flodesk is the world’s easiest-to-use email marketing platform, empowering small businesses to grow and monetize their email lists with beautifully designed campaigns. Create, send, and automate emails that increase engagement and boost sales, with zero coding or design skills required. Trusted by more than 100,000 businesses worldwide, Flodesk is the top choice for creatives who want advanced features without the headache. And with flat-rate pricing, there are no extra costs as your email list grows.

Email examples sourced from reallygoodemails.com

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

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