Promotion Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for promotions that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective promotional emails.

What should go into promotion emails?

A good promotion email grabs attention with a compelling subject line and offers clear, enticing benefits to the recipient. It should be visually appealing, easy to read, and include a strong call-to-action that encourages immediate engagement.

• Subject Line: The subject line is your first impression. Use phrases like "Exclusive Offer Just for You" or "Limited Time Deal" to create urgency and curiosity.
• Personalization: Address the recipient by name and tailor the content to their preferences. For example, "Hi [Name], we thought you'd love this!"
• Clear Value Proposition: Clearly state what the recipient will gain. Use phrases like "Save 20% on your next purchase" or "Get a free gift with your order."
• Engaging Visuals: Use high-quality images and a clean layout to make the email visually appealing. Visuals should support the message and not overwhelm the text.
• Strong Call-to-Action: Include a clear and compelling call-to-action. Phrases like "Shop Now," "Claim Your Discount," or "Learn More" work well.
• Social Proof: Incorporate testimonials or reviews to build trust. For example, "See why our customers love us!"

Let's jump into it and check out 10 email examples of good promotion emails!

10 promotion email examples

1) Lifesum

Lifesum is a health and wellness app that helps users track their nutrition, exercise, and overall health goals. This promotion email is effective because it uses a playful Halloween theme to catch attention, offers a clear 50% discount, and includes a direct call to action, making it easy for users to engage and take advantage of the offer.

2) Stuffed Cookies

Stuffed Cookies introduces their new "Teddy Frightfetti" cookie in a visually engaging promotional email that captures attention with its playful Halloween theme. The email is effective because it clearly presents the new product and includes a direct call to action, making it easy for users to engage and make a purchase.

3) Arrived

Arrived offers vacation rentals and their promotional email effectively captures attention with a clear subject line and inviting visuals. The email is a good example of a promotional message because it directly communicates a new offering, encouraging recipients to explore and book a rental.

4) Google

Google's promotional email for the Pixel 9 Pro stands out with its clear subject line, "Your Pixel 9 Pro special offer ends soon," which creates urgency and encourages immediate action. The email's clean design, responsive layout, and straightforward call-to-action make it easy for users to engage and take advantage of the limited-time offer.

5) Starface

Starface is a skincare company known for its playful, star-shaped acne patches and related skincare products. The company did a good job with this email by using a clear subject line that highlights the free shipping offer and the featured product, engaging visuals, and a fun, youthful tone that aligns with their brand identity.

6) Designmodo

Designmodo is a company that specializes in creating high-quality design tools and resources for web developers and designers. Their promotional email for new Black Friday & Cyber Monday templates stands out due to its clean layout, clear subject line, and direct call-to-action, making it easy for users to quickly understand the offer and take action.

7) Webflow

Webflow is a platform for building websites visually, without the need for coding. This promotional email is effective because it introduces the "Website Experience Platform" with a clear subject line, engaging visuals, and a direct call-to-action, making it easy for users to understand the offer and take immediate action.

8) Sweetgreen

Sweetgreen is a company known for its healthy, seasonal salads and bowls, and their promotional email for the "Autumn Harvest Bowl" showcases a visually appealing design with clear calls to action. This email stands out due to its simplicity, user-focused content, and the ability to engage users through straightforward navigation and minimal distractions.

9) MacRostie

MacRostie's promotional email for corporate group gifting is a prime example of simplicity and effectiveness. The email features a clean design with a clear title, "Corporate Group Gifting Made Simple," and a direct call-to-action, making it easy for recipients to understand the offer and take immediate action.

10) Fellow

Fellow's promotional email, with the subject line "Our new product sucks...", uses humor and reverse psychology to grab attention and engage recipients. The email's clear, direct approach and visually appealing design make it easy for users to understand the offer and take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning promotional emails that captivate your audience. Our intuitive platform empowers you to create visually appealing, personalized emails with ease, ensuring your message stands out and drives engagement.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.