Top 5 Vertical Response alternatives in 2025

What is Vertical Response?

Vertical Response is a platform that provides tools for email marketing and marketing automation. Their pricing starts at $13 per month for the Basic Plan and $19 per month for the Pro Plan, as detailed on their pricing page. The platform offers features such as email creation, automated sending, landing page building, campaign performance monitoring, and survey design. It is designed to help users manage their email marketing campaigns efficiently.

Reasons for considering Vertical Response alternatives

• Vertical Response lacks advanced automation features.
• It does not offer comprehensive reporting and analytics.
• There are limited customization options for email templates.
• Integration with CRM systems is not robust.

A quick look

Here are the top 5 alternatives to Vertical Response:

1. Flodesk
2. Campaigner
3. Drip
4. BigMailer
5. Campaign Monitor

Best alternatives to Vertical Response

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate text messaging into their marketing strategy. For more details, visit Flodesk.
• Not for All Enterprises: Flodesk does not offer API and web hooks, limiting its utility for enterprises that need to trigger automations from business logic. For more information, check out Flodesk.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional ease of use and stunning design capabilities, with 77% of users awarding it a 5-star rating. Users rave about its intuitive interface and beautiful templates, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Campaigner

Campaigner provides email marketing automation tools, including AI-driven insights, SMS integration, and a drag-and-drop email builder. The platform also offers features like reputation management and personalized campaign options, supported by expert assistance via phone, chat, and email.

Pros of using Campaigner

• AI-driven insights: Campaigner provides AI-driven insights to help understand contact behavior.
• Multi-channel support: The platform supports both email and SMS marketing for broader reach.
• Comprehensive support: Users have access to expert assistance via phone, chat, and email.

Cons of using Campaigner

• Limited Availability of Certain Features: Some features, such as the "Capture by Campaigner," are only available to US-based customers. This limitation can be a significant drawback for international users who might want to utilize these features but are unable to do so due to geographic restrictions.
• Potential Complexity for New Users: The platform offers a wide range of advanced features, which might be overwhelming for new users or those not familiar with email marketing automation. The need to understand and effectively use features like AI Insight Builder, automation workflows, and multi-channel support can pose a learning curve.

Pricing

Campaigner offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $23.60 per month for 2,000 contacts.
• 10,000 Subscribers: $71.60 per month for 10,000 contacts.

Reviews

Campaigner reviews indicate that users appreciate its powerful email and SMS marketing automation capabilities, but some find the platform complex and certain features limited to US-based customers. The overall rating is 3.6 out of 5 stars, reflecting a mix of satisfaction and frustration among users.

"Campaigner offers a solid set of features, but the interface can be a bit clunky at times." - Sattwik M. (Rating: 3/5)

"Campaigner is a powerful tool for email marketing with excellent customer support." - Jane R. (Rating: 4.5/5)

3. Drip

Drip offers marketing automation services that streamline email marketing strategies to help businesses increase revenue. The platform includes tools for email marketing, segmentation, automation, and insights, enabling businesses to deliver personalized and targeted messages to their customers.

Pros of using Drip

• Automation: Drip automates email marketing tasks, reducing manual effort.
• Segmentation: The platform offers dynamic segmentation for targeted messaging.
• Ease of Use: Drip features an intuitive interface that simplifies marketing workflows.

Cons of using Drip

• Limited Customization Options: Drip's email templates and forms offer fewer customization options compared to some competitors, which can be a drawback for businesses looking for highly tailored designs.
• Steep Learning Curve: While Drip offers powerful automation features, new users may find the platform complex and challenging to navigate initially, requiring a significant time investment to master.

Pricing

Drip offers straightforward pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39 per month
• 10,000 Subscribers: $154 per month

Reviews

Drip reviews highlight the platform's powerful tools for customer segmentation and automated marketing campaigns, with users praising its intuitive email builder and real-time segmentation features. However, some users have found the platform's complexity and limited customization options frustrating.

"Easy to use automation tool with a clean interface and helpful customer support." - Paritosh C. (Rating: 4.0/5)

"The platform is powerful but can be overwhelming for beginners." - Sarah M. (Rating: 3.0/5)

4. BigMailer

BigMailer is an email marketing platform tailored for agencies, enabling users to manage multiple clients, projects, team members, and email campaigns from a single dashboard. The platform supports both promotional and transactional emails, offers real-time engagement-based targeting, and integrates with various apps for data synchronization, including support for webhooks.

Pros of using BigMailer

• Competitive pricing: Starting at $20/month.
• Unlimited brands: Manage from a single dashboard.
• Free plan: No time limit and no features locked.

Cons of using BigMailer

• Amazon SES Requirement: Users on the free plan must connect to their own Amazon SES for sending emails. This could be a barrier for users who are not familiar with Amazon SES or prefer not to manage an additional service.
• Cookie Management: The cookie consent section indicates that opting out of some cookies may affect the browsing experience. This suggests that the platform's functionality might be hindered if users do not accept all cookies.

Pricing

BigMailer offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $2 per month
• 10,000 Subscribers: $10 per month

Reviews

BigMailer reviews show users appreciate its multi-brand management, detailed campaign engagement reporting, and high deliverability, but some find the need to connect to Amazon SES for the free plan frustrating.

"BigMailer is a decent tool for email campaigns, but it lacks some advanced features that other platforms offer. Customer support is helpful, though." - Sarah M. (Rating: 3.0/5)

"Amazing 3rd party bulk emailer - guys, I've used at least 10 other services, and BigMailer has, hands-down, the BEST support I've ever experienced from an emailing service. Incredible. They'll get your deliverability and engagement up! Highest possible recommendation!" - D.J. P. (Rating: 5.0/5)

5. Campaign Monitor

Campaign Monitor is an email marketing platform that offers tools for creating and managing email campaigns. Features include a drag-and-drop email builder, automation for customer journeys, segmentation, personalization, and analytics. The platform supports integrations and provides expert services to help users optimize their email marketing efforts.

Pros of using Campaign Monitor

• Predictable pricing: Campaign Monitor offers pricing plans with unlimited emails.
• Trusted by businesses: Thousands of businesses globally use Campaign Monitor.
• Drag-and-drop builder: The platform includes an easy-to-use drag-and-drop email builder.

Cons of using Campaign Monitor

• Limited Customization Options: Campaign Monitor's email templates and design options can be somewhat restrictive, limiting the ability to create highly customized and unique email campaigns.
• Higher Pricing for Advanced Features: While Campaign Monitor offers a range of features, accessing advanced functionalities often requires subscribing to higher-priced plans, which may not be cost-effective for smaller businesses or startups.

Pricing

Campaign Monitor offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $44 per month
• 10,000 Subscribers: $109 per month

Reviews

Campaign Monitor reviews highlight the platform's ease of use and effective email campaign management, but some users find the customization options limited and the higher pricing for advanced features frustrating.

"Campaign Monitor makes it easy to send beautiful email newsletters, but the pricing can be a bit steep for small businesses." - Courtenay Farquharson (Rating: 3/5)

"The user interface is intuitive and the templates are stunning, making it a great choice for professional email marketing." - Allison Wahl (Rating: 5/5)

What to consider when selecting a Vertical Response alternative?

When selecting a Vertical Response alternative, consider the following key factors:

1. Automation Capabilities: Look for platforms that offer robust automation features, such as automated follow-up emails, autoresponders, and advanced workflows. This will help streamline your email marketing efforts and save time.
2. Customization and Design: Ensure the platform provides extensive customization options for email templates, including drag-and-drop builders, custom fonts, and brand colors. This is crucial for maintaining brand consistency and creating visually appealing emails.
3. Integration with Other Tools: Choose a platform that integrates seamlessly with other tools you use, such as CRM systems, eCommerce platforms, and social media. This will enable you to synchronize data and enhance your marketing strategy.
4. Analytics and Reporting: Opt for a platform that offers comprehensive reporting and analytics features. This will allow you to monitor campaign performance, track engagement, and make data-driven decisions to improve your email marketing efforts.
5. Customer Support: Consider the quality and availability of customer support. Look for platforms that offer multiple support channels, such as phone, chat, and email, and have a reputation for responsive and helpful service.

Which one should you go with?

Ultimately, while all these platforms offer valuable features and can serve as excellent alternatives to Vertical Response, Flodesk stands out for its simplicity and stunning design capabilities. If you're looking for an intuitive, visually appealing solution that doesn't require advanced technical skills, Flodesk is a fantastic choice. Whichever platform you choose, ensure it aligns with your specific needs and goals to maximize your email marketing success.