Saying goodbye to a product or feature is a natural part of any business journey.
How you share that news with your audience can make all the difference.
Using an email template helps you communicate the change clearly and gracefully, keeping your brand's integrity intact.
<template>
Subject: An Update on the [Feature/Product Name]
Hi [First Name],
We're writing to let you know that we will be retiring the [Feature/Product Name] on [Date].
This decision allows us to focus our resources on improving the features you use most and developing new tools to help you achieve your goals. We're excited to double down on creating a more streamlined and powerful experience for you.
You can continue using [Feature/Product Name] until the retirement date. If you have any data associated with this feature that you'd like to keep, please be sure to export it before [Date].
We understand this change may affect your workflow, and we recommend exploring [Alternative Feature or Workflow] as a replacement. We're confident it will help you accomplish [User Goal] effectively.
Thank you for your understanding. We're here to support you through this transition.
All the best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Last Chance: Your Final Opportunity for [Product/Feature Name]
Hi [First Name],
As we prepare to retire [Product/Feature Name] on [Date], we're reaching out to give you one last chance to [Describe the offer, e.g., purchase it at a special price, upgrade your plan].
This is your final opportunity to [Benefit of the offer, e.g., lock in lifetime access, get it at our lowest price ever]. After [Date], it will no longer be available for purchase or access.
We believe in creating the best tools to help you succeed, and this decision helps us focus on that mission. We wanted to extend this offer as a thank you for your support.
If you're interested, you can claim this offer here before it's gone for good: [Link to Offer]
Thank you for being part of our journey.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Important: Your Transition Plan for [Feature/Product Name]
Hi [First Name],
Following our announcement about retiring [Feature/Product Name], we’re writing to share a clear transition plan to make the switch as smooth as possible. Our goal is to guide you every step of the way before the official retirement on [Date].
Here’s what to expect and what you need to do:
By [Data Export Deadline]: If you have data you'd like to save from [Feature/Product Name], please export it before this date. We’ve prepared a simple guide to walk you through the process: [Link to Export Guide].
Getting Started with [Alternative Feature]: We recommend exploring [Alternative Feature] as your new workflow. It’s designed to help you accomplish [User Goal] more effectively. Here’s a quick tutorial to get you started: [Link to Tutorial].
On [Retirement Date], [Feature/Product Name] will be permanently discontinued, and all associated data will be removed. Setting up the alternative beforehand will ensure your work continues without interruption.
We’re here to support you through this change. If you have any questions, please reach out.
Cheers,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Important: The [Service Name] Service is Shutting Down
Hi [First Name],
We’re writing to let you know that we will be permanently discontinuing the [Service Name] service on [Termination Date].
This decision allows us to focus our resources on improving our core platform and building new features that help you design and grow your business. While we’re sad to see [Service Name] go, we’re confident this change will help us deliver a more powerful and streamlined experience for you.
Here’s what this means for you:
On [Termination Date], your access to [Service Name] will end, and all associated data will be permanently deleted. If you have any information you’d like to save, please be sure to export it before then. You can find instructions on how to do that here: [Link to Data Export Guide].
All billing for [Service Name] has been stopped. If you are on an annual plan, we will be processing a prorated refund for the remaining time on your subscription. You can expect to see this reflected in your account within [Number] business days.
Thank you for your understanding and for being a part of our community.
Sincerely,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: An Upgrade: Replacing [Old Product/Feature Name] with [New Product/Feature Name]
Hi [First Name],
We’re writing to share some exciting news. We're replacing [Old Product/Feature Name] with our new and improved [New Product/Feature Name], effective [Date].
We built [New Product/Feature Name] to help you [Achieve a specific goal] more intuitively. This upgrade allows us to provide a more powerful and seamless experience, and we’ve designed it to integrate perfectly with your existing workflow.
To make this transition effortless, we will automatically migrate your [Type of Data, e.g., settings, content] to the new [New Product/Feature Name]. On [Retirement Date], the old version will be discontinued.
We’ve put together a quick guide to introduce you to the new design and its capabilities. You can explore it here: [Link to Guide or Tutorial].
We’re confident this change will help you create even more effectively.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
Once you've chosen one of the five product sunset email templates, Flodesk provides the tools to send it with confidence. Our platform is designed for small businesses, giving you a straightforward way to manage and grow your email list. You can design, send, and automate your communications without needing any coding or design expertise.
We built Flodesk with an intuitive email builder, powerful automations, and well-designed forms to give you everything you need for effective email marketing, minus the usual complexity. It's a simple approach that helps both beginners and seasoned marketers send emails that connect with their audience and support their business goals.
Sunsetting a product is a necessary part of business, and communicating it well maintains customer trust. These templates provide a clear framework for your message.
Flodesk gives you the tools to send these communications with clarity and good design. Sign up to start creating your emails.
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