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New Product Announcement Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for New Product Announcements that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.

What should go into new product announcement emails?

A good New Product Announcement email is clear, visually appealing, and highlights the unique benefits of the product. It should create excitement and urgency, encouraging customers to take immediate action.

  • Subject Line: Capture attention with a compelling and concise subject line. Examples: "Meet Your New Favorite Gadget" or "Introducing Our Latest Innovation."
  • Introduction: Start with a warm greeting and a brief, engaging introduction. Examples: "Hey there! We're thrilled to unveil our newest product..."
  • Product Details: Highlight the key features and benefits of the new product. Examples: "Our new smartwatch offers 24/7 heart rate monitoring and a sleek design."
  • Visuals: Use high-quality images or videos to showcase the product. Examples: "Check out this video to see our product in action!"
  • Call to Action: Encourage immediate action with a clear and compelling call to action. Examples: "Order now and be the first to experience it!"
  • Closing: End with a friendly sign-off and a reminder of the product's value. Examples: "Thanks for being a valued customer. We can't wait for you to try it!"

Let's jump into it and explore 10 email examples of good New Product Announcement emails!

10 new product announcement email examples

1) Designmodo

Designmodo

Designmodo specializes in creating high-quality, professionally designed email templates, particularly for significant marketing events like Black Friday and Cyber Monday. This New Product Announcement email is effective due to its timely relevance, clean and modern design, and clear calls-to-action, making it easy for users to customize and share.

2) Cool Stuff

Cool Stuff

Cool Stuff's "⚡️ Search just got 10x better" email is a prime example of an effective New Product Announcement. The subject line is direct and engaging, while the email's clean design and clear call-to-action empower users to quickly understand and act on the new feature, making it both user-friendly and visually appealing.

3) Fellow

Fellow

Fellow's "Our new product sucks..." email stands out for its bold and attention-grabbing subject line, which piques curiosity and encourages open rates. The email's clean design and straightforward messaging make it an effective tool for announcing new products, ensuring that customers quickly understand the key features and benefits.

4) MacRostie

MacRostie

MacRostie's "Corporate Group Gifting Made Simple" email stands out as a New Product Announcement due to its clean design and straightforward messaging, which make it easy for recipients to understand the new offering quickly. The email's clear visuals and concise call-to-action empower users to take immediate action, enhancing the overall user experience.

5) Days Brewing Co

Days Brewing Co

Days Brewing Co is a brewing company that likely specializes in beer or non-alcoholic beer, as suggested by their promotional email titled "Drink like an Olympian 🥇🍺". The company did a good job with this email by using a catchy and timely subject line that aligns with a positive, aspirational event like the Olympics, making it engaging and relevant for recipients.

6) Joymode

Joymode

Joymode's "New Season, New You" email is a standout New Product Announcement due to its clean design and clear messaging. The email's straightforward layout and engaging visuals make it easy for recipients to understand the new offering quickly and take immediate action.

7) Lightship

Lightship

Lightship's "Complete Climate Control with Minimal Climate Impact" email effectively introduces their innovative solution with a clean and organized design that highlights the product's unique benefits. The email's clear visuals and straightforward messaging empower users to quickly understand the new offering and take immediate action, making it both user-friendly and visually appealing.

8) Rebel Rabbit

Rebel Rabbit

Rebel Rabbit is a brand that promotes its products through engaging and straightforward emails, such as the "Find Rebel Rabbit Near You!📍" announcement. This email is a good example of a New Product Announcement because it uses a clear subject line and clean design to empower users to locate the product easily, enhancing the overall user experience.

9) Speedland

Speedland

Speedland's "Explore The Land" email captures attention with its adventurous subject line and clear branding. The email's design is straightforward, featuring options to view in different formats and social sharing buttons, making it user-friendly and visually appealing.

10) Rapha

Rapha

Rapha, a brand known for high-quality cycling apparel and accessories, excels with its "Data Print revisited" email. The email's clean design, clear subject line, and straightforward messaging make it an effective New Product Announcement, empowering users to quickly understand and act on the new offering.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning New Product Announcement emails that captivate your audience. Our intuitive design tools and customizable templates empower you to highlight your product's unique features, ensuring your message is both clear and compelling.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.