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Email Examples

Travel And Leisure Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Travel and Leisure that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own engaging and visually appealing emails.

What should go into travel and leisure emails?

A good Travel and Leisure email is visually captivating and personalized, featuring stunning imagery and tailored recommendations that resonate with the recipient's travel interests. It should evoke a sense of adventure and relaxation, making the reader eager to explore new destinations.

  • Eye-catching Subject Line: Use phrases like "Discover Your Next Adventure" or "Exclusive Getaways Just for You" to grab attention and entice the reader to open the email.
  • Stunning Visuals: Incorporate high-quality images of beautiful destinations, luxurious accommodations, and exciting activities to inspire wanderlust and create an emotional connection.
  • Personalized Recommendations: Tailor content based on the recipient's past travel behavior or preferences, such as "Based on your last trip to Bali, you might love these destinations."
  • Clear Call-to-Action: Use direct and compelling phrases like "Book Now" or "Explore More" to guide the reader towards taking the next step.
  • Exclusive Offers: Highlight special deals or limited-time offers with phrases like "Exclusive 20% Off for Our Subscribers" to create a sense of urgency and value.
  • Engaging Content: Include travel tips, destination guides, or customer testimonials to provide value and keep the reader engaged.

Let's jump into it and explore 10 email examples of good Travel and Leisure emails!

10 travel and leisure email examples

1) Going

Going

Going's email, with the subject line "Earn up to 90k bonus airline miles," is a prime example of effective Travel and Leisure marketing. It stands out for its clear value proposition, visually appealing design, and the way it empowers users by offering a significant opportunity to maximize their travel rewards.

2) MSC Cruises (USA)

MSC Cruises (USA)

MSC Cruises (USA) offers a luxurious travel experience with their MSC Yacht Club, making it an excellent fit for Travel and Leisure emails. The email's clear focus on exclusive, upscale amenities and visually appealing design effectively captures the attention of travelers seeking premium vacation options.

3) Bellroy

Bellroy

Bellroy's email, featuring the image of "Maximum Lo-Fi Organization," showcases a sleek and organized travel accessory, making it an ideal fit for Travel and Leisure communications. The email's minimalist design and focus on practical, stylish travel solutions resonate with customers looking for efficient and aesthetically pleasing travel gear.

4) AllTrails

AllTrails

AllTrails' email, with the subject line "ENDS TONIGHT: 50% off AllTrails+," stands out in the Travel and Leisure category by promoting outdoor exploration and adventure. The email's clear promotional offer and user-friendly design empower users to discover, plan, and navigate trails with ease, enhancing their travel experiences.

5) Google

Google

Google, a global technology company renowned for its search engine and diverse internet-related services, excels in delivering user-focused, helpful, and straightforward communications. The email titled "Your tracked route: Nashville to London flights from $522" effectively combines simplicity, user empowerment, and aesthetic appeal by providing timely, personalized flight information in a clean and uncluttered design, making it easy for users to make informed travel decisions.

6) OpenTable

OpenTable

OpenTable's email, with the subject line "Win a trip to Super Bowl LIX, courtesy of Visa," is a standout example in the Travel and Leisure category. It combines a compelling travel-related opportunity with a clean, user-friendly design, empowering users to engage with the content effortlessly while maintaining a visually appealing aesthetic.

7) Outsite

Outsite

Outsite focuses on sustainable travel, offering guidance and solutions for eco-friendly adventures. The email titled "This is how to travel sustainably" effectively combines simplicity, user empowerment, and aesthetic appeal by providing clear, actionable advice on sustainable travel practices, making it easy for users to engage with the content and make informed decisions.

8) Getaway

Getaway

Getaway's email, titled "Wellness Delivered," focuses on promoting relaxation and mental well-being through its serene imagery and straightforward message. This email is a great example of a Travel and Leisure communication because it combines simplicity and user empowerment, encouraging recipients to prioritize their wellness while offering a visually calming experience.

9) Delta

Delta

Delta's email, titled "Coming Soon: New Experiences for SkyMiles Members," effectively captures attention with its clear and engaging message. The design is clean and straightforward, making it easy for recipients to understand the upcoming benefits, while the use of high-quality visuals enhances the overall aesthetic appeal and user experience.

10) San Jose

San Jose

San Jose's email, titled "The Best Seats in the House Are in San Jose's Historic Downtown Theaters," highlights the city's rich cultural scene and historic charm. This Travel and Leisure email stands out for its clear focus on unique local experiences, empowering users to explore San Jose's vibrant downtown theaters with a straightforward and visually appealing design.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Travel and Leisure emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging content that resonates with your readers, all while maintaining a clean and aesthetically pleasing layout.

Wrapping up

Flodesk

Flodesk's intuitive design tools and customizable templates make it easy to create visually stunning Travel and Leisure emails. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity. Whether you're looking to grow and monetize your email list or simply want to create engaging content, Flodesk has the tools to help you succeed.

Sign up for Flodesk today and start creating beautiful, high-converting emails with ease. Get started now.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.