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Prime Day Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Prime Day that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire your own Prime Day email campaigns.

What should go into prime day emails?

A good Prime Day email is visually appealing and highlights exclusive deals with a sense of urgency. It should also include clear calls to action and personalized recommendations to engage the recipient effectively.

  • Eye-catching Subject Line: Use phrases like "Prime Day Deals You Can't Miss!" or "Exclusive Prime Day Offers Just for You!" to grab attention immediately.
  • Compelling Visuals: Incorporate high-quality images of products and bold graphics to make the email visually appealing and engaging.
  • Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Grab Your Deal" to guide the recipient towards making a purchase.
  • Personalized Recommendations: Use customer data to suggest products that align with their past purchases or browsing history, making the email more relevant.
  • Sense of Urgency: Highlight limited-time offers and countdowns with phrases like "Hurry, Deals End Soon!" to create a sense of urgency.
  • Exclusive Offers: Emphasize special discounts or early access deals available only to Prime members to make the recipient feel valued.

Let's jump into it and check out 10 email examples of good Prime Day emails!

10 prime day email examples

1) De La Calle

De La Calle

De La Calle, known for its Mexican-inspired beverages, has crafted an effective Prime Day email with a clear and compelling offer of over 30% off. The email's urgent subject line, clean design, and straightforward call to action make it easy for recipients to understand the value and take advantage of the deal quickly.

2) Oakley

Oakley

Oakley, a renowned brand for high-performance sports gear and lifestyle products, has created a Prime Day email that effectively captures attention with its bold design and clear messaging. The email's straightforward layout, combined with a strong call to action and a sense of urgency, makes it easy for recipients to quickly understand the offer and take action, embodying simplicity and user empowerment.

3) Pearly

Pearly

The Pearly Prime Day email is a great example of effective communication, featuring a clean design and a clear, time-sensitive offer of 20% off. Its simplicity and direct call to action make it easy for recipients to understand and act on the deal, embodying user empowerment and aesthetic appeal.

4) Joydays

Joydays

Joydays' Prime Day email stands out with its clean design and exclusive discount offer, making it easy for recipients to quickly understand and act on the deal. The email's simplicity and clear call to action embody user empowerment and aesthetic appeal, ensuring an effective and engaging communication.

5) Arturia

Arturia

Arturia, a company known for its innovative music production tools and software, has crafted an effective Prime Day email with a clear and compelling offer of getting Pigments at half price. The email's urgent subject line, clean design, and straightforward call to action make it easy for recipients to understand the value and take advantage of the deal quickly, embodying simplicity and user empowerment.

6) Lumen

Lumen

Lumen's Prime Day email captures attention with its urgent subject line and clean design, offering a clear and compelling deal for a limited time. The straightforward call to action and visually appealing layout make it easy for recipients to understand the value and act quickly, embodying simplicity and user empowerment.

7) Touchland

Touchland

Touchland, known for its innovative hand sanitizers and personal care products, has crafted an effective Prime Day email with a clear and compelling offer. The email's urgent subject line, clean design, and straightforward call to action make it easy for recipients to understand the value and take advantage of the deal quickly, embodying simplicity and user empowerment.

8) Projects Watches

Projects Watches

Projects Watches' Prime Day email features a clean design and a clear, compelling offer, making it easy for recipients to quickly understand and act on the deal. The straightforward call to action and visually appealing layout embody simplicity, user empowerment, and aesthetic appeal, ensuring an engaging communication.

9) Ring

Ring

Ring, known for its smart home security products like video doorbells and security cameras, has crafted an effective Prime Day email with a clear and compelling offer. The email's urgent subject line, clean design, and straightforward call to action make it easy for recipients to understand the value and take advantage of the deal quickly, embodying simplicity and user empowerment.

10) Anyday

Anyday

Anyday, a brand known for its engaging promotional emails, has crafted a Prime Day email with a direct and attention-grabbing subject line, "Our Prime Day Sale is here and it’s BIG." The email's clean design, responsive layout, and straightforward call to action make it easy for recipients to understand the value and act quickly, embodying simplicity, user empowerment, and aesthetic appeal.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Prime Day emails that captivate your audience. Our intuitive platform empowers you to create personalized, high-converting emails with ease, ensuring your campaigns are both effective and aesthetically appealing.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.