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Back To School Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Back To School that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire your own creative ideas, making the process of crafting your Back To School emails much simpler and more effective.

What should go into back to school emails?

A good Back To School email is engaging and visually appealing, featuring a clear call-to-action and relevant content that resonates with parents and students. It should highlight unique offers, essential school supplies, and helpful tips to make the transition back to school smooth and exciting.

  • Catchy Subject Line: Use phrases like "Gear Up for School!" or "Back to School Savings Inside!" to grab attention and entice recipients to open the email.
  • Personalized Greeting: Address the recipient by name to create a personal connection, such as "Hi [Name], get ready for the new school year!"
  • Engaging Visuals: Include bright, colorful images of school supplies, students, and classrooms to make the email visually appealing and relevant.
  • Clear Call-to-Action: Use direct and action-oriented phrases like "Shop Now" or "Get Ready" to guide recipients towards making a purchase or exploring more.
  • Exclusive Offers: Highlight special discounts or promotions specifically for Back To School, such as "Save 20% on all backpacks!"
  • Helpful Tips: Provide useful advice or checklists for parents and students, like "Top 5 Tips for a Successful School Year" or "Essential School Supplies Checklist."

Let's jump into it and explore 10 fantastic examples of Back To School emails that have successfully captured the essence of the season and inspired action!

10 back to school email examples

1) Hearth

Hearth

Hearth offers practical solutions for managing back-to-school activities, making it easier for parents and students to stay organized. This email stands out with its clear subject line and engaging visuals, effectively capturing the essence of the back-to-school season and encouraging recipients to take action.

2) Cymbiotika

Cymbiotika

Cymbiotika, known for its health and wellness products, has crafted an email that highlights the benefits of magnesium, making it a relevant choice for the Back To School season. The email's clean design and clear messaging empower users to easily understand the product's value, while the engaging visuals and straightforward call-to-action make it simple for recipients to take the next step.

3) OLIPOP

OLIPOP

OLIPOP, a beverage company specializing in healthy, prebiotic sodas, has crafted an email that perfectly captures the Back To School spirit with its subject line "It’s back-to-school season! 🍎 📖". The email's timely theme, combined with engaging visuals and a clear call-to-action, makes it an effective tool for connecting with customers during this busy season.

4) Papier

Papier

Papier's "Student desk selfies to double tap" email campaign stands out with its playful subject line and interactive approach, encouraging students to share photos of their study spaces. This email not only fosters a sense of community but also inspires students to personalize their desks, making the back-to-school transition more engaging and motivating.

5) Skillshare

Skillshare

Skillshare is an online learning platform that offers a wide range of classes focused on creative skills such as illustration, design, photography, and more. The company did a good job with this email by using a clean and simple design that effectively communicates the back-to-school savings offer, empowering users with a clear call to action and an aesthetically pleasing layout.

6) Google

Google

Google, a multinational technology company, specializes in Internet-related services and products, including search, advertising, cloud computing, software, and hardware. The "Tackle back-to-school season with Google" email is a great example of simplicity and user empowerment, featuring a clean design and clear messaging that helps recipients easily navigate and find useful tools for the new school year.

7) Misfits Market

Misfits Market

Misfits Market is an online grocery service dedicated to delivering high-quality, affordable food that might otherwise go to waste due to imperfections or surplus. Their "Back-to-School Made Easy + What's New In Our Store" email is effective because it combines timely back-to-school tips with updates on new store offerings, using a clean design and clear messaging to engage and empower users.

8) Chegg

Chegg

Chegg, an education technology company, provides digital and physical textbook rentals, online tutoring, and other student services. Their "Head back to school with FREE tools" email is a great example of a Back To School email because it directly addresses students with a timely offer, features a clear and concise subject line, and includes user-centric features like social sharing options and a straightforward call to action.

9) Apple

Apple

Apple is a globally recognized technology company known for its innovative products such as the iPhone, Mac, and iPad. The "🧑‍🎓 Shop our college student offer through 9/30" email stands out with its clean and modern layout, featuring a bold subject line, clear call-to-action, and social sharing options, all presented in a visually appealing and organized manner.

10) CARE OF CHAN

CARE OF CHAN

CARE OF CHAN's Back To School email features a clean and modern design that effectively captures the essence of the season. The email's simplicity, combined with engaging visuals and a clear call-to-action, makes it an excellent tool for empowering users to take action and prepare for the new school year.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning Back To School emails that captivate your audience. Our intuitive platform empowers you to create personalized, engaging content with ease, ensuring your emails stand out and drive action.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating stunning emails that drive results.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.