Press Release Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for press releases that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective press release emails.

What should go into press release emails?

A good press release email is concise and newsworthy, capturing the recipient's attention with a compelling subject line and a clear, engaging message. It should include essential details like the who, what, when, where, and why, making it easy for journalists to understand and share the story.

• Subject Line: Craft a captivating subject line that grabs attention immediately. Examples include "Breaking News: [Company] Launches Innovative Product" or "Exclusive: [Event] Announcement."
• Headline: Use a strong, clear headline that summarizes the main point of the press release. Phrases like "Introducing [Product/Service]" or "Announcing [Event]" work well.
• Opening Paragraph: Start with a brief introduction that answers the key questions: who, what, when, where, and why. For instance, "On [Date], [Company] will unveil [Product] at [Event]."
• Body: Provide more detailed information, including quotes from key stakeholders, statistics, and relevant background. Use phrases like "According to [CEO]," or "Research shows that..."
• Call to Action: Encourage the recipient to take the next step, whether it's visiting a website, contacting for more information, or attending an event. Examples include "Visit [Website] for more details" or "Contact [Name] at [Email] for further information."
• Contact Information: Include the contact details of the person handling media inquiries. This should be straightforward, such as "For media inquiries, contact [Name] at [Email] or [Phone Number]."

Let's jump into it and explore 10 email examples of good press release emails!

10 press release email examples

1) PRESS

PRESS is a sender known for its clean, modern email designs that prioritize user-friendly navigation and clear, concise messaging. This press release email stands out due to its straightforward layout, intuitive options for viewing and sharing, and a compelling subject line that immediately captures attention, making it an effective tool for engaging recipients and driving action.

2) Methodical Coffee

Methodical Coffee's press release email for their "Guatemala, La Colmenita" product is a prime example of effective communication. The email's clear subject line, visually appealing design, and straightforward message make it easy for recipients to understand the new product offering and take action, embodying simplicity and user empowerment.

3) Appvia

Appvia specializes in cloud engineering solutions, offering services that streamline cloud infrastructure and management. This email effectively communicates a press release by presenting key industry statistics in a clear, engaging format, making it easy for recipients to quickly grasp important information and share it with others.

4) Craighill

Craighill's press release email, titled "Hot Off the Press: A Collaboration Etched in Steel," stands out due to its clean, modern design and intuitive layout. The email effectively captures attention with its compelling subject line and straightforward message, making it easy for recipients to understand the collaboration and take action.

5) Figlia

Figlia is a company known for its engaging and visually appealing email communications. The "Press knows best" email effectively captures attention with its clean design and clear messaging, making it easy for recipients to understand the content and take action.

6) Fermat

Fermat's press release email, titled "Our Biggest Product Release to Date," showcases a clean, structured design that prioritizes user-friendly navigation and clear messaging. The email's straightforward layout and compelling subject line make it easy for recipients to understand the new product release and take action, embodying simplicity and user empowerment.

7) Apple

Apple is a global technology leader known for its innovative products and services, including the Apple TV. This press release email is effective due to its clean design, clear messaging, and intuitive layout, making it easy for recipients to understand the new affiliate promotions and take action.

8) Stumptown Coffee Roasters

Stumptown Coffee Roasters is a renowned coffee company known for its high-quality, ethically sourced beans and commitment to exceptional brewing standards. The "Big Bag, Big Deal" press release email stands out due to its clean design, clear messaging, and user-friendly layout, making it easy for recipients to understand the new offering and take action.

9) VanMoof

VanMoof is a company known for its innovative electric bikes, designed to make urban commuting more efficient and enjoyable. The "Hot Off the Press: Reviews of the VanMoof S4 & X4" email stands out with its clean design, clear messaging, and intuitive layout, making it easy for recipients to understand the product reviews and take action.

10) Musicbed

Musicbed is a music licensing platform that offers curated music for filmmakers, advertisers, and content creators, making it easier to find and use high-quality, licensable music in creative projects. The "Hear the best of CHPTRS across 18 releases" email stands out due to its clear subject line, visually appealing design, and straightforward message, making it easy for recipients to understand the new music offering and take action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning press release emails that captivate your audience. Our intuitive design tools and user-friendly interface empower you to craft clear, engaging messages that drive action, all while maintaining a clean and modern aesthetic.

Wrapping up

Flodesk's intuitive design tools and user-friendly interface make it easy to create visually stunning press release emails that captivate your audience. With no need for coding or design skills, you can effortlessly craft, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that make an impact.