Black Friday Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Black Friday that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire your own email campaigns, making the creation process smoother and more effective.

What should go into black friday emails?

A good Black Friday email is eye-catching and time-sensitive, featuring bold visuals and urgent language to create a sense of urgency. It should highlight exclusive deals and limited-time offers, making it clear that these opportunities are not to be missed.

• Attention-Grabbing Subject Line: Use phrases like "Don't Miss Out!" or "Black Friday Deals Inside!" to immediately capture the reader's interest.
• Compelling Visuals: Incorporate high-quality images of your products or services, along with bold, contrasting colors to make the email visually appealing.
• Clear Call to Action: Include buttons or links with phrases like "Shop Now" or "Get Your Deal" to guide the reader towards making a purchase.
• Exclusive Offers: Highlight special discounts or limited-time offers, such as "50% Off Today Only" or "Exclusive Black Friday Bundle."
• Sense of Urgency: Use countdown timers or phrases like "Hurry, While Supplies Last!" to create a sense of urgency and encourage immediate action.
• Personalization: Address the recipient by name and tailor the content to their preferences or past purchases to make the email feel more personalized and relevant.

Let's jump into it and take a look at 10 email examples of good Black Friday emails!

10 black friday email examples

1) Designmodo

Designmodo offers new Black Friday and Cyber Monday email templates that are visually engaging and easy to use, making them ideal for marketers looking to quickly deploy effective promotional emails. This email stands out due to its clean design, bold visuals, and clear calls to action, ensuring high engagement and conversion rates.

2) Happi

Happi's Black Friday email is effective due to its clear, enticing subject line and visually appealing design. The email builds anticipation for upcoming deals and empowers users with straightforward calls to action, making it easy to engage and take advantage of the offers.

3) Copper Cow Coffee

Copper Cow Coffee's email, with the subject line "We’re on sale on Amazon too!", effectively captures attention with its straightforward promotion, making it ideal for Black Friday communications. The email's simplicity and clear call to action empower users to quickly take advantage of the sale, ensuring they don't miss out on the exclusive offer.

4) Projects Watches

Projects Watches' Black Friday email stands out due to its clean design and clear call to action, making it easy for users to quickly understand and engage with the offer. The email's simplicity and bold visuals empower users to take immediate action, ensuring they don't miss out on the exclusive deals.

5) Simple Obvious

Simple Obvious offers a straightforward and effective email template that highlights a significant 50% discount on all templates. The company excels with this email by using a clean design and clear call to action, making it easy for users to quickly understand and take advantage of the offer, ensuring they don't miss out on the exclusive deal.

6) Counterprint

Counterprint's Black Friday email offers a straightforward 10% discount, making it easy for users to quickly understand the value. The clean design and clear call to action empower users to take immediate advantage of the offer, ensuring they don't miss out on the exclusive deal.

7) Topo Designs

Topo Designs offers a visually engaging Black Friday email that effectively captures attention with its bold design and clear call to action. The email's simplicity and user-friendly layout empower recipients to quickly understand and take advantage of the heavily discounted offers, ensuring they don't miss out on the exclusive deals.

8) Booking.com

Booking.com is a leading online travel agency that enables users to search for, compare, and book accommodations, flights, and travel experiences worldwide. Their Black Friday email leverages urgency and excitement to promote exclusive travel deals, combining a recognizable brand, clear messaging, and a strong call-to-action to drive bookings during a high-traffic sales period.

9) Fred Perry

Fred Perry's Black Friday email stands out with its clean design and clear messaging, making it easy for users to quickly understand the offer. The email's simplicity and bold visuals empower recipients to take immediate action, ensuring they don't miss out on the exclusive deals.

10) AWAY

AWAY's Black Friday email, titled "You Mean the World to Us," features a clean design and clear messaging that makes it easy for users to quickly understand the offer. The email's simplicity and bold visuals empower recipients to take immediate action, ensuring they don't miss out on the exclusive deals.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Black Friday emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing, high-converting emails in minutes, ensuring your promotions stand out and drive results.

Wrapping up

Flodesk makes it easy to create stunning Black Friday emails that captivate your audience. With our intuitive design tools and customizable templates, you can craft visually appealing, high-converting emails in minutes, ensuring your promotions stand out and drive results.

Our platform is trusted by over 100,000 businesses, helping both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that engage and convert.