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News Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for News that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing News emails.

What should go into news emails?

A good News email is visually engaging and packed with relevant, timely information that keeps readers informed and interested. It should have a clear structure, compelling headlines, and a call to action that encourages further engagement.

  • Compelling Subject Line: Grab attention with phrases like "Breaking News" or "Latest Updates" to ensure your email gets opened.
  • Engaging Header: Use a strong, eye-catching header that sets the tone for the email, such as "This Week's Top Stories."
  • Concise Content: Keep the information brief and to the point, using bullet points or short paragraphs to make it easily digestible. For example, "Key Highlights" or "Top News at a Glance."
  • Visual Elements: Incorporate images, infographics, or videos to make the email more appealing and to break up text. Use captions like "See More" or "Watch Now."
  • Call to Action: Encourage readers to take the next step with clear calls to action, such as "Read Full Article" or "Subscribe for More."
  • Footer with Contact Information: Include a footer that provides contact details and social media links, making it easy for readers to connect with you. Phrases like "Stay Connected" or "Follow Us" work well here.

Let's jump into it and explore 10 email examples of good News emails!

10 news email examples

1) Brooklyn Museum

Brooklyn Museum

The Brooklyn Museum, located in Brooklyn, New York City, is one of the largest and most comprehensive art museums in the United States, known for its diverse collections and commitment to community engagement. This email is a great example of a News email because it effectively uses a compelling subject line and clear call to action to inform readers about a time-sensitive event, encouraging immediate engagement.

2) GAF

GAF

GAF, a leading roofing manufacturer, introduces their new Timberline® UHDZ™ Shingles in a visually appealing and informative email. This email stands out as a good News email due to its clear subject line and engaging design, which effectively captures the reader's attention and encourages further exploration.

3) NiemanLab

NiemanLab

NiemanLab is a resource dedicated to promoting and elevating the standards of journalism in the digital age. This email is effective for conveying news to customers because it combines a visually engaging design with concise, relevant information, making it easy for readers to stay informed and engaged.

4) Headway

Headway

Headway's email, titled "Upgrade your investment goals," stands out as a News email due to its actionable content and personalized approach. The email's focus on helping users improve their investment strategies, combined with its clean and professional design, makes it both engaging and empowering for readers.

5) 4Knines

4Knines

4Knines, a company specializing in premium pet products, has crafted an effective News email that captures attention with its clear and concise messaging. The email's straightforward design and compelling call to action make it easy for readers to engage, demonstrating a strong understanding of user needs and aesthetic appeal.

6) Visit Utah

Visit Utah

Visit Utah's email, titled "Uncover Northern Utah's Spookiest Secrets," is a prime example of a News email that captivates readers with its intriguing subject line and visually engaging design. The email's clear structure and accessible format empower users to explore Northern Utah's haunted locations, making it both informative and appealing.

7) Visit Utah

Visit Utah

Visit Utah's email, titled "Uncover Northern Utah's Spookiest Secrets," effectively captures attention with its intriguing subject line and visually engaging design. The email's clear structure and accessible format empower users to explore Northern Utah's haunted locations, making it both informative and appealing.

8) Wellhub

Wellhub

Wellhub is a company that communicates with employees or HR professionals, likely offering services or insights related to employee well-being, engagement, or benefits. Their email, titled "Descubra o que os funcionários realmente querem," stands out as a News email due to its clear subject line and actionable content, empowering HR professionals to better understand and meet the needs of their employees.

9) Wellhub

Wellhub

Wellhub's email, titled "Descubra o que os funcionários realmente querem," is a prime example of effective communication with HR professionals. The email's clear subject line and actionable content empower recipients to better understand and meet employee needs, making it a valuable tool for enhancing workplace well-being and engagement.

10) Miro

Miro

Miro is a collaborative online whiteboard platform designed to help teams work together visually, brainstorm, plan, and manage projects using templates and widgets. This email stands out as a great News email because it highlights new, powerful templates and widgets, keeping users informed and engaged with regular updates and improvements.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning News emails that captivate your audience. Our intuitive platform empowers you to design engaging content with ease, ensuring your messages are both impactful and aesthetically pleasing.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating stunning emails that captivate your audience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.