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New Product Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for new product launches that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing emails.

What should go into new product emails?

A good New Product email should be visually appealing and clearly communicate the unique benefits of the product. It should also include a compelling call-to-action that encourages the recipient to learn more or make a purchase.

  • Attention-Grabbing Subject Line: Use phrases like "Introducing Our Latest Innovation" or "Meet Your New Favorite Product" to spark curiosity and excitement.
  • Engaging Visuals: High-quality images or videos that showcase the product in action can make a significant impact. Think "See It in Action" or "Take a Closer Look."
  • Clear Value Proposition: Highlight what makes the product unique and beneficial. Use phrases like "Revolutionary Features" or "Unmatched Performance."
  • Customer Testimonials: Include quotes or reviews from early users to build credibility. For example, "Here's What Our Beta Testers Are Saying."
  • Strong Call-to-Action: Encourage immediate action with phrases like "Shop Now," "Learn More," or "Get Yours Today."
  • Personalization: Tailor the email to the recipient's preferences or past behavior. Use their name and suggest products based on their previous purchases.

Let's jump into it and explore 10 email examples of good New Product emails!

10 new product email examples

1) New York Magazine

New York Magazine

New York Magazine is a publication focused on news, culture, politics, and lifestyle, targeting an urban, educated, and culturally engaged audience. This email is a good example of a new product email because it clearly introduces the New York Magazine app, provides actionable information to help users maximize their experience, and features a clean, attractive design that is easy to navigate.

2) Vacation

Vacation

The Vacation email introduces the Signature Scent Duo with a clean, visually appealing design that immediately captures attention. Its effectiveness lies in its simplicity and focus on user empowerment, making it easy for recipients to understand the product's unique benefits and take action.

3) GoPro

GoPro

GoPro's email announcing their new lenses is a prime example of effective product communication. The email's clear, concise subject line and clean design immediately capture attention, while the focus on the lenses' ability to offer "radically different shots" empowers users to explore new creative possibilities with their GoPro cameras.

4) M&S

M&S

M&S's email announcing new sports brands stands out due to its clear subject line and clean design, which immediately capture attention. The email empowers users by offering a straightforward presentation of new product offerings, making it easy for recipients to understand and take action.

5) ARMRA

ARMRA

ARMRA is a company focused on health and wellness, providing educational content and products related to melatonin. Their email effectively combines simplicity, user empowerment, and aesthetic appeal by using a clear subject line, clean design, and actionable options for users to save, comment, and share the content.

6) Stripe

Stripe

Stripe's new product email, titled "45+ product updates, stablecoin payments, and global tax filing," is a comprehensive update that keeps users informed about significant new features and improvements. The email's clear subject line, clean design, and actionable elements make it a standout example of how to effectively communicate product updates while empowering users to take immediate action.

7) Apple

Apple

Apple's email announcing the ability to add your ID to Apple Wallet is a prime example of effective new product communication. The email's minimalist design, clear subject line, and actionable steps empower users to easily understand and utilize this new feature, enhancing their digital experience.

8) Skillshare

Skillshare

Skillshare is an online learning community offering thousands of classes in design, business, tech, and more, where users can learn new skills through video lessons and projects. This email introduces new content like Canva design tutorials and holiday card ideas, empowering users with actionable resources and featuring a clean, visually appealing layout that focuses on simplicity and user engagement.

9) Semrush

Semrush

Semrush is a well-known SaaS platform that provides tools for online visibility management, including SEO, content marketing, competitor research, PPC, and social media marketing. The email titled "Are you showing up in AI Overviews?" features a clean, modern interface with a clear header, prominent call-to-action buttons, and a well-organized layout that makes it easy for users to engage with the content and take action.

10) Qonversion

Qonversion

Qonversion is a platform that provides tools for subscription management and analytics, helping businesses optimize their revenue streams. The email effectively communicates new updates and integrations with a clean design, clear subject line, and actionable elements, making it easy for users to understand and engage with the content.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning new product emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft emails that are not only beautiful but also highly effective in driving engagement and conversions.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. Our platform empowers you to craft visually stunning emails that captivate your audience and drive engagement, making it the perfect tool for any business looking to enhance their email marketing strategy.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails with ease.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.