5 Great Call To Action Email Templates To Copy & Paste

Getting your subscribers to take action—whether it's buying a product, reading a blog post, or signing up for an event—is often the main goal of your email. But what's the best way to ask?

Using a template for different call-to-action scenarios makes crafting these emails much quicker and more effective. We've broken down five common types to inspire your next send.

Tips for writing Call To Action Emails

• Stick to one main goal. It’s tempting to ask subscribers to do a few things at once, but the most effective emails have a single, clear purpose. Decide on the one action you want them to take and build the entire email around that.
• Use action-packed words. Instead of generic phrases like “Click Here,” tell people exactly what will happen next. Try something like “Grab Your Template” or “Join the Workshop.” It’s more direct and sets clear expectations.
• Make your CTA button pop. Your call to action should be impossible to miss. Use a contrasting color that fits your brand but stands out from the rest of the email. Think of it as the visual centerpiece of your design.
• Create a sense of timeliness. If your offer is limited, let them know. A simple heads-up like “Doors close Friday” or “Only 10 spots left” encourages people to act now instead of putting it off.
• Keep the surrounding text brief. Your words should lead directly to the action. Give just enough information to build interest and then guide them straight to the button. No need for a novel.

Types of Call To Action Email Templates we will cover

1. Newsletter Signup Email Template
2. Product Launch Email Template
3. Event Registration Email Template
4. Feedback Request Email Template
5. Limited Offer Email Template

5 Call To Action Email Templates

1) Newsletter Signup Email Template

<template>

Subject: Welcome to [*Your Newsletter Name*]!

Hi [*First Name*],

You're officially on the list. Welcome—we're happy you're here.

We started this newsletter to share [*describe the value or purpose of your newsletter*]. You can expect fresh content like [*list 2-3 types of content, e.g., creative insights, business tips, and new feature updates*] in your inbox [*frequency, e.g., every other week*].

Our goal is to give you everything you need to [*state the outcome for the subscriber, e.g., grow your business*], without the noise.

Talk soon,

[*Your Name*]

[*Your Company Name*]

</template>

2) Product Launch Email Template

<template>

Subject: It’s here: Introducing [*Product Name*]

Hi [*First Name*],

The wait is over. We’re excited to introduce [*Product Name*], our new [*describe the product in one line, e.g., tool for creating beautiful forms*].

We created [*Product Name*] to help you [*state the main problem it solves, e.g., capture leads without sacrificing design*]. It’s designed to be intuitive and powerful, giving you everything you need to [*state the outcome for the user, e.g., grow your list*].

Here’s what you can do with it:

• [*Benefit-driven feature 1, e.g., Design forms that match your brand perfectly*]
• [*Benefit-driven feature 2, e.g., Integrate seamlessly with your existing workflow*]
• [*Benefit-driven feature 3, e.g., Analyze performance with simple, clear data*]

Ready to see how it works? Explore [*Product Name*] and start creating today.

[CTA Button: Explore the New Product]

We can’t wait to see what you build with it.

Cheers,

[*Your Name*]

[*Your Company Name*]

</template>

3) Event Registration Email Template

<template>

Subject: You're invited: [*Event Name*]

Hi [*First Name*],

You're invited to [*Event Name*], our upcoming [*describe the event, e.g., live workshop on email design*].

Join us as we walk through [*briefly explain the event's purpose, e.g., how to create emails that convert*]. This is your chance to learn directly from our team and get your questions answered in real-time.

Here are the details:

• Date: [*Date of Event*]
• Time: [*Time of Event, including time zone*]
• Where: [*Platform, e.g., Live on Zoom*]

In this session, you’ll learn how to:

• [*Key takeaway 1, e.g., Design a high-impact welcome series*]
• [*Key takeaway 2, e.g., Use segmentation to boost engagement*]
• [*Key takeaway 3, e.g., Write copy that gets clicks*]

Ready to join us?

[CTA Button: Save My Spot]

We hope to see you there.

Best,

[*Your Name*]

[*Your Company Name*]

</template>

4) Feedback Request Email Template

<template>

Subject: Got a minute? We'd love your thoughts on [*Feature/Product Name*]

Hi [*First Name*],

We noticed you recently [*describe the user's action, e.g., used our new templates*], and we'd love to hear what you think about your experience.

Your feedback is incredibly important—it helps us understand what’s working and what we can do better. Everything we build is designed to help you [*state the outcome for the user, e.g., create beautiful emails effortlessly*], and your insights guide that process.

Have a few minutes to share your thoughts? It should only take [*estimated time, e.g., 2-3 minutes*].

[CTA Button: Share Your Feedback]

Thanks for helping us improve.

All the best,

[*Your Name*]

[*Your Company Name*]

</template>

5) Limited Offer Email Template

<template>

Subject: Last chance: [*Discount/Offer*] on [*Product/Plan*]

Hi [*First Name*],

Just a quick reminder that our special offer on [*Product/Plan Name*] is ending soon.

For a limited time, you can get [*describe the offer, e.g., 50% off your first year*]. This is your chance to [*state the main benefit, e.g., unlock all of our advanced design features and grow your business*].

This offer expires on [*End Date*] at [*End Time, including time zone*]. Don't miss out.

[CTA Button: Claim My Offer]

We hope you take advantage of it.

Cheers,

[*Your Name*]

[*Your Company Name*]

</template>

What about using Flodesk?

Now that you have these call-to-action templates, putting them to work is the next step. Flodesk is designed to help small businesses do just that, making it simple to grow and monetize your email list. With our platform, you can create, send, and automate emails that engage your audience and drive revenue—no coding or design skills required.

Trusted by over 100,000 businesses, Flodesk provides an intuitive email builder, powerful automations, and beautiful forms. We give both beginners and experts the tools to send emails that look great and convert effectively. It’s everything you need for successful email marketing, all without the complexity.

Wrapping up

These templates provide a clear starting point for your call-to-action emails. Our platform is designed to help you put them into practice, creating and sending emails that connect with your audience.

Ready to see how it all comes together? Sign up for Flodesk and start building emails that reflect your brand.