Cross-selling insurance to your existing clients is one of the most effective ways to grow your business, and email is the perfect channel to make it happen.
Knowing what to write can feel like a hurdle. Using a template makes the process straightforward, so you can connect with clients confidently.
<template>
Subject: A quick question about your home insurance
Hi [Client Name],
I’m reaching out because you currently have your auto insurance with us. I wanted to let you know about an opportunity to bundle your home insurance with your existing auto policy, which often comes with a significant discount.
Beyond the potential savings, it also simplifies managing your policies. You would have one point of contact for both your home and auto, streamlining payments and any future questions you might have.
If you’re interested, I can prepare a complimentary quote for you. Just let me know if you’d like to see what that would look like.
All the best,
[Your Name]
[Your Title]
[Your Agency Name]
[Your Phone Number]
</template>
<template>
Subject: Complementing your life policy with health coverage
Hi [Client Name],
Hope you’re doing well.
We have your life insurance policy in place to secure your family’s financial future, which is a fantastic step. I’m reaching out to discuss another key component of that financial security: your health insurance.
Having the right health coverage protects you from unexpected medical expenses that can disrupt your long-term financial goals. Since we already understand your needs from a life insurance perspective, we’re well-positioned to find a health plan that aligns perfectly.
Would you be open to a brief chat next week to explore some options? I can put together a few quotes for you to review beforehand.
Best,
[Your Name]
[Your Title]
[Your Agency Name]
[Your Phone Number]
</template>
<template>
Subject: An easy way to save on car insurance
Hi [Client Name],
I’m reaching out because you have your renters insurance with us, and I noticed you might be missing out on a simple way to save.
By bundling your auto insurance with your existing renters policy, you can often unlock a multi-policy discount. Beyond the savings, it simplifies things by keeping your main policies in one place with one point of contact—me.
If you’re interested, I can put together a quick, no-obligation quote for you. Just reply to this email and let me know.
Best,
[Your Name]
[Your Title]
[Your Agency Name]
[Your Phone Number]
</template>
<template>
Subject: A logical next step for your financial plan
Hi [Client Name],
I’m writing because we have your health insurance in place to cover you against unexpected medical events. This is a vital part of your financial plan, and I wanted to discuss another key element: life insurance.
While your health policy protects you, a life insurance policy is designed to protect your family’s financial future. It ensures that long-term goals, like paying off a mortgage or covering daily expenses, are taken care of if you’re no longer around.
Since we already have a sense of your needs, we can find a life insurance plan that complements your existing coverage. Would you be open to a brief chat next week to explore what that could look like?
Best,
[Your Name]
[Your Title]
[Your Agency Name]
[Your Phone Number]
</template>
<template>
Subject: An extra layer of protection for your home policy
Hi [Client Name],
I’m checking in because your home insurance is set up to protect you against common liabilities. I wanted to introduce an additional, often overlooked, layer of security: an umbrella policy.
Think of it as an extension of your existing liability coverage. If a major accident occurred at your home and the claim exceeded your home policy’s limits, an umbrella policy would kick in to cover the difference. This protects your personal assets and future income from being at risk in a lawsuit.
It’s a straightforward way to add significant peace of mind. If you're interested, I can prepare a quote to show you how this added protection would look.
All the best,
[Your Name]
[Your Title]
[Your Agency Name]
[Your Phone Number]
</template>
Now that you have these five insurance cross-sell email templates, you need an effective way to send them. Flodesk provides intuitive email marketing tools built for small businesses, helping you manage and grow your client list. Without needing any coding or design skills, you can create, send, and automate emails that connect with your audience and drive business.
With a straightforward email builder, powerful automations, and well-designed forms, Flodesk gives you everything needed for effective email marketing, minus the usual complexity. It’s a simple way for insurance professionals to send emails that get results and look professional, empowering both beginners and experts to engage their clients effortlessly.
Cross-selling is a direct path to growing your business, and these templates provide the foundation for starting those client conversations. Putting this strategy into action requires a tool that makes sending professional emails simple.
Flodesk gives you the platform to send these emails and manage your client communications effectively. Sign up to start sending emails that connect with your clients.
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