Sending an incentive email is a powerful way to encourage your audience to take action. We're breaking down five different types you can use to connect with your subscribers and grow your business.
Using a template provides a clear starting point, helping you design a beautiful and effective email quickly.
Get straight to the point. Your subject line and opening sentence should clearly state the incentive. Don't bury the lead. Your subscribers are expecting something valuable, so lead with that value right from the start.
Keep the design clean and focused. The entire email should guide the reader toward one action: claiming their incentive. Use plenty of white space and a simple layout to make your call-to-action (CTA) the star of the show. Less clutter means a clearer path to conversion.
Make your CTA impossible to miss. Use a prominent button with clear, action-oriented text. Instead of a generic "Click Here," try something specific like "Get My Free Template" or "Unlock 20% Off." This tells people exactly what will happen when they click.
Add a touch of urgency. If your offer is time-sensitive or limited in quantity, mention it. A simple "Offer ends Friday" or "Only 50 spots available" can encourage people to act now rather than putting it off. Just be honest about it.
Show, don't just tell. If your incentive is visual—like a guide, preset, or template—include a beautiful image or mockup. Letting people see what they're getting makes the offer more tangible and appealing.
<template>
Subject: A special offer for you: [Discount Percentage]% off
Hi [Subscriber Name],
As a thank you for being part of our community, we're offering you an exclusive [Discount Percentage]% discount on your next purchase of [Product/Service Name or Category].
This is a great time to get that item you've had your eye on. To claim your discount, simply use the code below at checkout:
[DISCOUNTCODE]
[CTA Button: Shop Now and Save]
This offer is valid until [End Date], so don't miss out.
Enjoy,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Good news! Shipping is on us.
Hi [Subscriber Name],
To make your next purchase even easier, we're covering the shipping costs for your order of [Product/Service Name or Category].
No code is needed—the free shipping will be automatically applied at checkout when you shop through the link below.
[CTA Button: Start Shopping]
This offer is available for a limited time, so feel free to browse our latest collection now.
Happy shopping,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: A reward for being one of our favorites
Hi [Subscriber Name],
We've noticed your continued support, and we want to say thank you. As one of our most valued customers, we've added [Number of Points] points to your account to use on your next purchase.
You can use these points to claim [Specific Reward, e.g., a free product, a discount]. To redeem your reward, simply log into your account and apply your points at checkout.
[CTA Button: Claim Your Reward]
Thank you again for being such a key part of our community.
Best,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Time is running out on [Offer Name]
Hi [Subscriber Name],
Just a heads-up about a special offer that’s only available for a short time. We're offering [Brief Description of Deal] for everyone who acts before the deadline.
This is your chance to get [Product/Service Name] with an exclusive benefit. But the offer is only valid until [End Date and Time], so be sure to claim it before it's gone.
[CTA Button: Get the Deal]
We don't want you to miss out.
Cheers,
[Your Name]
[Your Position]
[Your Company Name]
</template>
<template>
Subject: Give [Reward], Get [Reward]
Hi [Subscriber Name],
Enjoying [Your Product/Service]? Share it with a friend, and you can both get rewarded.
Here’s how it works: use your unique referral link below to invite someone. When they sign up, they’ll get [Friend's Reward, e.g., 20% off their first purchase]. To thank you, we’ll give you [Your Reward, e.g., a $10 credit] for each friend who joins.
[CTA Button: Share Your Link]
There's no limit to how many friends you can invite.
Happy sharing,
[Your Name]
[Your Position]
[Your Company Name]
</template>
Now that you have these five incentive email templates, Flodesk provides the tools to bring them to life. Our platform is designed for small businesses, making it straightforward to grow and monetize your email list. You can design, send, and automate your campaigns without needing any background in coding or design.
Flodesk offers an intuitive email builder, effective automations, and well-designed forms to support your marketing efforts. We give you everything required for effective email marketing, minus the usual complexity. Our goal is to empower both beginners and seasoned marketers to send emails that not only look good but also convert.
Incentive emails are a direct way to engage your audience and drive results. Use these templates as a foundation to build your next campaign and connect with your subscribers.
Ready to put these ideas into action? Sign up for Flodesk to start creating and sending emails that your audience will look forward to opening.
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