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5 Great Client Onboarding Email Templates To Copy & Paste

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Your client onboarding emails are the first real taste of what it’s like to work with you. To help you kick things off right, we’re breaking down five essential email templates you can use.

Relying on a template streamlines the process, freeing you up to add your personal touch and build a genuine connection from day one.

Tips for Writing Client Onboarding Emails

  • Outline the next steps. Your client should never have to wonder what’s next. Clearly state what they can expect from you, any "homework" they need to complete, and the timeline for the project's initial phase.
  • Give each email a single job. Trying to do too much at once is overwhelming. One email might be a warm welcome, the next might request necessary documents, and another could schedule the kickoff call. Keep it simple and focused.
  • Go beyond the first name. Reference a specific goal or challenge they mentioned in your initial calls. This small detail shows you’re already invested in their success and weren't just going through the motions.
  • Design for the skimmer. People are busy. Use short paragraphs and bullet points to break up text. Your client should be able to grasp the key takeaways in seconds, even on their phone.
  • Let your brand’s voice shine. Your onboarding emails are an extension of your brand experience. Whether you're witty and informal or buttoned-up and professional, consistency builds trust and reinforces their decision to work with you.

Types of Client Onboarding Email Templates We Will Cover

  1. Welcome Email Template
  2. Account Setup Email Template
  3. Service Introduction Email Template
  4. Document Request Email Template
  5. Follow-Up Email Template

5 Client Onboarding Email Templates

1) Welcome Email Template

<template>

Subject: Welcome aboard, [*Client Name*]!

Hi [*Client Name*],

We are so excited to officially welcome you to [*Your Company Name*]. We're looking forward to partnering with you to achieve [*Client's Main Goal*].

To get everything in motion, here’s a quick outline of what to expect next:

  • Your Kickoff Call: You’ll receive a separate calendar invitation to schedule our first call. This is where we’ll align on the project scope and initial milestones.
  • Account Access: Keep an eye out for another email with instructions on how to access your client portal and any other tools we'll be using.
  • Our Process: In the meantime, feel free to review our [*Welcome Packet/Guide to Working With Us*], which details how we collaborate with our clients for the best results.

We are ready to get started. If any questions come to mind, don't hesitate to reach out.

All the best,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

[*Your Website*]

</template>

2) Account Setup Email Template

<template>

Subject: Action Required: Set up your [*Your Company Name*] account

Hi [*Client Name*],

To get started, you'll need to set up your account in our client portal. This is where you’ll be able to view project files, track progress, and manage communications all in one place.

Here are your login details:

Login Page: [*Link to Login Page*]
Username: [*Client's Email Address*]
Temporary Password: [*Temporary Password*]

For your security, you will be prompted to create a new, permanent password after your first login.

If you have any trouble accessing your account, please let us know.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

[*Your Website*]

</template>

3) Service Introduction Email Template

<template>

Subject: Getting started with [*Your Service Name*]

Hi [*Client Name*],

Now that your account is set up, let's introduce you to [*Your Service Name*]. I’m [*Your Name*], and I will be your main point of contact for this project. My role is to guide you through our process and make sure we achieve your goals.

To get started, I’ll be your go-to person for any questions about [*Specific area of service, e.g., design, strategy, technical setup*]. We'll work together to [*Briefly describe the primary outcome of the service*].

Our immediate next step is the kickoff call. Please look for a separate calendar invitation to schedule a time that works for you. In that meeting, we’ll review your objectives and outline the project timeline.

Looking forward to it,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

[*Your Website*]

</template>

4) Document Request Email Template

<template>

Subject: Action Required: Please provide documents for [*Project Name*]

Hi [*Client Name*],

To keep our project moving forward, we need a few key documents from you. Providing these will allow us to [*Explain why the documents are needed, e.g., begin the design phase, complete your account setup*].

Here’s a quick list of what we need:

  • [*Document 1, e.g., Brand Guidelines*]
  • [*Document 2, e.g., High-Resolution Logo Files*]
  • [*Document 3, e.g., Website Copy*]

You can upload all files directly and securely to your shared folder here: [*Link to Shared Folder or Client Portal*]. To stay on schedule, please provide these by [*Date*].

If you have any questions about these items, just let us know. We're here to help.

Thanks,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

[*Your Website*]

</template>

5) Follow-Up Email Template

<template>

Subject: Following up on [*Previous Request*]

Hi [*Client Name*],

I’m just following up on my previous email regarding [*the specific request, e.g., the documents we need*].

We're ready to move forward with [*Project Name*], and getting this information will allow us to [*explain the impact, e.g., finalize the project timeline*].

Please let me know if you have any questions or if there's anything I can do to help from my end.

Best,

[*Your Name*]

[*Your Title*]

[*Your Company Name*]

[*Your Website*]

</template>

What About Using Flodesk?

Flodesk

These five client onboarding email templates become even more powerful when you can automate them, and Flodesk provides the tools to do just that. Designed for small businesses, our platform helps you grow and manage your email list with ease. You don't need any coding or design experience to build and send emails that connect with your audience and support your business goals.

Flodesk gives you everything required for effective email marketing, all in one place. With our intuitive email builder, robust automation features, and well-designed forms, you can create a professional and engaging experience for your clients. We handle the complexity so you can focus on building relationships.

Wrapping Up

A thoughtful client onboarding process sets the foundation for a successful partnership. The templates above give you a starting point, and the right tool helps you put them into practice.

Flodesk enables you to automate your onboarding with emails that look and feel like your brand. Sign up to begin creating your client experience.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.

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