Event Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for events that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective and visually appealing event emails.

What should go into event emails?

A good event email is visually appealing and clearly communicates the event details, including the date, time, and location. It should also include a compelling call-to-action that encourages recipients to register or RSVP.

• Subject Line: Capture attention with a concise and engaging subject line. Examples include "Join Us for an Exclusive Event!" or "Don't Miss Out on Our Upcoming Webinar."
• Event Details: Clearly state the date, time, and location of the event. Phrases like "Mark your calendar for June 15th at 3 PM" or "Join us at the Grand Ballroom, Downtown Hotel" work well.
• Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing. Incorporate event-related graphics or photos to draw interest.
• Call-to-Action: Include a prominent and compelling call-to-action button. Examples include "Register Now," "RSVP Today," or "Save Your Spot."
• Personalization: Personalize the email with the recipient's name and tailor the content to their interests. For instance, "Hi [Name], we thought you'd love this event on [Topic]."
• Additional Information: Provide any extra details that might be relevant, such as the event agenda, speakers, or special offers. Phrases like "Check out our exciting lineup of speakers" or "Enjoy a special discount for early registrants" can be effective.

Let's jump into it and explore 10 email examples of good event emails!

10 event email examples

1) ZenDesk

ZenDesk provides customer service and engagement software that helps businesses manage customer support, communications, and events through streamlined digital tools. This event email from ZenDesk stands out due to its clean, modern layout, clear branding, and user-friendly navigation, making it visually attractive and easy to engage with.

2) Burberry

Burberry, a British luxury fashion house, is renowned for its iconic trench coats and high-end apparel. This event email is effective because it uses a personal and exclusive subject line, a clean and elegant design, and a clear call-to-action, making recipients feel valued and empowered to engage with the brand.

3) Mythical by Rhett & Link

Mythical by Rhett & Link, created by the well-known internet personalities behind "Good Mythical Morning," is a brand that encompasses their creative projects, merchandise, and community engagement. This email effectively communicates an upcoming event with a clear, urgent subject line and a minimalistic design, making it easy for recipients to understand the key details and take action.

4) Next.js

Next.js is a powerful React framework for building web applications, known for its simplicity and user empowerment. This event email stands out due to its clear, engaging subject line and visually appealing design, making it easy for recipients to understand the key details and take action.

5) GitHub

GitHub is a web-based platform primarily used for version control and collaborative software development, allowing developers to host, review, and manage code. The email from GitHub effectively captures attention with a clean design, clear branding, and a straightforward call-to-action, making it easy for recipients to understand the offer and take action.

6) VEJA

VEJA, a brand known for its sustainable sneakers, offers a "Masterclass: Behind sneakers" event that takes users behind the scenes of their production process. This email stands out due to its clean design, clear branding, and straightforward call-to-action, making it easy for recipients to engage and learn more about the brand's commitment to transparency and education.

7) Golden State Warriors

The Golden State Warriors are a professional basketball team known for their dynamic gameplay and strong fan engagement. This event email is effective because it highlights upcoming giveaways and theme nights, using a clean design and clear call-to-action to empower recipients to mark their calendars and participate in the events.

8) Zoom

Zoom provides video conferencing, online meeting, and collaboration solutions for businesses and individuals. This event email is a great example because it promotes "Zoomtopia sessions" aimed at helping users grow their business, featuring a clear subject line, minimalistic design, and easy navigation, which empowers recipients to engage and take action.

9) Palisades Tahoe

Palisades Tahoe, a renowned ski resort, celebrates its 75th anniversary with a visually appealing email that features a clean design and clear branding. The email's minimalistic layout, combined with a straightforward call-to-action, makes it easy for recipients to engage and learn more about the milestone event.

10) Max Mara

Max Mara is a luxury Italian fashion brand renowned for its high-quality women's clothing, particularly its elegant coats and ready-to-wear collections. The event email for the SS25 Runway Show is effective due to its clear subject line, minimalist design, and strong call-to-action, making it easy for recipients to understand the invitation and take action.

Why you should use Flodesk to help create your emails

With Flodesk, creating stunning event emails is a breeze. Our intuitive platform empowers you to design visually appealing emails effortlessly, ensuring your event details are communicated clearly and effectively. Plus, with customizable templates, you can tailor your emails to match your brand's aesthetic, making every message uniquely yours.

Wrapping up

Flodesk makes creating stunning event emails a breeze. Our intuitive platform empowers you to design visually appealing emails effortlessly, ensuring your event details are communicated clearly and effectively. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.