Tips
Email Examples

Gdpr Emails: 10 Great Examples (& Other Tips)

Table of contents

In this article, we'll show you 10 GDPR email examples that have been sent to customers in the past from different companies. Seeing these examples can help you understand the best practices and common elements to include before creating your own GDPR-compliant emails.

What should go into gdpr emails?

A good GDPR email is clear and concise, ensuring that the recipient understands their data rights and how their information will be used. It should also provide an easy way for users to manage their preferences or opt-out if they choose.

  • Subject Line: Use straightforward language like "Important Update on Your Data Privacy" to grab attention and convey the email's purpose.
  • Introduction: Start with a friendly greeting and a brief explanation of why the email is being sent, such as "We're updating our privacy policy to better protect your data."
  • Purpose of the Email: Clearly state the reason for the email, for example, "We need your consent to continue sending you updates and offers."
  • Details of Data Usage: Explain how the recipient's data will be used, using phrases like "We will use your data to personalize your experience and send you relevant information."
  • Call to Action: Provide a clear and easy way for users to give their consent or manage their preferences, such as "Click here to update your preferences."
  • Contact Information: Include a way for recipients to contact you with questions or concerns, like "If you have any questions, feel free to reply to this email or contact our support team."

Let's jump into it and take a look at 10 great examples of GDPR emails!

10 gdpr email examples

1) Flo

Flo

Flo's email, titled "You spoke, and we listened," features a clean and modern layout with clear sections and ample white space, making it visually appealing and easy to read. This email is a good example of GDPR compliance because it emphasizes transparency, user control, and minimal data collection, ensuring that recipients understand their data rights and how their information will be used.

2) Square

Square

Square's GDPR email, titled "Updates to your Square Account," is a prime example of effective communication. Its clean design and straightforward language ensure that users clearly understand their data rights and how their information will be used, empowering them to make informed decisions with ease.

3) Uber

Uber

Uber is a global technology company that connects riders with drivers through its ride-hailing app, offering services like ride-sharing, food delivery, and freight transportation. The email titled "Your safety is a top priority" is an excellent example of GDPR communication because it combines a clean, minimalist design with clear, concise messaging that empowers users to understand their data rights and take control of their privacy settings effortlessly.

4) Abstract

Abstract

Abstract's email, titled "Updates to our sub-processors," is a prime example of GDPR compliance. It stands out due to its clear and concise communication about data processing changes, ensuring transparency and empowering users to understand their data rights effortlessly.

5) Tinkov

Tinkov

Tinkov is the sender of the email featured in this example, representing a brand or individual focused on direct, user-centric communication. The company did a good job by crafting a clear, attention-grabbing subject line that directly addresses the recipient's interest in receiving future updates, ensuring that only engaged users remain subscribed and improving list quality and user experience.

6) Buffer

Buffer

Buffer is a social media management platform that helps users schedule posts, track content performance, and manage multiple social media accounts. Their GDPR email, titled "Privacy update: How we are meeting GDPR requirements," stands out for its clarity and user-centric approach, ensuring recipients understand their data rights and how their information will be used.

7) National Geographic

National Geographic

National Geographic, a renowned organization dedicated to exploring and protecting our planet, has crafted an effective GDPR email titled "Improvements to our Privacy Policy." This email stands out due to its clear and concise communication, ensuring that recipients understand their data rights and how their information will be used, thereby empowering users to make informed decisions effortlessly.

8) Slides

Slides

Slides, a service that communicates updates to its users, has crafted a GDPR email titled "We’re updating our Privacy Policy." This email is a good example of GDPR communication because it is clear, user-focused, and designed with simplicity and transparency in mind, ensuring that recipients understand their data rights and how their information will be used.

9) Radomir Tinkov

Radomir Tinkov

Radomir Tinkov's GDPR email, titled "GDPR compliance," is a prime example of effective communication. The email's clean and modern design, combined with straightforward language, ensures that recipients clearly understand their data rights and how their information will be used, empowering them to make informed decisions effortlessly.

10) Shutterstock

Shutterstock

Shutterstock, a company providing high-quality licensed images, videos, and music, has crafted an effective GDPR email titled "Update to our Privacy Policy." This email stands out due to its clear communication, clean design, and focus on user empowerment, ensuring recipients understand their data rights and how their information will be used.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create GDPR-compliant emails that are both visually stunning and easy to understand. Our intuitive platform empowers you to design clear, concise messages that ensure your recipients are fully informed about their data rights and how their information will be used.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating GDPR-compliant emails doesn't have to be a daunting task. Sign up for Flodesk today and start crafting emails that are both effective and compliant.

image-code-yes

Discover what you can do with Flodesk

Stunning email marketing and automation tools to bring your brand to life and scale your small business.

TRY IT FREE
No items found.
Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.