Fundraising Campaign Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for fundraising campaigns that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective fundraising emails.

What should go into fundraising campaign emails?

A good fundraising campaign email is concise, emotionally engaging, and clearly communicates the cause and the impact of the donation. It should include a compelling story, a clear call to action, and a sense of urgency to motivate the reader to contribute.

• Compelling Subject Line: Capture attention with phrases like "Make a Difference Today" or "Join Us in Changing Lives."
• Personalized Greeting: Use the recipient's name to create a personal connection, such as "Dear [Name],"
• Engaging Story: Share a heartfelt story that illustrates the impact of donations, for example, "Your support helped provide clean water to 100 families."
• Clear Call to Action: Encourage immediate action with phrases like "Donate Now" or "Help Us Reach Our Goal."
• Visual Appeal: Use high-quality images and a clean layout to make the email visually appealing and easy to read.
• Sense of Urgency: Create urgency with statements like "Only 3 days left to make a difference" or "Act now to double your impact."

Let's jump into it and explore 10 email examples of good fundraising campaign emails!

10 fundraising campaign email examples

1) Adirondacks

The Adirondacks email features a clean and visually appealing layout, making it easy for recipients to focus on the message. Its simplicity and high-quality imagery empower users to connect emotionally with the cause, enhancing the overall effectiveness of the fundraising campaign.

2) Beyond the Envelope

Beyond the Envelope's email campaign, "Type E: What not to do with colour in your campaigns," stands out for its educational approach, guiding users on effective email design. Its clear, advisory tone and focus on best practices make it a valuable resource for anyone looking to improve their fundraising email strategies.

3) Partners Coffee

Partners Coffee's email campaign for Giving Tuesday is a prime example of effective fundraising communication. The email's clear subject line, timely relevance, and visually appealing design make it easy for recipients to understand the cause and take immediate action, empowering them to contribute meaningfully to the fundraising effort.

4) Amazon

Amazon's "New Creator Connections Campaigns Picked For You!" email stands out for its personalized recommendations and creator partnerships, which effectively engage users and drive participation in campaigns. The email's clean layout and user interaction features, such as options to save, share, and comment, embody simplicity, user empowerment, and aesthetic appeal, making it a powerful tool for fundraising efforts.

5) ActiveCampaign

ActiveCampaign is a versatile email marketing platform that offers a range of tools for creating, automating, and optimizing email campaigns. The company excels in its email design by using a clean layout and high-quality imagery, which makes the message clear and engaging, empowering users to connect emotionally with the content and take action.

6) 1973 Ltd

1973 Ltd's email campaign, "Your Complete Guide to Email Marketing Campaign Strategy," is a standout example of simplicity and user empowerment. The clean layout and high-quality imagery make the content visually appealing, while the clear, concise messaging guides users effectively through the email marketing process.

7) MailChimp

MailChimp's "Planning Your Summer Campaigns" email is a prime example of effective fundraising communication, featuring a clean layout and high-quality imagery that make the message clear and engaging. Its simplicity and visual appeal empower users to connect emotionally with the content, driving meaningful contributions to the fundraising effort.

8) Campaign Monitor

Campaign Monitor's email, "Your Campaign Monitor Account Has Been Accessed from a New Device," exemplifies simplicity and user empowerment through its clean layout and clear messaging. The high-quality imagery and straightforward design make it easy for recipients to understand the content and take immediate action, making it a strong example of a fundraising campaign email.

9) Flodesk

Flodesk's email, "Planning Big Holiday Campaigns? Do This First," exemplifies simplicity and user empowerment through its clean layout and high-quality imagery. The straightforward design and clear messaging make it easy for recipients to understand the content and take immediate action, enhancing the overall effectiveness of the fundraising campaign.

10) Chipotle

Chipotle's digital fundraising program email stands out for its clean layout and high-quality imagery, making it easy for recipients to focus on the message. The email's simplicity and visual appeal empower users to connect emotionally with the cause, enhancing the overall effectiveness of the fundraising campaign.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning fundraising campaign emails that captivate your audience. Our intuitive platform empowers you to create clean, engaging layouts that highlight your cause and drive meaningful contributions.

Wrapping up

Flodesk's intuitive platform makes it easy to design visually stunning fundraising campaign emails that captivate your audience. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps both beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective fundraising emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that make a difference. Get started with Flodesk.