Reactivation Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for reactivation that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective reactivation emails.

What should go into reactivation emails?

A good reactivation email is concise and personalized, addressing the recipient by name and reminding them of the value they once found in your service. It should include a clear call to action, making it easy for the recipient to re-engage with your brand.

• Personalized Greeting: Start with a warm, personalized greeting. Use the recipient's name to make the email feel more personal and engaging. For example, "Hi [Name], we miss you!"
• Reminder of Value: Remind the recipient of the benefits they enjoyed when they were active. Phrases like "Remember the exclusive deals you had access to?" can be effective.
• Clear Call to Action: Include a straightforward call to action that encourages the recipient to take immediate steps. Examples include "Click here to reactivate your account" or "Come back and enjoy a special discount."
• Incentive: Offer an incentive to return, such as a discount or a special offer. Phrases like "Get 20% off your next purchase" can motivate the recipient to re-engage.
• Easy Unsubscribe Option: Provide an easy way for the recipient to unsubscribe if they are no longer interested. This builds trust and shows respect for their preferences.
• Visual Appeal: Use a clean, visually appealing design that aligns with your brand. High-quality images and a simple layout can make the email more attractive and easier to read.

Let's jump into it and check out 10 email examples of good reactivation emails!

10 reactivation email examples

1) Grammarly

Grammarly is a digital writing assistant that helps users improve their writing with features like grammar and spelling checks, style suggestions, and plagiarism detection. The reactivation email is effective because it provides a clear subject line, timely notification, and actionable content, all within a clean, visually appealing design that empowers users to manage their subscriptions easily.

2) Going

Going's reactivation email, titled "Your Going renewal has been canceled," effectively informs users about their subscription status with a clear, concise message and a clean, user-friendly design. The email empowers users by providing straightforward information and actionable steps to manage or reactivate their subscription, ensuring a seamless and transparent experience.

3) Miro

Miro is a digital platform that offers quickstart resources to help users get started efficiently. This reactivation email is effective because it immediately engages users with valuable onboarding materials, making it easy for them to re-engage and become productive on the platform.

4) Withings

Withings, a health technology company known for its smart devices like scales and watches, stands out with its "Let the countdown begin" reactivation email. The email's clean design and clear messaging make it easy for users to re-engage, while the countdown element adds a sense of urgency and excitement.

5) Stills

Stills' reactivation email, titled "Congratulations, you've secured access," effectively uses a tabbed navigation layout to organize email templates by category, making it easy for users to find the exact type of email they need. The minimalist design, clear headings, and accessible navigation empower users to quickly access and utilize the templates, enhancing their overall experience.

6) Intercom

Intercom's reactivation email, titled "Welcome to Interconnected Smiles, Davis," stands out with its clean design and user-friendly layout. The email's simplicity and clear call to action make it easy for users to re-engage, while the visually appealing design enhances the overall user experience.

7) Zapier

Zapier is a platform that automates workflows by connecting different apps and services, making it easier for users to streamline their tasks. The reactivation email is effective because it features a clean design and clear instructions on how to share Zaps with a team, empowering users to quickly re-engage and maximize their productivity.

8) Formula Fig

Formula Fig is a brand that sends marketing emails designed to re-engage users. Their email, titled "Are you in the know?", is a prime example of a reactivation email because it uses a clean, minimalistic design and a curiosity-piquing subject line to encourage recipients to reconnect with the brand. The email's straightforward layout and clear call to action make it easy for users to re-engage, while the sharing options empower them to spread the content and interact with others.

9) Harvest

Harvest's reactivation email, titled "Check out what’s new in Harvest," is a prime example of effective email design. The email features a clean, organized layout with clear sections, actionable buttons, and social sharing options, making it easy for users to engage and stay informed about new features and updates.

10) Willow Real Estate

Willow Real Estate's reactivation email, titled "Complete Questionnaire 📋✏️," is a prime example of effective email design. The email's clean layout, engaging subject line with emojis, and clear call to action make it easy for users to re-engage, while the minimalistic design and social sharing options empower users to interact and share effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning reactivation emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft personalized, engaging messages that drive re-engagement and boost your brand's appeal.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Sign up today and start creating stunning emails that captivate your audience. Join Flodesk now.