Top 5 Best Email Marketing Tools For Top 5 Best Email Marketing Tools For Small Business

Choosing the right email marketing tool can make a big difference for your small business. With so many options available, finding the perfect fit can be challenging.

We've compiled a list of five great choices to help you streamline your email marketing efforts. These tools are designed to be user-friendly, effective, and visually appealing.

Reasons for using an email marketing tool

• Cost-Effective: Email marketing tools offer affordable solutions for reaching a large audience without breaking the bank.
• Time-Saving: Automate your email campaigns to save time and focus on other important aspects of your business.
• Personalization: Tailor your messages to individual customers, increasing engagement and building stronger relationships.
• Analytics: Track the performance of your campaigns with detailed analytics to make data-driven decisions.
• Design: Create visually appealing emails that reflect your brand's identity and captivate your audience.

A quick look

Here are the top 5 email marketing tools for small businesses:

1. Flodesk
2. Mailjet
3. Omnisend
4. Constant Contact
5. Kit (Convertkit)

Email marketing tools for small business

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.

Flodesk’s intuitive builder is loved by designers and non-designers alike. The minimalist interface guides you to stunning design and best practices with ease. Features include custom fonts, brand colors, full creative control, patented layouts, countdown timers, and polls. You can create beautiful emails and forms by choosing a template or starting from scratch, and automate every moment of the subscriber journey, from welcome to abandoned cart series.

Flodesk helps you grow your email list with stunning opt-in forms that convert visitors to subscribers at double the industry average. Capture subscribers directly from your social media profile with our link in bio forms. Our sales funnels convert at three times the industry average, driving urgency and boosting sales with features like countdown timers and branded design.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notifications, which might be a limitation for businesses looking to integrate text messaging into their marketing strategy.
• Not for All Enterprises: Flodesk does not provide API or web hooks for enterprises that might want to trigger automations from their own business logic, making it less suitable for larger organizations with complex integration needs.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.

Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with an impressive 4.3/5 rating from 80 reviews. Users frequently praise its ease of use and beautiful design templates, making it a favorite among small businesses and non-technical users alike.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Mailjet

Mailjet is an online platform that provides tools for creating, sending, and managing email communications. Its services include an email editor, team collaboration features, a library of templates, personalization options, automation tools, A/B testing, contact management, email validation, deliverability features, real-time analytics, and third-party integrations.

Pros of using Mailjet

• Ease of Use: Simple enough for beginners, advanced enough for professionals.
• Collaboration: Real-time collaboration tools for teams.
• Integration: Extensive third-party integration options.

Cons of using Mailjet

• Limited Information on Drawbacks: The promotional content on Mailjet's homepage does not provide any information on potential limitations or drawbacks of the platform, making it difficult for users to make a fully informed decision.
• Lack of User Experience Issues: The homepage does not mention any user experience issues, which could be misleading for potential users who want to understand both the strengths and weaknesses of the platform.

Pricing

Mailjet offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $17 per month (for 15,000 email sends)
• 10,000 Subscribers: $37 per month (for 50,000 email sends)

Mailjet's pricing packages include:

• Free Plan: $0/month
• Essential Plan: Starting at $17/month
• Premium Plan: Starting at $27/month
• Custom Plan: Upon request

Reviews

Mailjet reviews show a 4/5 rating from 168 reviews, with users appreciating its powerful infrastructure and ease of use, though 10% of users reported significant dissatisfaction.

Easy to use marketing platform for designing and marketing campaigns. - Muhammad H. (Rating: 5/5)

The interface is somewhat clunky and the customer support could be better. - Sarah K. (Rating: 2.5/5)

3. Omnisend

Omnisend is a platform that provides email and SMS marketing tools for ecommerce businesses. It allows users to create, automate, and send marketing messages to their customers, helping them grow their audience and increase sales.

Pros of using Omnisend

• Intuitive and easy to use: Omnisend has a low learning curve, making it accessible for users without extensive technical knowledge.
• Seamless integration: The platform integrates well with major ecommerce platforms like Shopify, enhancing its utility for online stores.
• Powerful automation features: Omnisend offers automation tools that help save time and boost sales through pre-built workflows and real-time segmentation.

Cons of using Omnisend

• Limited Information on Drawbacks: The promotional content on Omnisend's homepage does not provide any information on potential limitations or drawbacks of the platform, making it difficult for users to make a fully informed decision.
• Lack of User Experience Issues: The homepage does not mention any user experience issues, which could be misleading for potential users who want to understand both the strengths and weaknesses of the platform.

Pricing

Omnisend offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $30 per month
• 10,000 Subscribers: $166.67 per month

Omnisend's pricing packages include:

• Free Plan
• Standard Plan
• Pro Plan
• Custom Plan

Reviews

Omnisend reviews show a high user satisfaction with a 4.6/5 rating from 982 reviews, highlighting its ease of use, powerful automation, and seamless ecommerce integrations. However, some users have noted minor frustrations, which can be explored in detail on the review page.

Great Deliverability and easy to use. The customer service is top-notch. - Beth G. (Rating: 4.5/5)

The interface is clunky and not very intuitive. It lacks some advanced features. - Alex P. (Rating: 2.5/5)

4. Constant Contact

Constant Contact is a software platform that enables users to manage email marketing, social media campaigns, and related digital marketing activities. It offers features such as customizable templates, automation, contact list management, and reporting.

Pros of using Constant Contact

• Trusted by millions: Constant Contact is used by a large number of businesses and recommended by experts.
• 30-day free trial: Offers a free trial period without requiring a credit card.
• Multi-account solutions: Provides tools for managing multiple accounts, suitable for franchises and large organizations.

Cons of using Constant Contact

• Limited Information on Drawbacks: The promotional content on Constant Contact's homepage does not provide any information on potential limitations or drawbacks of the platform, making it difficult for users to make a fully informed decision.
• Lack of User Experience Issues: The homepage does not mention any user experience issues, which could be misleading for potential users who want to understand both the strengths and weaknesses of the platform.

Pricing

Constant Contact offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $50 per month
• 10,000 Subscribers: $120 per month

Constant Contact's main pricing packages include:

• Lite: $12/month
• Standard: $35/month
• Premium: $80/month

Reviews

Constant Contact reviews show a 4.1/5 rating from 7,095 reviews, with users appreciating its email list management and automation tools, though some find it average or encounter limitations.

Great, Easy-To-Use Platform. Our Business Loves Constant Contact. - Cameron L. (Rating: 4.0/5)

Constant Contact is what you need. However, it lacks some advanced features. - Cameron L. (Rating: 3.0/5)

5. Kit (Convertkit)

Kit (Convertkit) is an email marketing platform tailored for creators, offering tools for email marketing, audience growth, automation, and digital product sales. It features unlimited landing pages, custom email templates, visual automation builder, and the ability to sell digital products directly through the platform.

Pros of uising Kit (Convertkit)

• Tailored for creators: Designed specifically for creators like authors, bloggers, YouTubers, and podcasters.
• Credibility: Used by high-profile creators and influencers.
• Free migration service: Available for users with over 5,000 subscribers on paid plans.

Cons of using Kit (Convertkit)

• Limited Free Migration Service: Kit offers a free migration service, but it is only available for creators with over 5,000 subscribers on paid plans. This limitation can be a drawback for smaller creators who may need assistance migrating their email lists but do not meet the subscriber threshold.
• Lack of Mentioned Drawbacks: The promotional content for Kit does not provide information on potential limitations or drawbacks of the platform. This lack of transparency can make it difficult for users to make a fully informed decision, as they are not aware of any possible issues they might encounter.

Pricing

Kit (Convertkit) offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $33 per month
• 10,000 Subscribers: $100 per month for the Creator Plan

Kit's pricing packages include:

• Newsletter Plan: Free, up to 10,000 subscribers
• Creator Plan: $33/month (1,000 subs), $49/month (2,000 subs), $100/month (10,000 subs)
• Creator Pro Plan: $66/month (1,000 subs), $140/month (10,000 subs)

Reviews

Kit (Convertkit) reviews show a positive user sentiment with a 4.4/5 rating from 211 reviews, highlighting its intuitive design, customizable forms, and powerful automation features, though some users report frustrations with certain limitations.

ConvertKit is an excellent tool for creators, offering seamless integration and powerful automation features. - Alex M. (Rating: 4.5/5)

ConvertKit's interface is clunky and the customer support is lacking. - Jamie L. (Rating: 2.5/5)

What to consider when selecting an email marketing tool?

When selecting an email marketing tool for your small business, consider these five crucial factors:

• Ease of Use: Choose a platform with an intuitive interface that allows you to create and send emails without needing technical skills.
• Automation: Look for tools that offer robust automation features to save time and streamline your marketing efforts.
• Design Flexibility: Ensure the platform provides customizable templates and design options to reflect your brand's identity.
• Analytics: Opt for a tool that offers detailed analytics to track the performance of your campaigns and make data-driven decisions.
• Pricing: Consider the cost structure and ensure it fits within your budget while offering the features you need.

Which one should you go with?

Each of these email marketing tools offers unique features that can benefit your small business. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top choice.

Ready to elevate your email marketing game? Try Flodesk for free and experience the difference for yourself.