Getting the right sponsorship often comes down to that first email. It’s your digital handshake, and we’ve got five templates to help you make it a good one.
Starting with a proven structure frees you up to focus on what matters: tailoring your message and showing why you're the perfect partner.
<template>
Subject: A partnership opportunity for your brand at [*Event Name*]
Hi [*Contact Name*],
I'm reaching out because we're hosting [*Event Name*], a [*brief description of your event*] on [*Date*] in [*Location*]. Given [*Sponsor's Company Name*]'s recent work in [*mention a relevant campaign, product, or company value*], I saw a strong potential for a partnership.
Our event will bring together [*Number*] [*describe your audience, e.g., creative entrepreneurs, local artists, tech professionals*] who are deeply interested in [*mention topics relevant to the sponsor*]. This is a direct opportunity to connect with an engaged community that aligns with your marketing goals.
We have several sponsorship tiers designed to create meaningful interactions, including opportunities for on-site activations, brand placement in our communications, and speaking slots. We focus on integrating our partners naturally into the event experience.
I've attached our sponsorship deck with more detail on our packages and audience demographics. Are you available for a brief call next week to discuss how we could feature [*Sponsor's Company Name*] at our event?
Best,
[*Your Name*]
[*Your Title*]
[*Your Organization*]
[*Your Website*]
</template>
<template>
Subject: Partnering on the launch of [*Product Name*]
Hi [*Contact Name*],
I'm writing to you with an opportunity to partner on the launch of our new product, [*Product Name*], scheduled for [*Launch Date*]. We've been following [*Sponsor's Company Name*]'s work with [*mention a specific project or target audience of theirs*] and see a clear alignment with what we're building.
[*Product Name*] is a [*briefly describe the product and the problem it solves*]. Our target audience for this launch is [*describe the target audience, e.g., small business owners, content creators*], a demographic that we know [*Sponsor's Company Name*] is also looking to engage.
Our launch strategy includes [*mention key marketing activities, e.g., an email campaign to our list of X subscribers, a social media push with projected X impressions, influencer collaborations*]. A partnership would place your brand directly in front of this highly engaged audience at a moment of peak interest. We're focused on creating authentic integrations, not just adding logos.
We have a detailed launch plan and partnership proposal ready to share. Are you open to a brief call next week to explore how we can work together?
Best,
[*Your Name*]
[*Your Title*]
[*Your Organization*]
[*Your Website*]
</template>
<template>
Subject: A partnership to support [*Your Cause*] with [*Your Charity's Name*]
Hi [*Contact Name*],
I’m reaching out from [*Your Charity’s Name*], where we are dedicated to [*briefly state your mission, e.g., improving literacy in our community*]. Seeing [*Sponsor's Company Name*]'s commitment to [*mention a relevant company value or initiative*] made me think a partnership could be a natural fit.
We are currently seeking sponsors for our [*Name of Campaign or Event*], which aims to [*describe the specific goal of the initiative, e.g., provide 1,000 new books to local schools*]. Your support would directly contribute to this goal and help us make a tangible impact.
A partnership with us is an opportunity to align your brand with a meaningful cause and demonstrate your company's commitment to social responsibility to our community of supporters. We focus on creating authentic collaborations that highlight our partners' generosity.
I have attached our sponsorship deck, which details the impact of our work and the partnership opportunities available. Are you available for a brief call next week to discuss how we could work together?
Best,
[*Your Name*]
[*Your Title*]
[*Your Charity's Name*]
[*Your Website*]
</template>
<template>
Subject: Partner with [*Team Name*] and connect with [*City/Region*] sports fans
Hi [*Contact Name*],
I'm writing from [*Team Name*], our local [*mention sport, e.g., soccer, basketball*] team. We've seen [*Sponsor's Company Name*]'s presence in the community and believe a partnership would be a great way to connect your brand with thousands of dedicated local fans.
Our games draw an average of [*Number*] spectators, and our social media channels reach over [*Number*] followers weekly. Our fan base is made up of [*describe fan demographics, e.g., families, young professionals*] from across [*City/Region*], representing a key audience for your business.
Sponsoring our team offers direct brand visibility. We have opportunities for your logo on our jerseys, signage at our home games at [*Stadium/Field Name*], and features in our game-day programs and digital content. We focus on integrating our sponsors in a way that resonates with our fans.
I've attached our sponsorship package that details the different tiers and benefits. Would you be open to a quick chat next week to discuss how we can feature [*Sponsor's Company Name*] this season?
Best,
[*Your Name*]
[*Your Title, e.g., Sponsorship Manager*]
[*Team Name*]
[*Your Website/Team Website*]
</template>
<template>
Subject: A partnership opportunity at [*Conference Name*]
Hi [*Contact Name*],
I'm reaching out to invite [*Sponsor's Company Name*] to partner with us for [*Conference Name*], our upcoming conference on [*Date(s)*] in [*Location*]. Given your company's work in [*mention a relevant industry, product, or value*], I believe our audience is a direct match for your brand.
[*Conference Name*] will bring together [*Number*] of the industry's leading [*describe attendees, e.g., software developers, marketing executives, designers*] for [*Number*] days of learning and networking. Our agenda is focused on [*mention key themes or tracks*], and this event offers a direct line to professionals actively seeking new solutions and ideas.
We design our sponsorship packages for genuine engagement. Opportunities include hosting a workshop, sponsoring a session track, branding on event materials, or having a dedicated booth in our exhibition hall. Our goal is to integrate your brand into the conference experience in a way that feels valuable to attendees.
I've attached our sponsorship prospectus, which provides more detail on our attendee demographics and package options. Are you open to a brief call next week to discuss how a partnership could help you meet your goals?
Best,
[*Your Name*]
[*Your Title*]
[*Conference Name*]
[*Your Website*]
</template>
Once you’ve customized these sponsorship templates, you need the right tool to send them. Flodesk provides intuitive email marketing tools built for small businesses, helping you manage and expand your email list. You can design, send, and automate outreach that connects with your audience, with no coding or design background required.
Our platform gives you a straightforward email builder, powerful automations, and well-designed forms—everything you need for effective email marketing. Flodesk is built to be radically simple, empowering both beginners and experts to send high-converting emails that look good. We give you all the tools without the complexity, so you can focus on building partnerships.
Securing the right sponsorship begins with a well-crafted email. Use these templates as your foundation to build a compelling pitch and clearly communicate your value.
When you're ready to send your outreach, Flodesk provides the tools to design and automate emails that get noticed. Sign up to start building your partnerships.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
