Nonprofits need effective tools to reach their audience and make an impact. Email marketing is a great way to connect with supporters and share your mission.
Here are five great choices for email marketing tools that can help your nonprofit thrive. These options are user-friendly and designed to make your campaigns look perfect.
Reasons for using an email marketing tool
Cost-Effective: Email marketing is a budget-friendly way to reach a large audience without the high costs of traditional advertising.
Engagement: Personalized emails can foster stronger connections with supporters, encouraging more interaction and involvement.
Analytics: Track open rates, click-throughs, and other metrics to understand what resonates with your audience.
Automation: Save time with automated campaigns that send the right message at the right time.
Design: Create visually appealing emails that reflect your nonprofit's brand and mission effortlessly.
A quick look
Here are the top 5 email marketing tools for nonprofits:
Flodesk
Drip
MailerLite
ActiveCampaign
SendGrid
Email marketing tools for nonprofits
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Learn more about how Flodesk can transform your email marketing here.
Pros of using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk currently does not offer SMS notifications, which may be a limitation for those looking to integrate text messaging into their marketing strategy.
Not for All Enterprises: Flodesk does not provide API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for businesses requiring advanced, programmatic automation triggers.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with a 4.3/5 rating from 80 reviews and 77% of users giving it 5 stars.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. Drip
Drip provides marketing automation services that help businesses automate their email marketing, segment their audience, and send personalized messages to customers. It allows businesses to manage and optimize their email campaigns, collect customer data, and improve sales through targeted communication.
Pros of using Drip
Highly rated by users: Drip has received ratings of 4.5/5, 5/5, 4.4/5, and 4.4/5 from various sources.
Excellent customer service: Drip boasts a 97.3% customer satisfaction rate, with live chat response times under 2 minutes and email responses in 1.6 hours.
Free migration service: Drip offers a free migration service for large email lists, making it easier for businesses to switch to their platform.
Cons of using Drip
Limited transparency on pricing: Drip's homepage does not provide detailed pricing information, which can make it difficult for potential users to understand the cost structure and evaluate the value for money.
Lack of negative user feedback: The promotional content on Drip's homepage does not include any negative user feedback or critical reviews, which may leave potential users without a complete picture of the platform's performance and potential drawbacks.
Pricing
Drip offers flexible pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $39 per month
10,000 Subscribers: $154 per month
Reviews
Drip reviews show a 4.4/5 rating from 465 reviews, with users praising its intuitive email builder and real-time segmentation, though some find the lack of detailed pricing information frustrating.
Easy to use automation tool with a clean interface and helpful customer support. - Paritosh C. (Rating: 4.0/5)
The platform is powerful but can be overwhelming for beginners. - Sarah M. (Rating: 3.0/5)
3. MailerLite
MailerLite offers tools for creating and sending emails, building websites and landing pages, collecting leads, and selling products online. The platform is simple to use, featuring a drag & drop editor, pre-designed templates, performance tracking, and automation capabilities.
Pros of using MailerLite
Simple UI: The interface is easy to use and visually appealing.
Comprehensive features: Includes email marketing, automations, landing pages, signup forms, websites, and more.
Affordable pricing: Offers promotional discounts and a free trial.
Cons of using MailerLite
Limited Transparency on Drawbacks: MailerLite's promotional content does not include any negative user feedback or critical reviews, which may leave potential users without a complete picture of the platform's performance and potential drawbacks.
Lack of Advanced Features: While MailerLite offers a range of basic features, it does not provide advanced functionalities such as API and web hooks for enterprises that might want to trigger automations from business logic, making it less suitable for businesses requiring advanced, programmatic automation triggers.
Pricing
MailerLite offers straightforward pricing plans to suit different subscriber levels. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $20 per month
10,000 Subscribers: $58.40 per month
Reviews
MailerLite reviews show a high user satisfaction with an overall rating of 4.6/5, praising its ease of use, feature set, and value for money, though some users note a lack of advanced features and transparency on drawbacks.
MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)
Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)
4. ActiveCampaign
ActiveCampaign offers a platform that automates marketing tasks and manages customer interactions across email, SMS, and WhatsApp. Users can create automated workflows, track campaign performance, and integrate with over 950 applications to streamline their marketing processes.
Pros of using ActiveCampaign
Reduces tedious marketing tasks: Automation and AI handle repetitive tasks, freeing up time for other activities.
Rapid campaign launches: Users can set up and launch campaigns quickly, often in minutes.
Extensive app integrations: Integrates with over 950 applications, enhancing functionality and connectivity.
Cons of using ActiveCampaign
Complexity for Beginners: ActiveCampaign's powerful automation engine and extensive features can be overwhelming for new users, making it less suitable for those who prefer a simpler, more intuitive platform.
Higher Cost for Advanced Features: While ActiveCampaign offers a range of capabilities, accessing its more advanced features can be costly, which may not be ideal for nonprofits or small businesses with limited budgets.
Pricing
ActiveCampaign offers a range of pricing plans to suit different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $31.20 per month
10,000 Subscribers: $149 per month
For email marketing, the pricing packages are:
Enterprise
Pro (Popular)
Plus
Starter
For WhatsApp, the pricing packages are:
Premium
Advanced (Popular)
Core
For Email + WhatsApp, the pricing packages are:
Enterprise
Pro (Popular)
Plus
Reviews
ActiveCampaign reviews show a 4.5/5 rating from 14,357 reviews, with users praising its effortless email and marketing automation, AI-powered features, and cross-channel campaign capabilities, though some find the platform complex for beginners and costly for advanced features.
ActiveCampaign offers a user-friendly interface and powerful automation features that make it a top choice for marketers. - Khaled B. (Rating: 4.5/5)
While ActiveCampaign has robust features, the learning curve can be steep for new users. - Sarah M. (Rating: 3/5)
5. SendGrid
SendGrid offers an integrated email platform that includes an Email API for developers and email marketing tools for marketers. The services focus on reliable, scalable email delivery and tools for creating, sending, and tracking emails.
Pros of uising SendGrid
High Deliverability: 99% deliverability rate ensures emails reach the inbox.
Massive Scale: Sends over 148+ billion emails monthly, suitable for high-volume senders.
Developer Friendly: RESTful APIs, SMTP, and libraries for multiple programming languages.
Cons of using SendGrid
Limited Transparency on Drawbacks: The promotional content on SendGrid's main page does not include any negative user feedback or critical reviews, which may leave potential users without a complete picture of the platform's performance and potential drawbacks.
No Specific Features or Aspects Described as Drawbacks: All features and aspects mentioned on the page are presented in a positive light, with no mention of limitations or disadvantages, making it difficult for users to identify potential issues.
Pricing
SendGrid offers a range of pricing plans based on email volume. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $19.95 per month (50,000–100,000 emails per month)
10,000 Subscribers: $19.95 per month (50,000–100,000 emails per month)
Additional plans include:
Free Trial: $0 per month for 60 days, up to 100 emails per day
Pro: Starting at $89.95 per month, for 100,000–2,500,000 emails per month
Premier: Custom pricing for higher or custom volumes
Reviews
SendGrid reviews show a 4/5 rating from 359 reviews, with users praising its reliability, scalability, and ease of integration, though some express frustrations with deliverability and support responsiveness.
Great way to send email from other platforms. The integration process is seamless and efficient. - Franco P. (Rating: 5/5)
The service is reliable but lacks some advanced features. Customer support could be more responsive. - Sarah L. (Rating: 3/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool, nonprofits should consider the following:
Ease of Use: Choose a platform that is intuitive and easy to navigate, allowing your team to create and send emails without extensive training.
Automation Capabilities: Look for tools that offer robust automation features to save time and ensure timely communication with your audience.
Customization Options: Ensure the platform allows for customization of email templates to reflect your nonprofit's brand and mission.
Analytics and Reporting: Opt for tools that provide detailed analytics to track the performance of your campaigns and understand your audience better.
Cost-Effectiveness: Consider the pricing structure and ensure it fits within your nonprofit's budget while offering the necessary features.
Which one should you go with?
Each of these email marketing tools offers unique features that can help your nonprofit thrive. However, if you're looking for a platform that combines simplicity, user empowerment, and aesthetic appeal, Flodesk stands out as a top choice.
Ready to elevate your email marketing? Try Flodesk for free and see how it can transform your campaigns.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
