Choosing the right email marketing tool can make a big difference for your ecommerce business. With so many options available, finding the perfect fit can be challenging.
In this article, we'll explore five great choices that can help you create beautiful emails, engage your customers, and boost your sales. Let's dive in!
Reasons for using an email marketing tool
Customer Engagement: Keep your customers engaged with personalized and timely emails that resonate with their interests and needs.
Sales Boost: Drive more sales by sending targeted promotions and product recommendations directly to your customers' inboxes.
Brand Loyalty: Build and maintain strong relationships with your customers through consistent and meaningful communication.
Analytics: Gain valuable insights into your email campaigns' performance to refine your strategies and improve results.
Automation: Save time and streamline your marketing efforts with automated email sequences and workflows.
A quick look
Here are the top 5 email marketing tools for your ecommerce business:
Flodesk
ActiveCampaign
EmailOctopus
Klaviyo
Mailmunch
Email marketing tools for ecommerce business
1. Flodesk
Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform.
Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.
Pros of using Flodesk
Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.
Cons of using Flodesk
No SMS Notifications: Flodesk currently does not offer SMS notifications, which means you won't be able to reach your audience through text messaging.
Not for All Enterprises: Flodesk does not provide API or webhooks, limiting the ability for enterprises to trigger automations based on external business logic.
Pricing
Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.
Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.
Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.
Reviews
Flodesk reviews highlight the platform's simplicity, empowering features, and aesthetic appeal, with 77% of users giving it a 5-star rating. Users appreciate how easy it is to create beautiful emails that reflect their brand's unique style.
Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)
The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)
2. ActiveCampaign
ActiveCampaign provides tools for automating marketing, sales, and customer relationship management processes. Users can create and manage email campaigns, automate customer journeys, send SMS and WhatsApp messages, and integrate with over 950 apps to streamline their marketing efforts.
Pros of using ActiveCampaign
Reduces tedious setup: ActiveCampaign's autonomous marketing platform minimizes the need for manual setup and busywork.
Provides clear growth paths: The platform offers data-driven insights to guide business growth strategies.
Supports complex automation: Advanced features like triggers, split branches, and workflows enable detailed customer journey automation.
Cons of using ActiveCampaign
Complexity for Beginners: ActiveCampaign's advanced features and automation capabilities can be overwhelming for new users, making the initial setup and learning curve quite steep.
Cost: The pricing structure of ActiveCampaign can become expensive as your contact list grows, which may not be ideal for small businesses or startups with limited budgets.
Pricing
ActiveCampaign offers a range of pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $31.20 per month
10,000 Subscribers: $149 per month
Reviews
ActiveCampaign reviews show a high user satisfaction with a 4.5-star rating, praising its AI-powered automation and extensive integrations, though some find the platform complex and costly for beginners.
ActiveCampaign offers a user-friendly interface and powerful automation features that make it a top choice for marketers. - Khaled B. (Rating: 4.5/5)
While ActiveCampaign has robust features, the learning curve can be steep for new users. - Sarah M. (Rating: 3/5)
3. EmailOctopus
EmailOctopus is an email marketing platform that allows users to create, send, and manage email campaigns with customizable templates and a drag-and-drop editor. It also offers tools for audience segmentation, automation, and subscriber management, making it a practical choice for businesses looking to streamline their email marketing efforts.
Pros of using EmailOctopus
Simple and easy to use: EmailOctopus offers a straightforward interface with customizable templates and a drag-and-drop editor.
Affordable pricing: The platform emphasizes cost-effectiveness with a free plan available and no credit card required to start.
Automation features: EmailOctopus provides tools for automated email sequences and workflows, including onboarding and welcome emails.
Cons of using EmailOctopus
Limited Advanced Features: While EmailOctopus offers essential tools for email marketing, it lacks some of the advanced features found in other platforms. This can be a drawback for businesses looking for more sophisticated automation and customization options.
Basic Reporting: The platform provides basic analytics, but it may not be sufficient for users who require in-depth insights and detailed reporting to optimize their email marketing strategies.
Pricing
EmailOctopus offers straightforward pricing plans that scale with your business needs. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $18 per month
10,000 Subscribers: $40 per month
Reviews
EmailOctopus reviews reveal a generally positive sentiment with a 4.1-star rating, highlighting its simple interface and affordable pricing, though some users have noted frustrations with limited advanced features and basic reporting.
Octopus is Wonderful. Fast, efficient, and affordable to reach customers. - Ganesh P. (Rating: 4.1/5)
A tool made by a team of unsympathetic and unprofessional people. Not recommended for serious businesses. - Arihant U. (Rating: 2/5)
4. Klaviyo
Klaviyo provides tools for businesses to manage and automate their marketing, customer service, and analytics. Users can send marketing messages, analyze customer data, and personalize communications to build stronger customer relationships.
Pros of using Klaviyo
Unified Customer Profiles: All customer data is consolidated in one place for better decision-making.
Real-Time Personalization: Enables smarter decisions and seamless growth.
Scalable: Designed to support brands as they grow.
Cons of using Klaviyo
Complexity for Beginners: Klaviyo's advanced features and automation capabilities can be overwhelming for new users, making the initial setup and learning curve quite steep.
Cost: The pricing structure of Klaviyo can become expensive as your contact list grows, which may not be ideal for small businesses or startups with limited budgets.
Pricing
Klaviyo offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:
2,000 Subscribers: $75 per month
10,000 Subscribers: $190 per month
Reviews
Klaviyo reviews show a high user satisfaction with a 4.6-star rating, praising its all-in-one capabilities and ease of integration, though some users find the setup and pricing challenging.
Klaviyo for Marketing is an excellent tool with seamless integration and powerful analytics. - Mark H. (Rating: 5.0/5)
Klaviyo has potential but the learning curve is steep and customer support could be better. - Steven A. (Rating: 3.0/5)
5. Mailmunch
Mailmunch provides tools for businesses to collect email addresses from website visitors, organize their contacts, and send targeted email campaigns. The platform offers features like forms, popups, landing pages, and sales pages, along with automation capabilities to streamline marketing tasks.
Pros of uising Mailmunch
Quick and easy setup: Mailmunch can be set up in less than 5 minutes, allowing users to start collecting emails and sending campaigns quickly.
Advanced segmentation and personalization: The platform offers tools for audience segmentation and personalized email campaigns, helping businesses target their marketing efforts more effectively.
Integration capabilities: Mailmunch integrates with all major platforms, making it easy to connect with existing tools and streamline marketing workflows.
Cons of using Mailmunch
Lack of Negative Feedback: Mailmunch's homepage does not provide any user feedback or reviews highlighting negative aspects of the platform. This lack of transparency can make it difficult for potential users to get a balanced view of the tool's performance and any potential drawbacks.
No Mention of Limitations: The platform's promotional content does not discuss any limitations or drawbacks, which can leave users unaware of potential challenges they might face when using Mailmunch. This absence of information can be a concern for businesses looking for a comprehensive understanding of the tool before committing to it.
Pricing
Mailmunch offers a range of pricing plans to suit different business needs. Here are the pricing details:
Free: $0/mo
Essential: $9.99/mo (monthly) or $6.99/mo (annual)
Pro: $19.99/mo (monthly) or $13.99/mo (annual)
Premium: $19.99/mo (monthly) or $13.99/mo (annual)
Agency: $6.9/mo (monthly or annual)
Team Management Add-on: $9.99/mo
Whitelabel Add-on: $9.99/mo
For 2,000 subscribers: $34.99 per month
For 10,000 subscribers: $49.99 per month
Reviews
Mailmunch reviews are not available on the provided page, so user sentiment, pros, and cons cannot be summarized. For detailed feedback, please refer to the reviews directly.
Great Customer Service! Mailmunch has made it easy to purchase the program I needed and support to follow was amazing! It is so easy to use and I am not very tech savvy at all! - Tina M. (Rating: 4.5/5)
It's ok. Relatively easy to use if you don't have design experience. Customer support is pretty good. - Verified User in Retail (Rating: 3/5)
What to consider when selecting an email marketing tool?
When selecting an email marketing tool for your ecommerce business, consider these five crucial factors:
Ease of Use: Choose a platform with an intuitive interface that allows you to create and send emails without needing technical skills.
Automation Capabilities: Look for tools that offer robust automation features to streamline your marketing efforts and save time.
Customization Options: Ensure the platform allows for extensive customization, including custom fonts and templates, to match your brand's unique style.
Analytics and Reporting: Opt for a tool that provides detailed analytics to help you track performance and refine your strategies.
Pricing Structure: Consider the cost, especially if you have a growing subscriber list. Look for transparent pricing with no hidden fees.
Which one should you go with?
Each of these email marketing tools offers unique features that can benefit your ecommerce business. However, if you're looking for a platform that combines simplicity, powerful features, and beautiful design, Flodesk stands out as a top choice.
With Flodesk, you can create stunning emails effortlessly and grow your business without breaking the bank. Try it for free and see how it can transform your email marketing strategy.
Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.
