5 Great Lead Email Templates To Copy & Paste

Nurturing new leads is a crucial step in growing your business. To help you connect effectively, we're breaking down five essential types of lead emails you can use.

Starting with a template gives you a proven structure, so you can focus on your message without starting from scratch.

Tips for Writing Lead Emails

• Get personal. Go beyond just using their first name. Mention how they joined your list—whether it was a specific freebie they downloaded or a workshop they attended. This context shows you’re paying attention.
• Stick to one goal. Every email should have a single, clear purpose. If you want them to read a blog post, make that the focus. If you want them to book a call, guide them there. Don’t confuse them with multiple requests.
• Design with intention. An email that’s easy on the eyes is more likely to be read. Use clean layouts and plenty of white space to make your message feel calm and approachable, not cluttered and overwhelming.
• Give before you ask. Your first few emails should be about providing value. Share a helpful tip, a useful resource, or an insight they can use right away. Build trust before you pitch your product or service.
• Write like a person. Ditch the corporate-speak and write in a natural, conversational voice. It’s the fastest way to build a genuine connection and stand out in a crowded inbox.

Types of Lead Email Templates We Will Cover

1. Welcome Email Template
2. Follow-Up Email Template
3. Product Launch Email Template
4. Re-engagement Email Template
5. Thank You Email Template

5 Lead Email Templates

1) Welcome Email Template

<template>

Subject: Welcome to [*Your Brand*]. We're glad you're here.

Hi [*First Name*],

Thanks for signing up. We're excited to have you in our community. Here's the [*Lead Magnet Name*] we promised you: [*Link to Lead Magnet*].

We believe [*state your core belief, e.g., great design shouldn't be complicated*]. Over the next few weeks, we'll send you resources to help you [*achieve a specific outcome, e.g., design emails people love to open*].

To start, you might find this [*resource type, e.g., guide or article*] helpful: [*Link to a starter resource*].

To ensure you receive all our tips, please add this email address to your contacts.

Talk soon,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

2) Follow-Up Email Template

<template>

Subject: Checking in

Hi [*First Name*],

I'm writing to follow up on my last email. I know how quickly inboxes can fill up, so I wanted to make sure you saw it.

When you have a moment, I'd love to know if you had any questions about [*Topic of last email*].

If you're ready to [*take the next step, e.g., discuss your project*], you can book a time that works for you here: [*Link to Calendar*].

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

3) Product Launch Email Template

<template>

Subject: It's here: Introducing [*Product Name*]

Hi [*First Name*],

The wait is over. We're excited to introduce [*Product Name*], our new [*product category, e.g., feature, tool, course*] designed to help you [*achieve a specific goal*].

We built [*Product Name*] to solve [*a specific problem your audience faces*]. Now you can [*mention a key benefit, e.g., create stunning checkout pages*] and [*mention another key benefit, e.g., sell your digital products*] all in one place.

See it in action and get started here: [*Link to Product Page*].

We can't wait to see what you create with it.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

4) Re-engagement Email Template

<template>

Subject: Still interested in hearing from us?

Hi [*First Name*],

It’s been a while since you opened one of our emails, so we wanted to check in. We only want to send things you find useful.

When you joined our list, you were interested in [*original topic of interest, e.g., designing beautiful emails*]. We’re still sharing tips and resources to help you [*achieve a specific goal*], and we’d love for you to stay.

If you’re no longer interested, you can unsubscribe here: [*Link to Unsubscribe*]. No hard feelings.

If you’d like to stay, you don’t have to do anything. We hope to see you around.

All the best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

5) Thank You Email Template

<template>

Subject: Thank you for [*Reason for Thank You*]

Hi [*First Name*],

Thank you for [*specific action, e.g., your recent purchase, booking a call, attending our webinar*]. We appreciate you taking the time to connect with us.

As a next step, you might find this [*resource type, e.g., guide, article*] helpful: [*Link to a relevant resource*]. It will help you [*achieve a specific outcome related to their action*].

If you have any questions, feel free to reply to this email. We're here to help.

Best,

[*Your Name*]

[*Your Position*]

[*Your Company Name*]

</template>

What About Using Flodesk?

Now that you have these five lead email templates, you need a platform to put them into action. Flodesk provides intuitive email marketing tools designed for small businesses, helping you grow and monetize your email list. You can create, send, and automate emails to engage your audience and drive revenue, all without needing any coding or design experience.

Used by thousands of businesses, Flodesk helps both beginners and experts send emails that convert. With a straightforward email builder, effective automations, and well-designed forms, Flodesk gives you all the tools you need for your email marketing, without the usual complexity.

Wrapping Up

With these templates, you have the framework to engage your new leads effectively. Now, you can focus on sending emails that build lasting relationships.

We built Flodesk to make email marketing intuitive and visually appealing. Get started with Flodesk and see how simple it can be to grow your business.