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Interactive Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Interactive that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own engaging and effective Interactive emails.

What should go into interactive emails?

A good Interactive email is visually appealing and highly engaging, featuring dynamic content that encourages user interaction. The most important elements include personalized experiences and interactive features like quizzes, polls, or clickable images.

  • Eye-catching Design: Use vibrant colors, bold fonts, and high-quality images to grab attention. Phrases like "Check this out!" or "Look here!" can direct focus.
  • Personalization: Tailor the content to the recipient's preferences and behaviors. Use their name and suggest products or content based on their past interactions.
  • Interactive Elements: Incorporate features like quizzes, polls, or clickable images to engage users. For example, "Take our quick quiz!" or "Vote for your favorite!"
  • Clear Call-to-Action: Make it easy for users to know what to do next with buttons or links. Use phrases like "Shop Now," "Learn More," or "Get Started."
  • Mobile Optimization: Ensure the email looks great on all devices. Use responsive design techniques so that elements adjust seamlessly on smaller screens.
  • Concise Content: Keep the text short and to the point. Use bullet points or short paragraphs to make the email easy to scan. Phrases like "In a nutshell" or "Here's the gist" can help.

Let's jump into it and explore 10 email examples of good Interactive emails!

10 interactive email examples

1) Huel

Huel

Huel offers nutritionally complete food products designed for convenience and balanced nutrition. The "Your one way ticket to Paris🥇" email is a good Interactive email because it features a clear, direct message with a visually appealing design and encourages user engagement through simple, prominent calls to action.

2) Pair of Thieves

Pair of Thieves

Pair of Thieves is a brand known for its innovative and stylish apparel. The "HINT: The only way out is through" email stands out as a good Interactive email due to its motivational tone and visually appealing design, which encourages user engagement through clear calls to action and a straightforward message.

3) Soft Services

Soft Services

Soft Services is a brand that excels in creating engaging and interactive email content. The "I spy with my little eye…" email is a prime example of this, using a playful subject line to capture attention and encourage user interaction, embodying simplicity, user empowerment, and aesthetic appeal.

4) Ooni Pizza Ovens

Ooni Pizza Ovens

Ooni Pizza Ovens' "Controversy at its most delicious" email stands out as an interactive email due to its clean design and user engagement features. The email empowers users to interact with the content through clear calls to action and social sharing options, making it both visually appealing and highly engaging.

5) Ubisoft

Ubisoft

Ubisoft, a leader in the video game industry, is renowned for its popular franchises like Assassin’s Creed and Far Cry, known for their innovative gameplay and immersive storytelling. The "The wait is over: get a first look at the gameplay!" email is a well-executed example of interactive email marketing, featuring a clear and engaging subject line, strong branding, and a focused call-to-action that empowers users to be among the first to experience new content.

6) Volkswagen

Volkswagen

Volkswagen's "Spotto! It’s the colourful new T-Cross" email is a standout example of interactive email marketing. The email's vibrant design and clear calls to action make it visually appealing and engaging, encouraging users to interact with the content seamlessly.

7) McDonald’s

McDonald’s

McDonald’s is a global fast-food restaurant chain known for its hamburgers, fries, and quick service. The "Feeling like a winner? 🍟 🤩" email is effective because it uses engaging visuals and a playful subject line to capture attention and encourage interaction, embodying simplicity, user empowerment, and aesthetic appeal.

8) Uplers

Uplers

Uplers is a company specializing in email marketing, known for creating engaging and interactive email experiences. Their "Are you a holiday trivia master or a merry novice?" email is a prime example of interactive email marketing, featuring a Christmas trivia game that encourages user participation and engagement through a simple, visually appealing design.

9) Xumo

Xumo

Xumo's "Who’s your favorite monster?" email stands out with its engaging subject line and visually appealing design. The email's clear call-to-action and playful theme make it an excellent example of interactive email marketing, encouraging user interaction and participation.

10) Litmus

Litmus

Litmus specializes in email marketing tools that help design, test, and analyze email campaigns for optimal performance across various platforms. The "iOS 17 is here. Are you ready for it?" email exemplifies a great Interactive email with its clean design, clear call-to-action, and engaging content that encourages user interaction and participation.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning and highly engaging interactive emails. Our intuitive platform empowers you to create personalized experiences with ease, ensuring your emails not only look great but also drive user interaction and engagement.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Sign up today and start creating engaging, high-converting emails with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.