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Ecommerce Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Ecommerce that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective and visually appealing emails.

What should go into ecommerce emails?

A good Ecommerce email is visually appealing and personalized, featuring clear calls to action and engaging content that speaks directly to the customer's needs and interests. Unique elements like dynamic product recommendations and time-sensitive offers make these emails stand out from regular ones.

  • Attention-Grabbing Subject Line: Use phrases like "Exclusive Offer Just for You" or "Don't Miss Out on Our Latest Collection" to entice the reader to open the email.
  • Personalized Greeting: Start with a friendly "Hi [Customer's Name]," to make the email feel more personal and engaging.
  • Engaging Visuals: Include high-quality images of products, using phrases like "Check out our new arrivals" to draw the reader's eye.
  • Clear Call to Action: Use buttons or links with phrases like "Shop Now" or "Get Your Discount" to guide the customer towards making a purchase.
  • Exclusive Offers: Highlight special deals or discounts with phrases like "Limited Time Offer" or "Exclusive Discount for You" to create a sense of urgency.
  • Social Proof: Include customer reviews or testimonials with phrases like "See what others are saying" to build trust and credibility.

Let's jump into it and explore 10 email examples of good Ecommerce emails!

10 ecommerce email examples

1) Goody

Goody

Goody is a brand known for its effective and visually appealing marketing emails. The email titled "A Scorpio’s most-wanted ✨" stands out due to its engaging visuals, clear call to action, and personalized content, making it a prime example of a good Ecommerce email.

2) Krink

Krink

Krink's "Modernica x Krink" email is a standout example of effective Ecommerce communication, featuring a clean design and engaging visuals that capture the essence of the collaboration. Its simplicity and aesthetic appeal make it easy for users to navigate, while the clear call to action empowers them to explore the products further.

3) Google

Google

Google's email titled "Your Pixel 9 Pro special offer ends soon" is a prime example of effective Ecommerce communication. It combines a clear, time-sensitive offer with a straightforward design, making it easy for customers to understand the value and take immediate action.

4) SCRT

SCRT

SCRT's "The Substance T-Shirt Giveaway Collab with Mubi" email stands out due to its clean design and engaging visuals, which effectively capture the essence of the collaboration. The clear call to action and aesthetically pleasing layout make it easy for users to navigate and take immediate action, enhancing the overall user experience.

5) Graza

Graza

Graza is a company that specializes in high-quality olive oil products, known for their fresh and flavorful offerings. They focus on making olive oil fun, accessible, and easy to use for everyday cooking. Graza did a good job with this email by creating an engaging and visually appealing message that introduces a new product in a friendly, approachable tone. The email's clean and modern layout, combined with bold typography and playful use of emojis, captures attention quickly and encourages interaction, making it effective for both brand engagement and product promotion.

6) AllTrails

AllTrails

AllTrails is a platform that helps users discover hiking, running, and biking trails, providing trail maps, user reviews, and navigation tools to outdoor enthusiasts. The "Don’t miss out on the Gear-To-Go Bundle" email stands out due to its clean and organized layout, clear call-to-action, and user-centric design, making it easy for recipients to engage and take action.

7) Adùn

Adùn

Adùn's "Feelin' hearty 🫶" email captures attention with its clean design and engaging visuals, making it easy for users to navigate and interact. The clear call to action and aesthetically pleasing layout empower users to explore the content further, enhancing the overall user experience.

8) Klaviyo

Klaviyo

Klaviyo is a marketing automation platform designed for ecommerce businesses, offering advanced email marketing, customer segmentation, personalized messaging, and robust analytics. The "Klaviyo AI: Castore's recipe for ecommerce growth" email stands out due to its clean, modern design and user-friendly layout, making it easy for recipients to engage with the content and take action.

9) Fiorucci

Fiorucci

Fiorucci is a brand known for its stylish and engaging email designs. The "Still deciding?" email stands out with its clean layout, clear call-to-action buttons, and options for social sharing, making it easy for users to navigate and interact with the content.

10) Cirkul

Cirkul

Cirkul's "New Items Available With Points!" email effectively engages users by informing them about new items they can redeem with their points, empowering them to take immediate action. The email's clean design, clear call-to-action, and user-centric approach make it a standout example of effective Ecommerce communication.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Ecommerce emails that captivate your audience. Our intuitive platform empowers you to design personalized, engaging content with ease, ensuring your emails not only look great but also drive results.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing game? Sign up for Flodesk today and start creating emails that captivate and convert.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.