Top 5 Dotdigital alternatives in 2025

What is Dotdigital?

Dotdigital is a cross-channel marketing automation platform that helps businesses manage their marketing campaigns across various channels. Their pricing is customized based on the user's specific needs, which can be explored further on their pricing page. Dotdigital offers features such as marketing automation, cross-channel personalization, customer data management, and comprehensive reporting and analytics. They also support various communication channels including email, SMS, WhatsApp, and web, providing a robust solution for modern marketing needs.

Reasons for considering Dotdigital alternatives

• Dotdigital's user interface can be complex and not very intuitive.
• Customer support response times are often slow.
• Limited customization options for email templates.
• High pricing compared to competitors with similar features.

A quick look

Here are the top 5 alternatives to Dotdigital:

1. Flodesk
2. Sendpulse
3. Stripo
4. BigMailer
5. Brevo

Best alternatives to Dotdigital

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Flat-Rate Pricing: Flodesk offers flat-rate pricing, ensuring brands aren’t penalized for growing their email lists, unlike platforms charging based on subscriber count.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Easiest Automations: Flodesk’s visual editor simplifies the creation of automated email sequences, making it easy even for beginners. Pre-built templates allow users to set up automations quickly, while other platforms may take hours or days.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not offer API and web hooks for enterprises that might want to trigger automations from business logic, limiting its suitability for larger organizations with complex needs.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional ease of use and stunning design capabilities, with users praising its intuitive interface and beautiful templates. The overwhelming majority of reviews are 5-star, reflecting a high level of satisfaction and enthusiasm for the product.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Sendpulse

SendPulse is a multi-channel marketing automation platform that provides tools for email marketing, CRM, chatbots, and more. It integrates these tools into a single platform to help businesses manage their marketing efforts across different channels.

Pros of using Sendpulse

• Free Tools: Sendpulse offers free tools for email marketing, chatbots, CRM, and landing page builder.
• No Credit Card Required: Users can start with the free plan without needing to provide credit card information.
• Trusted by Users: The platform is trusted by over 3 million users and has high ratings from reviewers.

Cons of using Sendpulse

• Complexity for Beginners: The platform offers a wide range of features and tools, which can be overwhelming for new users who are not familiar with marketing automation. The learning curve can be steep, requiring users to spend a significant amount of time understanding how to effectively use all the available functionalities.
• Limited Customization Options: While SendPulse provides various templates and drag-and-drop editors, the customization options for these templates can be limited. Users looking for highly tailored and unique designs may find the platform restrictive in terms of what they can achieve without additional coding or third-party tools.

Pricing

Sendpulse offers pricing plans based on the number of subscribers. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $25 per month
• 10,000 Subscribers: $65 per month

Reviews

Sendpulse reviews highlight the platform's intuitive interface and extensive customization options, earning it an overall rating of 4.6/5 from 691 reviews. However, some users find the learning curve steep and customization options limited, reflecting a mix of high satisfaction and minor frustrations.

"Sendpulse offers a decent range of features, but the interface can be a bit clunky at times." - Sarah K. (Rating: 3/5)

"The automation tools in Sendpulse are top-notch and have significantly improved our email campaigns." - Michael B. (Rating: 4.5/5)

3. Stripo

Stripo provides tools for creating and managing email templates. It features a drag-and-drop email builder, an HTML & CSS code editor, and supports integration with over 90 Email Service Providers and CRM systems.

Pros of using Stripo

• Drag-and-Drop Interface: Simplifies the email creation process.
• No Coding Required: Allows users to build and customize emails without writing code.
• Pre-built Modules: Streamlines the email creation process with reusable content blocks.

Cons of using Stripo

• Limited Customization Options: While Stripo offers a variety of pre-built modules and a drag-and-drop interface, users may find the customization options somewhat limited. This can be a drawback for those looking to create highly unique and tailored email designs without additional coding.
• Learning Curve for Advanced Features: Although Stripo is designed to be user-friendly, mastering its more advanced features and integrations can be challenging. Users may need to invest time in learning how to effectively utilize all the functionalities, which can be a hurdle for those seeking a quick and easy solution.

Pricing

Stripo offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $95 per month for up to 300 test emails a day
• 10,000 Subscribers: $95 per month for up to 300 test emails a day

Reviews

Stripo reviews highlight the platform's ease of use, especially for designing responsive email templates without HTML skills, and its extensive integration options. However, some users find the customization options limited and the learning curve for advanced features challenging.

"Stripo offers a wide range of templates and an easy-to-use drag-and-drop editor, making email design a breeze." - Sarah K. (Rating: 4.5/5)

"While Stripo has many features, the interface can sometimes be a bit slow and clunky." - Michael B. (Rating: 2.5/5)

4. BigMailer

BigMailer allows users to manage multiple brands from a single dashboard, invite team members or clients, and control access levels. The platform supports both promotional and transactional emails, offers real-time engagement-based targeting, and helps manage sender reputation.

Pros of using BigMailer

• Manage unlimited brands: Allows users to handle multiple brands from a single dashboard.
• Real-time engagement targeting: Provides a unified customer view with real-time engagement-based targeting.
• Competitive pricing: Offers pricing plans that are competitive in the market.

Cons of using BigMailer

• Amazon SES Requirement: Users on the free plan must connect to their own Amazon SES for sending emails, which may be a technical hurdle for some users.
• Plan Downgrade Conditions: To downgrade to a lower plan, including the free plan, users must delete their contacts and ensure they haven't emailed those contacts in the last 21 days. This can be restrictive and inconvenient for users looking to downgrade.

Pricing

BigMailer offers straightforward pricing plans. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $2 per month
• 10,000 Subscribers: $10 per month

Reviews

BigMailer reviews highlight the platform's high deliverability, advanced segmentation, and detailed campaign engagement reporting, earning it a perfect 5/5 rating from 22 reviews. However, some users find the requirement to connect to Amazon SES for the free plan and the conditions for downgrading plans frustrating.

"BigMailer is a decent tool for email campaigns, but it lacks some advanced features that other platforms offer. Customer support is helpful, though." - Sarah M. (Rating: 3.0/5)

"Amazing 3rd party bulk emailer - guys, I've used at least 10 other services, and BigMailer has, hands-down, the BEST support I've ever experienced from an emailing service. Incredible. They'll get your deliverability and engagement up! Highest possible recommendation!" - D.J. P. (Rating: 5.0/5)

5. Brevo

Brevo offers an AI-enabled platform for managing customer relationships through Email, SMS, WhatsApp, Chat, and other channels. The platform aims to increase conversions and streamline marketing and sales processes by providing tools for email marketing, automation, CRM, and more.

Pros of using Brevo

• AI-driven multichannel marketing: Integrates email, SMS, WhatsApp, chat, and more.
• Cost-effective: Saves users significant amounts annually compared to competitors.
• High user satisfaction: Numerous positive reviews from users.

Cons of using Brevo

• Limited Customization Options: While Brevo offers a range of features, some users find the customization options for email templates and automation workflows to be limited. This can be a drawback for businesses looking for highly tailored and unique marketing campaigns.
• Complexity for New Users: The platform's extensive features and tools can be overwhelming for new users. The learning curve can be steep, requiring significant time and effort to fully understand and utilize all the functionalities effectively.

Pricing

Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3.60 per month
• 10,000 Subscribers: $17 per month

Reviews

Brevo reviews highlight the platform's ease of use, flexibility, and multi-channel capabilities, earning it a 4.5/5 rating from 2,421 reviews. However, some users find the customization options limited and the learning curve steep.

"One of the best email marketing softwares with a seamless user experience and excellent customer support." - Tomáš N. (Rating: 4.5/5)

"The platform has potential but is often slow and lacks some advanced features." - Sarah K. (Rating: 2.5/5)

What to consider when selecting a Dotdigital alternative?

When selecting a Dotdigital alternative, consider the following key factors:

1. Feature Set: Ensure the platform offers comprehensive marketing automation tools, including email marketing, SMS, web personalization, and social media integration. Look for features like drag-and-drop editors, pre-built templates, and AI-driven insights to streamline your marketing efforts.
2. Ease of Use: The user interface should be intuitive and easy to navigate, especially for beginners. Platforms with steep learning curves can hinder productivity and require additional training time.
3. Customization Options: Evaluate the level of customization available for email templates, automation workflows, and customer segmentation. The ability to tailor campaigns to your brand's unique needs is crucial for effective marketing.
4. Pricing Structure: Compare the pricing plans based on your subscriber count and feature requirements. Look for transparent pricing without hidden fees, and consider whether the platform offers a free trial or a free plan to test its capabilities.
5. Customer Support: Reliable customer support is essential for resolving issues quickly. Check if the platform offers 24/7 support, dedicated account managers, and comprehensive resources like tutorials, FAQs, and community forums.

Which one should you go with?

Ultimately, while all these platforms offer robust features and can serve as excellent alternatives to Dotdigital, Flodesk stands out for its simplicity and design-focused approach. If you're looking for an intuitive platform that makes email marketing effortless and visually stunning, Flodesk is a fantastic choice. Whichever option you choose, you'll be well-equipped to elevate your marketing efforts.