Top 5 Customer.Io alternatives in 2025

What is Customer.Io?

Customer.io is a customer engagement platform that helps businesses manage and personalize customer messages using first-party data. Their pricing starts at $100 per month for the Essentials Plan and goes up to custom pricing for the Enterprise Plan. They offer features like journey automation, AI-powered insights, omnichannel support, a visual workflow builder, and extensive data integrations, making it a comprehensive tool for customer communication.

Reasons for considering Customer.Io alternatives

• Customer.io's user interface can be complex and unintuitive for beginners.
• Limited customer support options can lead to slower issue resolution.
• Some users report that the platform's email editor lacks advanced customization features.
• Integration with certain third-party tools can be cumbersome and unreliable.

A quick look

Here are the top 5 alternatives to Customer.io:

1. Flodesk
2. Mailmunch
3. Mailercloud
4. Brevo
5. BombBomb

Best alternatives to Customer.Io

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity. For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk does not offer SMS notifications, which can be a drawback for businesses looking to integrate multi-channel communication strategies.
• Not for All Enterprises: Flodesk does not provide API and web hooks, limiting its utility for enterprises that need to trigger automations based on complex business logic.

Pricing

Pricing starts at $35 per month with plans designed to grow with your business. You’ll get access to stunning design-focused templates and easy automation built for small businesses, solopreneurs, and creative brands. With clear and predictable pricing, there are no confusing tiers or hidden fees.

Reviews

Flodesk reviews highlight the platform's exceptional user satisfaction, with an impressive 77% of users awarding it 5 stars. Users rave about its intuitive design, beautiful templates, and seamless user experience, making it a top choice for email marketing.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. Mailmunch

Mailmunch provides lead generation and email marketing tools for businesses. Their services include creating forms and popups, landing pages, email marketing, marketing automation, cart abandonment solutions, and marketing analytics.

Pros of using Mailmunch

• Lead Generation: Tools to capture more subscribers.
• Audience Segmentation: Advanced segmentation to understand the audience better.
• Email Marketing: Personalized emails to increase conversions.

Cons of using Mailmunch

• Limited Customization Options: Some users may find the customization options for forms and templates to be limited, which can restrict their ability to fully tailor the appearance and functionality to their specific needs.
• Complexity in Advanced Features: While Mailmunch offers a wide range of advanced features, some users may find these features complex and challenging to set up and use effectively without a steep learning curve.

Pricing

Mailmunch offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $34.99 per month
• 10,000 Subscribers: $49.99 per month

Reviews

Mailmunch reviews reveal that users appreciate its effective lead generation tools and audience segmentation capabilities, but some find the customization options limited and advanced features complex to navigate.

"Great Customer Service! Mailmunch has made it easy to purchase the program I needed and support to follow was amazing! It is so easy to use and I am not very tech savvy at all!" - Tina M. (Rating: 4.5/5)

"It's ok. Relatively easy to use if you don't have design experience. Customer support is pretty good." - Verified User in Retail (Rating: 3/5)

3. Mailercloud

Mailercloud is an email marketing tool that enables users to create, send, and track email campaigns. It includes features such as a drag-and-drop email template builder, segmentation, contact monitoring, email automation, A/B testing, and various integrations.

Pros of using Mailercloud

• Drag-and-Drop Builder: Simplifies the creation of email templates.
• Segmentation: Allows targeting specific audience groups.
• Automation: Facilitates automated email campaigns.

Cons of using Mailercloud

• Limited Customization: Some users find that Mailercloud's customization options for email templates and forms are not as extensive as they would like, which can limit their ability to fully tailor their campaigns to their specific needs.
• Complex Advanced Features: While Mailercloud offers a range of advanced features, some users report that these features can be complex and challenging to set up and use effectively without a steep learning curve.

Pricing

Mailercloud offers straightforward pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $16 per month
• 10,000 Subscribers: $50 per month

Reviews

Mailercloud reviews show that users appreciate the intuitive drag-and-drop email builder and advanced automation features, but some find the customization options limited and advanced features complex to navigate.

"Mailercloud offers a straightforward interface, but it lacks some advanced features." - Sarah K. (Rating: 3/5)

"The customer support is excellent, and the email templates are very customizable." - Michael B. (Rating: 4.5/5)

4. Brevo

Brevo offers a platform that manages customer relationships through channels like Email, SMS, WhatsApp, and Chat. Their services include marketing automation, sales management, customer data unification, loyalty programs, transactional messaging, and live chat & chatbot functionalities.

Pros of using Brevo

• All-in-one platform: Manages email marketing, SMS, WhatsApp, chat, and more.
• AI-enabled features: Provides smarter marketing and CRM capabilities.
• Cost-effective: Saves users significant amounts compared to competitors.

Cons of using Brevo

• Complexity for Beginners: Brevo offers a wide range of features which can be overwhelming for new users who may find the platform complex to navigate and fully utilize.
• Limited Customization Options: Some users have reported that while Brevo offers many features, the customization options for templates and automation workflows can be limited compared to other platforms.

Pricing

Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3.60 per month
• 10,000 Subscribers: $17 per month

Reviews

Brevo reviews highlight the platform's ease of use and multi-channel marketing capabilities, but some users find the customization options for templates and automation workflows limited.

"The platform has potential but is often slow and lacks some advanced features." - Sarah K. (Rating: 2.5/5)

"One of the best email marketing softwares with a seamless user experience and excellent customer support." - Tomáš N. (Rating: 4.5/5)

5. BombBomb

BombBomb offers a video engagement platform that enables users to create, send, and track video messages. The platform includes features such as Video-on-Demand, Video Editing, Content Management, Analytics, Custom Branding, and Mobile Apps, and integrates with tools like Gmail and Outlook.

Pros of using BombBomb

• Increases email open rates: BombBomb helps in getting more emails opened by recipients.
• Boosts response rates: Users experience higher response rates when using video messages.
• Enhances customer engagement: The platform improves overall engagement with customers.

Cons of using BombBomb

• High Cost: BombBomb can be expensive for small businesses or individual users, especially when compared to other email marketing tools that offer similar features at a lower price point.
• Learning Curve: Some users may find BombBomb's interface and features complex to navigate, requiring a significant amount of time to learn and fully utilize the platform effectively.

Pricing

BombBomb offers pricing plans for different subscriber counts. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $39.43 per month
• 10,000 Subscribers: $197.14 per month

Reviews

BombBomb reviews highlight the platform's ability to increase email open rates and boost customer engagement through personalized video messages, which users find highly effective. However, some users express frustration with the high cost and the learning curve associated with navigating the platform's features.

"Excellent tool and best video communication platform I've seen." - Keith F. (Rating: 5.0/5)

"The interface is intuitive, but the video quality could be better." - Sarah M. (Rating: 3.0/5)

What to consider when selecting a Customer.Io alternative?

When selecting a Customer.Io alternative, it's crucial to consider the following factors:

1. Ease of Use: Look for platforms with intuitive interfaces and user-friendly design tools. This is especially important for beginners who may find complex systems overwhelming.
2. Integration Capabilities: Ensure the platform can seamlessly integrate with your existing tools and systems, such as CRM, e-commerce, and analytics software, to streamline your workflow.
3. Automation Features: Advanced automation capabilities, including journey automation, event triggers, and A/B testing, are essential for creating personalized and effective customer engagement campaigns.
4. Customization Options: The ability to customize email templates, forms, and workflows to match your brand's unique style and requirements can significantly enhance your marketing efforts.
5. Customer Support: Reliable and accessible customer support is vital for resolving issues quickly and efficiently, ensuring minimal disruption to your marketing activities.

Which one should you go with?

Ultimately, any of these alternatives could be a great fit depending on your specific needs and preferences. However, if you're looking for a user-friendly platform that excels in creating visually stunning emails with ease, Flodesk stands out as a top recommendation. Its intuitive design and powerful features make it an excellent choice for businesses of all sizes. Happy emailing!