Top 5 Best Email Marketing Tools For Top 5 Best Email Marketing Tools For Wordpress

Choosing the right email marketing tool for your WordPress site can make a big difference. With so many options available, finding the perfect fit might seem overwhelming.

We've narrowed it down to five great choices that are easy to use and offer powerful features. These tools will help you create beautiful emails and grow your audience effortlessly.

Reasons for using an email marketing tool

• Audience Engagement: Keep your audience engaged with regular updates, promotions, and personalized content.
• Automation: Save time by automating your email campaigns, allowing you to focus on other important tasks.
• Analytics: Track the performance of your emails with detailed analytics to understand what works best.
• Design: Create visually appealing emails that reflect your brand's aesthetic without needing design skills.
• Growth: Build and grow your subscriber list effortlessly, turning visitors into loyal customers.

A quick look

Here are the top 5 email marketing tools for WordPress:

1. Flodesk
2. MailerLite
3. Brevo
4. Get Response
5. Omnisend

Email marketing tools for wordpress

1. Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by 100,000+ businesses around the world, Flodesk provides powerful features in a simple, easy-to-use platform. Best of all, our simple and affordable pricing means you’ll only pay for what you need.

Transparent, affordable pricing. Our plans are built to make powerful email marketing accessible for all—especially small businesses. Plus, you can try out Flodesk for free.

For more information, visit Flodesk.

Pros of using Flodesk

• Beautiful Emails: Flodesk is the top choice for creating visually appealing emails that reflect a brand's unique style and identity.
• Custom Fonts: Flodesk is the only platform that allows custom font uploads, enabling emails to match brand fonts perfectly.
• Simple and Intuitive: Flodesk provides powerful features in a simple, easy-to-use interface without the complexity of outdated platforms.

Cons of using Flodesk

• No SMS Notifications: Flodesk focuses exclusively on email marketing and does not offer SMS notifications or text messaging features.
• Not for All Enterprises: Flodesk does not provide API or webhooks for enterprises that need to trigger automations from business logic.

Pricing

Flodesk is the only email marketing platform offering flat-rate pricing, charging $38 per month regardless of the number of emails sent.

Unlimited Emails and Workflow Automations: The platform provides unlimited emails and workflow automations with no hidden costs or additional fees.

Flat Rate, Big Savings: Flodesk’s price remains fixed at $38 per month, no matter the size of the list.

Reviews

Flodesk reviews highlight the platform's simplicity, user empowerment, and aesthetic appeal, with 77% of users giving it a 5-star rating. Users appreciate the easy-to-use features and beautiful email designs that make their marketing efforts more effective.

Flodesk is incredibly intuitive and makes designing beautiful emails a breeze. The templates are stunning and easy to customize. - LucyParis P. (Rating: 5/5)

The simplicity and elegance of Flodesk's interface are unmatched. It has transformed the way I approach email marketing. - Sarah M. (Rating: 5/5)

2. MailerLite

MailerLite is a web-based service that allows users to create and send email campaigns, automate email workflows, build websites and landing pages, and collect email subscribers. It provides tools for tracking campaign results and supports integration with other software.

Pros of using MailerLite

• Simple, beautiful UI: The interface is easy to use and visually appealing.
• Attentive customer service: Responsive and helpful support is emphasized.
• Comprehensive features: Includes email marketing, automation, landing pages, signup forms, websites, and more.

Cons of using MailerLite

• Limited Negative Feedback: The promotional content for MailerLite does not provide any negative user feedback or reviews, making it difficult to gauge potential issues from real user experiences.
• Lack of Detailed Comparisons: While MailerLite offers a link to compare its features with competitors, the actual comparison content is not present on the homepage, leaving users without a clear understanding of how it stacks up against other tools.

Pricing

MailerLite offers straightforward pricing plans for different business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $20 per month
• 10,000 Subscribers: $58.40 per month

Reviews

MailerLite reviews show a high user rating of 4.6 out of 5 stars, with users praising its ease of use, affordability, and comprehensive features, though some express minor frustrations. The platform is particularly appreciated for its advanced email marketing tools, intuitive drag-and-drop builder, and seamless e-commerce integration.

MailerLite is an important tool for my business. The features, performance, and ease of deployment are top-notch. - Jade C. J. (Rating: 4.6/5)

Great support, still lacking a few features. Easy to use, but needs more advanced options. - Valentín M. (Rating: 3/5)

3. Brevo

Brevo offers tools for email marketing, SMS and WhatsApp campaigns, marketing automation, sales pipeline management, and customer data unification. The platform also supports transactional messaging via API and integrates with over 150 digital tools.

Pros of using Brevo

• All-in-one platform: Brevo combines marketing, sales, and CRM functionalities in a single platform.
• AI-powered features: The platform includes AI tools for content creation, analysis, and campaign optimization.
• Multichannel communication: Brevo supports email, SMS, WhatsApp, and chat for customer engagement.

Cons of using Brevo

• Limited Negative Feedback: The promotional content for Brevo does not provide any negative user feedback or reviews, making it difficult to gauge potential issues from real user experiences.
• Lack of Detailed Comparisons: While Brevo offers links to compare its features with competitors, the actual comparison content is not present on the homepage, leaving users without a clear understanding of how it stacks up against other tools.

Pricing

Brevo offers flexible pricing plans to accommodate various business needs. Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $3.60 per month
• 10,000 Subscribers: $17 per month

Reviews

Brevo reviews highlight its high user rating of 4.5 out of 5 stars, with users praising its affordability, ease of use, and comprehensive feature set, though some express minor frustrations. The platform is well-regarded for its all-in-one marketing and CRM stack, but specific negative feedback is not detailed.

One of the best email marketing softwares with a seamless user experience and excellent customer support. - Tomáš N. (Rating: 4.5/5)

The platform has potential but is often slow and lacks some advanced features. - Sarah K. (Rating: 2.5/5)

4. Get Response

GetResponse is an email marketing and automation platform that provides tools for creating and sending emails, building landing pages, and managing customer engagement. It offers features like AI-driven content creation, marketing automation, SMS marketing, and webinar hosting.

Pros of using Get Response

• Affordable as you grow: GetResponse does not increase costs as your business becomes more successful.
• Unlimited access: No caps on emails, automations, or landing pages.
• AI-driven: AI helps with content creation, optimization, and personalization.

Cons of using Get Response

• The more emails you send, the more you pay: On many platforms, including GetResponse, your costs increase as your email volume grows. This can make scaling your business more expensive and harder to budget for.
• Automations and campaigns are capped: GetResponse limits the number of automations and campaigns you can run. This restriction can hinder your ability to fully automate your marketing efforts and manage multiple campaigns simultaneously.

Pricing

GetResponse offers four main pricing packages with monthly and annual billing options. Here are the pricing details for 2,000 and 10,000 subscribers:

• Starter: $19 per month, or $15.58 per month if paid yearly
• Marketer: $59 per month, or $48.38 per month if paid yearly
• Creator: $69 per month, or $56.58 per month if paid yearly
• Enterprise: Custom pricing (contact sales for a quote)

2,000 Subscribers: $23.20 per month

10,000 Subscribers: $79 per month

Reviews

Get Response reviews show a 4.3/5 rating from 809 users, highlighting its affordability, scalability, and feature-rich platform, though some users note frustrations with increasing costs and capped automations.

Exceptional Customer Service For Over 7 Years. The platform is intuitive and constantly evolving to meet our needs. - Richard F. (Rating: 5/5)

The interface can be clunky at times, and the automation features are not as advanced as competitors. - Sarah M. (Rating: 3/5)

5. Omnisend

Omnisend is a marketing automation platform for ecommerce businesses, offering tools for email and SMS marketing, customizable templates, automation workflows, segmentation, and reporting. It integrates with ecommerce platforms like Shopify and WooCommerce, helping users engage customers and increase sales through targeted campaigns.

Pros of uising Omnisend

• Intuitive and easy to use: Omnisend has a low learning curve, making it accessible for users.
• Seamless integration: Integrates with major ecommerce platforms like Shopify.
• High conversion rates: Automated emails, such as cart abandonment, show significant conversion rates.

Cons of using Omnisend

• Migration Concerns: Moving to Omnisend from another provider can be complex and daunting for some users, requiring expert assistance to ensure a smooth transition.
• Lack of Advanced Features: Omnisend does not explicitly mention advanced features like predictive analytics, advanced A/B testing, or in-depth CRM capabilities, which may be present in some competitors.

Pricing

Omnisend offers four main pricing packages:

• Free Plan
• Standard Plan
• Pro Plan
• Custom Plan

Here are the pricing details for 2,000 and 10,000 subscribers:

• 2,000 Subscribers: $30 per month
• 10,000 Subscribers: $166.67 per month

Reviews

Omnisend reviews highlight its ease of use, powerful automation features, and seamless integration with ecommerce platforms, though some users mention frustrations with migration and a lack of advanced features. Overall, Omnisend is praised for its intuitive design and effective marketing capabilities.

Great Deliverability and easy to use. The customer service is top-notch. - Beth G. (Rating: 4.5/5)

The interface is clunky and not very intuitive. It lacks some advanced features. - Alex P. (Rating: 2.5/5)

What to consider when selecting an email marketing tool?

When selecting an email marketing tool for your WordPress site, consider these five crucial factors:

• Ease of Integration: Ensure the tool seamlessly integrates with WordPress, allowing for smooth data transfer and synchronization.
• Automation Capabilities: Look for robust automation features to streamline your email campaigns and save time.
• Design Flexibility: Choose a platform that offers customizable templates and design options to match your brand's aesthetic.
• Analytics and Reporting: Opt for tools that provide detailed analytics to track performance and optimize your email strategy.
• Scalability: Select a tool that can grow with your business, accommodating an increasing number of subscribers without escalating costs.

Which one should you go with?

Each of these email marketing tools offers unique features and benefits, making them all solid choices for your WordPress site. However, if you're looking for a platform that combines simplicity, user empowerment, and beautiful design, Flodesk stands out.

Ready to elevate your email marketing? Try Flodesk for free and see how easy it is to create stunning emails that engage your audience and grow your business.