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Contest Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for contests that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and what doesn't, making it easier to create your own effective and visually appealing contest emails.

What should go into contest emails?

A good contest email is visually appealing and clearly communicates the contest details, including how to enter and what the prizes are. It should also create a sense of urgency and excitement to encourage immediate participation.

  • Attention-Grabbing Subject Line: Use phrases like "Win Big Today!" or "Enter to Win Amazing Prizes!" to immediately capture the reader's interest.
  • Clear and Concise Introduction: Start with a friendly greeting and a brief overview of the contest. For example, "Hey there! We're excited to announce our latest contest where you can win fantastic prizes!"
  • Detailed Contest Information: Clearly outline the rules, entry methods, and deadlines. Use bullet points for easy readability, such as "Submit your entry by [date]" and "Follow us on Instagram to participate."
  • Visual Appeal: Incorporate eye-catching images and graphics related to the contest. Use vibrant colors and bold fonts to highlight key information.
  • Call to Action: Include a strong, clear call to action like "Enter Now" or "Join the Contest" with a clickable button that directs readers to the entry page.
  • Social Proof: Add testimonials or previous winners' stories to build credibility and excitement. For example, "Check out our last winner's amazing experience!"

Let's jump into it and explore 10 fantastic examples of contest emails that have successfully engaged and excited customers!

10 contest email examples

1) ZenDesk

ZenDesk

ZenDesk is a customer service software company that provides tools for customer support, ticketing, and engagement. This contest email is effective because it is visually appealing, clearly communicates the contest details, and includes a strong call to action, making it easy for users to participate and stay engaged.

2) Healf

Healf

Healf's contest email stands out with its clean design and clear navigation, making it easy for users to understand and participate. The email's simplicity and aesthetic appeal empower users to engage effortlessly, ensuring a smooth and enjoyable experience.

3) Buoy

Buoy

Buoy's email, titled "Water alone isn’t enough. We can finally prove it," is a prime example of effective contest communication. Its clean design, clear subject line, and straightforward layout make it easy for customers to understand the contest details and take action, ensuring high engagement and participation.

4) MacPaw

MacPaw

MacPaw's contest email, "Unveiling macOS Sequoia: Expert tips, common issues, and fixes," stands out due to its clean design and clear communication of contest details. The email empowers users with expert tips and solutions, making it easy for them to engage and participate effortlessly.

5) Appvia

Appvia

Appvia is a company specializing in cloud engineering, providing insights, tools, and services for cloud professionals. Their email, "Just Released: Top Cloud Engineering Stats for 2024," excels with its clear subject line, relevant content, and visually appealing design, making it easy for recipients to engage and stay informed.

6) Customer.io

Customer.io

Customer.io is a platform designed to help businesses automate their email marketing and customer engagement. This contest email is visually appealing and clearly communicates the invitation, making it easy for recipients to understand and act on the call to action.

7) Cool Stuff

Cool Stuff

Cool Stuff is a brand that focuses on enhancing user experiences through innovative features and updates. Their email, "⚡️ Search just got 10x better," is effective because it clearly communicates the improvement in search functionality, empowering users with straightforward information and a visually appealing design that encourages engagement.

8) Airtable

Airtable

Airtable is a cloud-based platform that combines the features of a database with the simplicity of a spreadsheet, enabling users to organize, manage, and collaborate on data in a visually appealing and flexible way. This contest email stands out with its clean design and clear communication, making it easy for users to understand the contest details and participate effortlessly.

9) Better Brand

Better Brand

Better Brand's email, titled "3 Tips to embrace self-care," is a prime example of effective email design. The email's clear subject line, actionable tips, and visually appealing layout make it easy for recipients to engage and take action, ensuring a smooth and enjoyable user experience.

10) Aurate New York

Aurate New York

Aurate New York is a jewelry brand that focuses on storytelling and education, engaging customers with meaningful and stylish communication. Their contest email, "HOW TENNIS GOT ITS NAME," stands out with its minimalist and elegant design, clear subject line, and interactive elements, making it easy for recipients to engage and participate effortlessly.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design visually stunning contest emails that captivate your audience. Our intuitive platform empowers you to create clear, engaging, and aesthetically appealing emails that drive participation and excitement.

Wrapping up

Flodesk

Flodesk makes it easy to design visually stunning contest emails that captivate your audience. With our intuitive platform, you can create clear, engaging, and aesthetically appealing emails that drive participation and excitement.

Flodesk offers the most user-friendly email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating beautiful, high-converting emails effortlessly.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.