Content Marketing Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Content Marketing that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own effective content marketing emails.

What should go into content marketing emails?

A good Content Marketing email is visually appealing, concise, and provides value to the reader. It should include a clear call-to-action, personalized content, and engaging visuals to capture the reader's attention.

• Compelling Subject Line: The subject line is the first thing your audience sees. Use phrases like "Unlock Exclusive Tips" or "Your Guide to Success" to grab attention and entice the reader to open the email.
• Personalized Greeting: Address the recipient by their first name to create a personal connection. For example, "Hi [Name], we have something special for you!"
• Engaging Visuals: Use high-quality images or graphics that align with your brand. Visuals should complement the text and make the email more attractive and easier to digest.
• Valuable Content: Provide content that is relevant and useful to your audience. This could be tips, guides, or exclusive offers. For instance, "Discover the top 5 strategies to boost your social media presence."
• Clear Call-to-Action: Include a prominent call-to-action that tells the reader exactly what to do next. Use phrases like "Get Started Now" or "Download Your Free Guide" to drive action.
• Footer with Contact Information: Ensure your email ends with a footer that includes your contact information and social media links. This makes it easy for readers to get in touch or follow you for more updates.

Let's jump into it and explore 10 email examples of good Content Marketing emails!

10 content marketing email examples

1) Semrush

Semrush is a comprehensive digital marketing platform that offers tools for SEO, keyword research, competitor analysis, and content marketing. This email is a great example of content marketing because it combines a compelling subject line with valuable insights on influencer marketing costs, engaging visuals, and a clear call-to-action, making it both informative and visually appealing.

2) Klaviyo

Klaviyo is an email marketing and automation platform designed for e-commerce businesses, helping them send targeted and personalized emails to their customers. This email is a good example of content marketing because it effectively communicates valuable information on email deliverability, is straightforward and user-friendly, and features a visually appealing design that enhances readability and engagement.

3) Wealthsimple

Wealthsimple is a financial services company that offers investment management and financial planning services. This email is effective for content marketing because it combines a clear and concise message about maximizing TFSA contributions with a visually appealing design, making it easy for users to understand and act on the information provided.

4) Asiana Airlines

Asiana Airlines is a major South Korean airline known for its high-quality service and extensive route network. This content marketing email stands out due to its clear and direct subject line, concise message focused on obtaining user consent, and clean, desktop-friendly design that enhances user experience and trust.

5) Coschedule

Coschedule is a marketing software platform that helps businesses streamline their marketing strategies with tools like a social media content calendar, project management, and branding resources. This email effectively combines a clear subject line, valuable content on social media planning and growth marketing, and a visually appealing design, making it both informative and engaging for marketers.

6) 1973 Ltd

1973 Ltd is a creative agency specializing in innovative marketing solutions. This content marketing email is a great example because it provides a comprehensive guide to email marketing, featuring a clean design and straightforward content that empowers users to enhance their marketing strategies.

7) Whisk

Whisk is a platform that offers a variety of email templates organized into categories like Behavioral, Engagement, and Customer Service, making it easy for users to find the right template for their needs. This content marketing email is effective because it features a clear subject line, a visually appealing design, and a straightforward message that highlights the platform's simplicity and user empowerment.

8) MailNinja

MailNinja is a platform that offers a variety of email templates designed to enhance your Mailchimp campaigns. This content marketing email is a good example because it features a clear subject line, a visually appealing design, and a straightforward message that highlights the platform's simplicity and user empowerment.

9) Hinge

Hinge is a dating app designed to be deleted, focusing on helping people find meaningful relationships. The email titled "National Day of Unplugging is almost here" stands out with its clear and timely subject line, visually appealing design, and a straightforward message that encourages users to take a break from digital distractions, making it both engaging and relevant.

10) Wistia

Wistia is a company focused on video marketing, providing tools and insights to help businesses leverage video content effectively. This content marketing email is great because it offers fresh video marketing insights in a clean, user-friendly design, empowering users to stay ahead in their marketing strategies.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning content marketing emails that captivate your audience. Our intuitive platform empowers you to design beautiful, personalized emails with ease, ensuring your message stands out and drives engagement.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating effective content marketing emails doesn't have to be complicated. Sign up for Flodesk today and start crafting emails that captivate and convert. Get started with Flodesk.