Wondering how to bring back subscribers who haven't engaged in a while? A well-crafted win-back email is your answer.
We've put together five different templates to help you get started.
Relying on a template simplifies the writing process, so you can focus on sending something that works.
<template>
Subject: A little something to welcome you back
Hi [*Customer Name*],
It's been a while since we last saw you, and we wanted to change that. We're always working on new ways to help you [*describe your value proposition, e.g., create beautiful emails that grow your business*].
To make it easy to come back, here’s a [*Discount Percentage*]% discount on your next [*Purchase/Subscription*]. Consider it a welcome-back gift from us.
Use this code at checkout: [*Discount Code*]
[CTA Button: Redeem Your Offer]
We hope to see you around.
All the best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: Picking up where you left off with [*Project/Goal*]?
Hi [*Customer Name*],
When you last signed in, you were working on [*mention a specific action they took, e.g., designing a new email or setting up a workflow*]. We know how important [*reiterate their goal, e.g., growing your business*] is to you.
We’ve made a few updates since you’ve been away that we think you’ll find useful for what you were building. It’s now even simpler to create something your audience will love.
Ready to jump back in?
[CTA Button: Continue Your Project]
We’re here if you need anything.
Cheers,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: An exclusive invitation for you
Hi [*Customer Name*],
We’ve been working on something new and wanted you to be one of the first to see it. We're giving a select group of members early access to [*describe the new feature or content, e.g., our new collection of minimalist email templates*].
This is your chance to use it before anyone else and [*state the benefit, e.g., make your next campaign stand out*]. We thought you’d appreciate a first look.
[CTA Button: Get Early Access]
We’re excited to see what you create.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: Your thoughts on [*Your Company Name*]?
Hi [*Customer Name*],
We’ve noticed you haven’t been around lately, and we're curious to know why. Your experience is important to us, and your feedback is what helps us improve.
Could you spare a moment to let us know what we could do better? Whether it's a feature you're missing or something that didn't quite work for you, we're here to listen.
[CTA Button: Share Your Feedback]
We appreciate you helping us build a better platform.
All the best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
<template>
Subject: A limited-time offer just for you
Hi [*Customer Name*],
We’ve put together a special offer to welcome you back. For a limited time, get [*describe the deal, e.g., 50% off your next three months*].
This is a great opportunity to explore our newest features and start creating emails your subscribers will love. This offer expires in [*Number of Days*] days, so don't miss out.
[CTA Button: Claim Your Deal]
We hope to see you soon.
Best,
[*Your Name*]
[*Your Position*]
[*Your Company Name*]
</template>
Now that you have these win-back email templates, Flodesk provides the tools to put them into action. We offer intuitive email marketing for small businesses, helping you grow and monetize your list without needing any coding or design skills. You can create, send, and automate emails that connect with your audience and drive results.
Over 100,000 businesses trust Flodesk to send emails that convert. Our platform includes a straightforward email builder, effective automations, and well-designed forms, giving you everything you need for your email marketing—minus the usual complexity.
Re-engaging subscribers is a direct way to strengthen your email list. These templates offer a clear path to reconnect with your audience and remind them of the value you provide.
Flodesk gives you the tools to put these strategies into practice. Sign up for Flodesk to start sending emails that connect.
Stunning email marketing and automation tools to bring your brand to life and scale your small business.
