Drip Marketing Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for Drip Marketing that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective Drip Marketing emails.

What should go into drip marketing emails?

A good Drip Marketing email is personalized and timely, ensuring that the content is relevant to the recipient's journey. It should also include a clear call-to-action that guides the reader towards the next step.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we have something special for you!"
• Engaging Subject Line: Craft a subject line that grabs attention and hints at the email's value. Phrases like "Don't Miss Out on This Exclusive Offer" or "Your Next Step Awaits" work well.
• Relevant Content: Provide information that aligns with the recipient's interests or previous interactions. Mention specific products they viewed or actions they took, such as "Since you liked [Product], we thought you'd love this."
• Clear Call-to-Action: Include a prominent button or link that directs the reader to the desired action. Use phrases like "Shop Now," "Learn More," or "Get Started."
• Visual Appeal: Use clean, attractive design elements to make the email visually appealing. Incorporate images, colors, and fonts that align with your brand's aesthetic.
• Follow-Up Information: Let the recipient know what to expect next. For example, "Stay tuned for more tips in your inbox" or "We'll check in with you again soon."

Let's jump into it and explore 10 email examples of good Drip Marketing emails!

10 drip marketing email examples

1) Musicbed

Musicbed offers curated music selections tailored to specific moods and seasons, making it easy for users to find the perfect soundtrack for any occasion. This email is a great example of Drip Marketing because it uses a visually appealing design and a clear, engaging subject line to capture attention and drive user engagement.

2) 8AM Creative

8AM Creative is known for its innovative and engaging email campaigns. This particular email stands out as a good example of Drip Marketing due to its straightforward subject line and visually appealing design, which effectively captures the recipient's attention and encourages further interaction.

3) Linktree

Linktree's email, "See Your Audience Clearly in 2024," is a prime example of effective Drip Marketing. Its clean design and clear messaging make it easy for recipients to understand the value of the service, while the engaging subject line captures attention and encourages further interaction.

4) Semrush

Semrush is a well-known SaaS platform for online visibility management and content marketing. This email stands out as a Drip Marketing example due to its clear, engaging subject line and clean, responsive design, which effectively captures attention and encourages user interaction.

5) Designmodo

Designmodo creates and sells design tools, resources, and templates, particularly for email and web design. Their "New Black Friday & Cyber Monday Email Templates" email is effective because it is timely, visually appealing, and provides users with ready-to-use templates, making it easy to launch marketing campaigns quickly and confidently.

6) Pendleton Whisky

Pendleton Whisky, known for its rich heritage and smooth taste, captures attention with a Father's Day bundle giveaway worth over $1,600. This email stands out due to its clean design, engaging subject line, and clear call-to-action, making it easy for recipients to participate and feel valued.

7) beefree

beefree is a platform that specializes in creating visually appealing and user-friendly email templates. The "24 hours left! RSVP today!" email is an effective Drip Marketing example due to its clear, engaging subject line and clean design, which captures attention and encourages immediate action.

8) Liquid Death

Liquid Death is a beverage company known for its irreverent branding and unique approach to marketing, particularly with its canned water products. Their "Casket Cooler by Liquid Death x YETI" email is a prime example of Drip Marketing, as it consistently delivers creative, themed content that keeps subscribers engaged and anticipating future messages. The email's straightforward design focuses on a single, bold product announcement with a clear subject line and minimal distractions, embodying simplicity. The inclusion of easy-to-use navigation, sharing options, and the ability to save or comment on the email empowers users to interact with the content as they choose. The overall design, with its clean layout and visually striking product imagery, ensures strong aesthetic appeal that aligns with the brand’s distinctive identity.

9) Klaviyo

Klaviyo is a marketing automation platform specializing in email and SMS marketing for e-commerce businesses. The "Need an Email Deliverability Refresher?" email stands out with its clean design, clear subject line, and straightforward layout, making it easy for recipients to engage with the content and take action. The email's simplicity and focus on essential information ensure that users can quickly understand the message and respond accordingly.

10) Ask Phill

Ask Phill specializes in e-commerce strategies, particularly around email marketing. Their "Heat up your e-commerce: success strategies for the summer holidays" email is a great Drip Marketing example due to its clean design, engaging subject line, and clear call-to-action, making it easy for recipients to understand the value and take immediate action.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create visually stunning Drip Marketing emails that captivate your audience. Our intuitive platform empowers you to design personalized, engaging emails with ease, ensuring your message stands out and drives action.

Wrapping up

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue. Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way.

With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that captivate and convert.