Retention Emails: 10 Great Examples (& Other Tips)

In this article, we'll show you 10 email examples for retention that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and why, making it easier to create your own effective retention emails.

What should go into retention emails?

A good retention email is personalized and engaging, focusing on the customer's past interactions and offering value that encourages them to stay. It should be visually appealing, concise, and include a clear call to action that resonates with the recipient's needs.

• Personalized Greeting: Start with the recipient's name to create a personal connection. For example, "Hi [Name], we miss you!"
• Engaging Subject Line: Craft a subject line that grabs attention and hints at the value inside. For instance, "Exclusive Offer Just for You, [Name]!"
• Value Proposition: Clearly state what the customer will gain by staying or returning. Use phrases like "Unlock exclusive benefits" or "Enjoy a special discount."
• Visual Appeal: Use clean, attractive design elements that align with your brand. Include images or graphics that enhance the message without overwhelming the reader.
• Clear Call to Action: End with a strong, direct call to action that tells the recipient exactly what to do next. Examples include "Redeem Your Offer Now" or "Join Us Again Today."
• Social Proof: Include testimonials or success stories to build trust and show the benefits others have experienced. Phrases like "See why others love us" can be effective.

Let's jump into it and explore 10 email examples of good retention emails!

10 retention email examples

1) Designlines

Designlines showcases a countryside loft with big-city appeal, capturing the essence of sophisticated design in a rustic setting. This retention email is effective because it combines a visually appealing subject with a clear value proposition, encouraging recipients to stay engaged with the brand.

2) Strava

Strava is a fitness tracking platform used by runners and cyclists to monitor their activities, analyze performance, and engage with a community through challenges and leaderboards. This retention email is effective because it creates urgency with a clear deadline, highlights the benefits of the subscription, and includes a straightforward call to action, making it easy for users to stay engaged.

3) You're Looking Well

The "You're Looking Well" email titled "The beauty of consistency" is a prime example of effective customer retention. Its focus on regular, reliable communication builds trust and ongoing engagement, making it a valuable tool for keeping customers connected and invested in the brand.

4) beefree

beefree is an email marketing tool that excels in creating engaging and visually appealing emails, such as the "You missed a jam-packed session!" email. This retention email stands out by effectively re-engaging users who missed an event, leveraging a clear and compelling message to draw them back in.

5) Musicbed

Musicbed is a platform that provides high-quality, curated music licensing for filmmakers, advertisers, and content creators. This email effectively uses customer testimonials to highlight what sets Musicbed apart, featuring a clean design, clear calls-to-action, and social sharing options that enhance user experience and engagement.

6) Klaviyo

Klaviyo's retention email, titled "Webinar: The Ultimate Ecommerce Retention Playbook," is a prime example of how to re-engage users by offering valuable content that addresses their needs. The email's clear and concise message, combined with a visually appealing design, makes it an excellent tool for keeping customers engaged and informed.

7) Sometimes Always

Sometimes Always' email campaign, titled "We noticed you checking out some very nice bottles ➺ But they're going fast," effectively re-engages users by reminding them of their interest in specific products and creating a sense of urgency about product availability. This retention email is successful because it leverages personalized content and a clear, compelling call to action, making it easy for users to return and complete their purchase.

8) Material

Material's email, titled "A day of 29s," is a prime example of a retention email that combines simplicity and aesthetic appeal to re-engage users. The email's clean design and clear message make it easy for recipients to understand the value being offered, encouraging them to stay connected with the brand.

9) MailChimp

MailChimp is an email marketing service provider that enables businesses to create, send, and analyze email campaigns. The "Almost there! Complete your SMS registration today" email stands out with its clear and engaging title, encouraging users to take immediate action. The design is clean and straightforward, making it easy for recipients to understand the message and follow through with the call to action.

10) Recess

Recess' "Happy St. Patty's Day" email captures attention with its festive theme and vibrant design, making it visually appealing and engaging. This retention email is effective because it leverages seasonal relevance to connect with recipients, encouraging them to stay engaged with the brand through a timely and visually captivating message.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly design stunning retention emails that captivate your audience and drive engagement. Our intuitive platform empowers you to create visually appealing, personalized emails that resonate with your customers, ensuring they stay connected with your brand.

Wrapping up

Flodesk's intuitive platform makes it easy to design stunning retention emails that captivate your audience and drive engagement. With no need for coding or design skills, you can effortlessly create, send, and automate emails that resonate with your customers, ensuring they stay connected with your brand.

Trusted by over 100,000 businesses, Flodesk empowers both beginners and experts to send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk provides everything you need for brilliant email marketing—without the complexity.

Ready to elevate your email marketing? Sign up for Flodesk today and start creating emails that truly connect with your audience.