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Beauty Emails: 10 Great Examples (& Other Tips)

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In this article, we'll show you 10 email examples for Beauty that have been sent to customers in the past from different companies. Seeing these examples can help you understand what works and inspire you to create your own beautiful and effective emails.

What should go into beauty emails?

A good Beauty email is visually stunning and personalized, capturing the essence of the brand while making the recipient feel special. It should include high-quality images, engaging content, and a clear call to action that resonates with the beauty-conscious audience.

  • Eye-catching Subject Line: Use phrases like "Unlock Your Glow" or "Exclusive Beauty Tips Inside" to grab attention and entice the reader to open the email.
  • High-Quality Visuals: Incorporate professional images of products, before-and-after shots, or user-generated content to create a visually appealing experience.
  • Personalized Greeting: Address the recipient by their first name and include personalized recommendations based on their past purchases or preferences.
  • Engaging Content: Share beauty tips, tutorials, or product benefits in a concise and engaging manner. Use phrases like "Discover the secret to flawless skin" or "Transform your look with our new collection."
  • Clear Call to Action: Include a prominent button or link with phrases like "Shop Now," "Learn More," or "Get Your Free Sample" to guide the reader towards the desired action.
  • Exclusive Offers: Highlight special promotions, discounts, or limited-time offers to create a sense of urgency and encourage immediate action.

Let's jump into it and explore 10 email examples of good Beauty emails that have successfully captivated their audience.

10 beauty email examples

1) Heyday

Heyday

Heyday is a brand recognized for its effective email marketing, likely in the beauty or skincare industry. Their "Be the first to know 📲" email stands out for its clean design, engaging subject line, and user empowerment by offering early access to information, making it a prime example of a good Beauty email.

2) MCoBeauty

MCoBeauty

MCoBeauty's "Your At-Home Facial Tips 🧖‍♀️" email is a prime example of effective beauty email marketing. It empowers users with actionable skincare advice, presented in a visually appealing and straightforward manner, making it easy for recipients to enhance their beauty routines at home.

3) 1906 New Highs

1906 New Highs

The "1906 New Highs" email features a clean and visually appealing design that effectively captures the essence of beauty. Its simplicity and focus on user empowerment make it an excellent example of how to convey beauty to customers, encouraging them to explore and engage with the content effortlessly.

4) Bubble

Bubble

Bubble's "WE WANT YOU TO KNOW…" email stands out for its clear branding and engaging subject line, which immediately captures the reader's attention. Its visually appealing and responsive design ensures a seamless experience across devices, empowering users with transparent and informative content.

5) HUX

HUX

HUX is a brand that sends marketing emails, likely in the health or wellness sector. Their "Black Friday offer ending soon 🚨 💰" email is effective due to its urgent and direct subject line, which captures attention immediately, and its clean, visually appealing design that makes the message clear and engaging for the recipient.

6) PRESS

PRESS

PRESS's "Don’t Wait: Green Friday Ends Soon!" email is a standout example of beauty email marketing. Its timely subject line creates urgency, while the clean, accessible design ensures a seamless user experience across devices, empowering recipients to engage with the content effortlessly.

7) Blueland

Blueland

Blueland's "Black Friday’s never been greener" email effectively combines a clean, minimalistic design with a compelling message about sustainability, making it a standout in beauty email marketing. The email's straightforward subject line and eco-friendly theme empower users to make environmentally conscious choices, while its visually appealing layout ensures a seamless and engaging experience.

8) Noom

Noom

Noom is a company that offers health and wellness solutions, primarily known for its app-based weight loss and behavior change programs. Their "Cyber Monday: Our Biggest Discount of the Year" email stands out for its clean design and user empowerment by offering significant savings, making it a compelling example of beauty email marketing.

9) ARMRA

ARMRA

ARMRA is a brand likely in the health, wellness, or nutrition space, known for its engaging email marketing. Their "Indulge Without Limitation" email stands out with a clean design, a compelling subject line, and user-friendly features that make it easy to view and share, ensuring a seamless and empowering experience for recipients.

10) WildWonder

WildWonder

WildWonder's "Take Care of Your Gut Health" email stands out for its clean design and focus on user empowerment through health education. The visually appealing layout and straightforward message make it an excellent example of how to effectively engage and inform recipients in the beauty and wellness space.

Why you should use Flodesk to help create your emails

With Flodesk, you can effortlessly create stunning Beauty emails that captivate your audience. Our intuitive design tools and customizable templates empower you to craft visually appealing and personalized emails that resonate with your recipients, all while maintaining a seamless and user-friendly experience.

Wrapping up

Flodesk

Flodesk offers the most intuitive email marketing tools for small businesses, helping you grow and monetize your email list effortlessly. With no need for coding or design skills, you can create, send, and automate emails that engage your audience and drive revenue.

Trusted by over 100,000 businesses, Flodesk helps beginners and experts send beautiful, high-converting emails in a radically simple way. With the world’s most intuitive email builder, powerful automations, and beautiful forms, Flodesk gives you everything you need for brilliant email marketing—without the complexity.

In conclusion, creating captivating beauty emails has never been easier. Sign up for Flodesk today and start crafting emails that truly resonate with your audience. Get started with Flodesk.

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Flodesk Team
ABOUT THE AUTHOR
Flodesk Team

Flodesk Team is passionate about empowering entrepreneurs and businesses to create stunning, effective emails. With expertise in email marketing, automation, and design, we’re here to share insights, tips, and strategies to help you grow your brand.